Some highlights of my career so far.

1. Ken Schneider, MBA
Experienced in management, research,
analysis and executing marketing
strategies.
Kenschneider@hotmail.com

2. Schneider’s Bicycle
I took over management of Schneider’s
Bicycle Shop in an emergency. The
owner, my father, was injured in a
robbery. The incident was heavily
covered by local media.
Management duties included:
•Determining product mix and pricing
•Buying inventory, accounting
•Marketing and public relations
•Maintaining website & social media
•Managing part-time employees
•Sales, repairs and customer service
Kenschneider@hotmail.com

3. Public Relations Firms
I have worked for several public relations
firms. These roles require:
•Partnering with clients and team
members to determine the needs of a
project
•Determining key messages, crafting a
strategy to reach desired audiences
•Researching to quickly familiarize
yourself with new industries and rapidly
changing situations
•An ability to execute under tight
deadlines
Kenschneider@hotmail.com

4. “Save St. Ignatius”
Save St. Ignatius Campaign,
Communications Lead
•Helped write an appeal that made the
business case for keeping the church open
•Created talking points, media coached the
appeal team
•Conducted media relations, interviewed on
WKYC and in the Cleveland Plain Dealer
•The appeal was successful in keeping the
church open
Kenschneider@hotmail.com

5. MBA Projects
Strategic audit of Exelon Inc: Consulting project for OurPets
Inc:
•Strategic analysis of competition and
environment •Assessed Canadian market potential
and created market development
•SWOT analysis strategy
•Financial analysis of past 5 years •Reported on the laws & regulations
and future projections affecting the industry, including special
labeling requirements
•Recommendations and strategic
alternatives •Evaluated costs associated with
exporting
Kenschneider@hotmail.com

6. Freelance Projects
Jo-Ann Inc, Marketing Analyst
•Reported on email, coupon and print
performance
•Reported on web, social media and
mobile application usage
•Used software such as Google
Analytics, IBM Coremetrics, Strongmail,
MSC
Kenschneider@hotmail.com

7. Freelance Projects
Cleveland State University,
Writer
•Wrote press releases, the
President’s Newsletter, marketing
brochures, web content
•Standardized and edited outgoing
emails to establish one tone
Tremont Electric, Marketing
•Helped develop nPower PEG brand
messaging, social media plan
•Assisted in media relations;
placements in The Wall Street
Journal, Wired, Fast Company, NPR
Kenschneider@hotmail.com