These slides are from a presentation I did for the Williamson County Association of Realtors' Tech Tune-up.

1. Developing an Online Narrative
Ken Partain

2. Connect With Me
Website – WeMakeMarketingEasy.com
Facebook – Facebook.com/IPGSearchMarketing
Twitter – Twitter.com/kenpartain
LinkedIn – Linkedin.com/in/kenpartain
Google+ - http://EZ.com/IPGGooglePlus

3. Agenda

4. Agenda
Your Story

5. Agenda
Your Story
What is Social Media?

6. Agenda
Your Story
What is Social Media?
Why Social Media?

7. Agenda
Your Story
What is Social Media?
Why Social Media?
Have a Plan

8. Agenda
Your Story
What is Social Media?
Why Social Media?
Have a Plan
Creating Content

9. Agenda
Top 5 Social Networks

10. Agenda
Top 5 Social Networks
Best Practices

11. Agenda
Top 5 Social Networks
Best Practices
Tools & Resources

12. Agenda
Top 5 Social Networks
Best Practices
Tools & Resources
Measuring Your Success

13. Your Story

14. Your Story
Set Your Positioning
http://www.entrepreneur.com/video/223199

15. Your Story
Set Your Positioning
Who are you?
http://www.entrepreneur.com/video/223199

16. Your Story
Set Your Positioning
Who are you?
What do you do?
http://www.entrepreneur.com/video/223199

17. Your Story
Set Your Positioning
Who are you?
What do you do?
Why does it matter?
http://www.entrepreneur.com/video/223199

18. Your Story
Set Your Positioning
Who are you?
What do you do?
Why does it matter?
Why are you better?
http://www.entrepreneur.com/video/223199

19. Your Story
Set Your Positioning
Identify Your Target Audience
http://www.entrepreneur.com/video/223199

20. Your Story
Set Your Positioning
Identify Your Target Audience
Create Personas for Your Customers
http://www.entrepreneur.com/video/223199

21. Your Story
Set Your Positioning
Identify Your Target Audience
Create Personas for Your Customers
Determine Which Networks are Best for You
http://www.entrepreneur.com/video/223199

22. What is Social Media?

23. What is Social Media?
“Social media is about giving you an alternate
channel to connect with new or existing
customers, demonstrate your expertise, solve
problems, or promote products with the goal of
providing customer service, building loyalty, and
making sales.” - Michael Gray

24. Why Social Media?

25. Why Social Media?
People buy from people they Know, Like and Trust

26. Why Social Media?
Social Media facilitates:

27. Why Social Media?
Social Media facilitates:
Know – Awareness

28. Why Social Media?
Social Media facilitates:
Know – Awareness
Like – Engagement

29. Why Social Media?
Social Media facilitates:
Know – Awareness
Like – Engagement
Trust – Transaction / Purchase / Referral

30. Have a Plan

31. Have a Plan
Hub & Spoke

33. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/

34. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/

35. Creating Content (or what to write about and share?)

36. Creating Content (or what to write about and share?)
New Restaurants, Shops and Developments

37. Creating Content (or what to write about and share?)
New Restaurants, Shops and Developments
Pictures and Videos

38. Creating Content (or what to write about and share?)
New Restaurants, Shops and Developments
Pictures and Videos
Local Events

39. Creating Content (or what to write about and share?)
New Restaurants, Shops and Developments
Pictures and Videos
Local Events
Local News

40. Creating Content (or what to write about and share?)
New Restaurants, Shops and Developments
Pictures and Videos
Local Events
Local News
Check-ins

41. The Top 5 Social Networks

42. The Top 5 Social Networks
Facebook

43. The Top 5 Social Networks
Facebook
Twitter

44. The Top 5 Social Networks
Facebook
Twitter
Pinterest

45. The Top 5 Social Networks
Facebook
Twitter
Pinterest
LinkedIn

46. The Top 5 Social Networks
Facebook
Twitter
Pinterest
LinkedIn
Google+

47. Best Practices

48. Best Practices
Be Respectful

49. Best Practices
Be Respectful
Treat networks separately

50. Best Practices
Be Respectful
Treat networks separately
Customize your message

51. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly

52. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others

53. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Repurpose content

54. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Repurpose content
Add personal notes and pictures

55. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Repurpose content
Add personal notes and pictures
Don't ignore your audience

56. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Repurpose content
Add personal notes and pictures
Don't ignore your audience
Don't leave accounts unattended

57. Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Repurpose content
Add personal notes and pictures
Don't ignore your audience
Don't leave accounts unattended
Keep calm when responding to something negative

58. Tools & Resources

59. Tools & Resources
Buffer

60. Tools & Resources
Buffer
Hootsuite

61. Tools & Resources
Buffer
Hootsuite
Tweetdeck

62. Tools & Resources
Buffer
Hootsuite
Tweetdeck
Seesmic

63. Tools & Resources
Buffer
Hootsuite
Tweetdeck
Seesmic
Google Analytics

64. Tools & Resources
Buffer
Hootsuite
Tweetdeck
Seesmic
Google Analytics
SocialMediaExaminer.com

65. Measuring Your Successes

66. Measuring Your Successes
Success Depends on Your Goals

67. Measuring Your Successes
Success Depends on Your Goals
Followers Pins
Likes Shares
Mentions Website Traffic
Reach Website Engagement
Retweets Sales

68. Questions?

69. Connect With Me
Website – WeMakeMarketingEasy.com
Facebook – Facebook.com/IPGSearchMarketing
Twitter – Twitter.com/kenpartain
LinkedIn – Linkedin.com/in/kenpartain
Google+ - http://EZ.com/IPGGooglePlus

70. Thank you!
Ken Partain
kenpartain@wemakemarketingeasy.com
512-651-2963