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How To Create A
Webinar Presentation
That Converts Prospects
Into Eager Customers
With Kenny Goodman from Find The Edge
THE!
ULTIMATE!
WEBINAR!
CONSTRUCTION
Intro
Body
Close
The Connection!
The Gold
TIME CONSTRUCTION
60 Mins
• 5-10 mins intro

build rapport!
• 40-45 mins body

quality content!
• 10 mins close 

with call to action
90 Mins
• 10-15 mins intro

build rapport!
• 60-65 mins body

quality content!
• 15 mins close 

with call to action
1. INTRO
Icebreaker	

Opener	

Confirmation (they have
made the right choice)	

Set the stall (Take Control)
hello!
1. INTRO
ICEBREAKER	

Your name & company!
Thank them for attending!
Let them know how/what you will
teach them!
Confirm they can hear you - interact
1. INTRO
OPENER	

Shocking statistic or survey result!
Attention grabbing credibility
About you – highlights & how you got
to this point and this webinar!
Agitate pain!
Evoke desire
1. INTRO
CONFIRMATION	

Overview of what they will discover!
Why it is important to them right now!
Current situation & problems
(introduce common enemy)!
Cover objections!
Say who it is for & who it isn’t for
1. INTRO
SET THE STALL (TAKE CONTROL)!
House rules!
What to do!
How they will get most out of it
How long the webinar will be
Tell Them:
2. BODY
THE CONNECTION	

Story that will
resonate with
audience
THE CONNECTION: STORY	

Relevant to audience pains & desires!
Build drama!
Feel, felt found!
Struggle, loss, discovery, rebirth
Evoke desire
2. BODY
Talk about defeating common enemy
– external or internal!
Use story to cover objections & kill
any scepticism!
Humble damaging admission!
Resolve damaging admission
THE CONNECTION: STORY	

2. BODY
“The destiny of the world is determined
less by the battles that are lost and
won than by the stories it loves and
believes in.” — Harold Goddard
THE GOLD	

Golden content-
demonstrate how
good you truly are
by giving massive
value
2. BODY
3, 5, 7 Steps!
2. BODY
THE GOLD: GOLDEN CONTENT	

Wow them!
Deep golden nuggets in some – shallow
in others!
Leave them wanting more
Speak in their language!
2. BODY
THE GOLD: GOLDEN CONTENT	

Don’t bog them down with technical
stuff!
Easy if you follow the steps!
Keep it simple & actionable now
Case studies as proof!
2. BODY
THE GOLD: GOLDEN CONTENT	

Before & after!
Proof of facts!
Social proof
3. CLOSE
Recap!
Build value!
Irresistible offer!
Call to action!
Final close!
3. CLOSE
What you covered!
The problem!
Cover objections, concerns!
The benefits of taking action
RECAP
3. CLOSE
If you could do ____ what
would this be worth to you?!
Subtle testimonials!
Further proof!
Subtle credibility statements
BUILD VALUE
3. CLOSE
Clearly state offer!
No/low risk!
Limited number – scarcity!
Limited time – urgency
IRRESISTIBLE!
OFFFER
3. CLOSE
What to do now exactly
Be specific!
Make it simple!
Repeat throughout whole
close
CALL TO
ACTION
3. CLOSE
Restate offer
Monetary value!
Today is $____ & why!
Consequences of not taking
action – fear of missing out
FINAL!
CLOSE
SUMMARY
1. Intro > Body (Bond & Gold)
> Close!
2. Time construction!
60 Mins!
-! 5-10 mins intro – build rapport!
-! 40-45 mins body – quality content!
-! 10 mins close – with call to action!
90 Mins!
-! 10-15 mins intro – build rapport!
-! 60-65 mins body – quality content!
-! 15 mins close – with call to action!
SUMMARY
3. Intro
- Icebreaker!
- Opener!
- Confirmation (they have made 

the right choice)!
- Set the stall (Take Control)!
SUMMARY
4. Body
-! The Connection - story!
-! The Gold – quality content
5. Close
- Recap!
- Build value!
- Irresistible offer!
- Call to action!
- Final close

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How To Create A Webinar Presentation That Converts Prospects Into Eager Customers - With Kenny Goodman

  • 1. How To Create A Webinar Presentation That Converts Prospects Into Eager Customers With Kenny Goodman from Find The Edge
  • 3. TIME CONSTRUCTION 60 Mins • 5-10 mins intro
 build rapport! • 40-45 mins body
 quality content! • 10 mins close 
 with call to action 90 Mins • 10-15 mins intro
 build rapport! • 60-65 mins body
 quality content! • 15 mins close 
 with call to action
  • 4. 1. INTRO Icebreaker Opener Confirmation (they have made the right choice) Set the stall (Take Control) hello!
  • 5. 1. INTRO ICEBREAKER Your name & company! Thank them for attending! Let them know how/what you will teach them! Confirm they can hear you - interact
  • 6. 1. INTRO OPENER Shocking statistic or survey result! Attention grabbing credibility About you – highlights & how you got to this point and this webinar! Agitate pain! Evoke desire
  • 7. 1. INTRO CONFIRMATION Overview of what they will discover! Why it is important to them right now! Current situation & problems (introduce common enemy)! Cover objections! Say who it is for & who it isn’t for
  • 8. 1. INTRO SET THE STALL (TAKE CONTROL)! House rules! What to do! How they will get most out of it How long the webinar will be Tell Them:
  • 9. 2. BODY THE CONNECTION Story that will resonate with audience
  • 10. THE CONNECTION: STORY Relevant to audience pains & desires! Build drama! Feel, felt found! Struggle, loss, discovery, rebirth Evoke desire 2. BODY
  • 11. Talk about defeating common enemy – external or internal! Use story to cover objections & kill any scepticism! Humble damaging admission! Resolve damaging admission THE CONNECTION: STORY 2. BODY
  • 12. “The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.” — Harold Goddard
  • 13. THE GOLD Golden content- demonstrate how good you truly are by giving massive value 2. BODY
  • 14. 3, 5, 7 Steps! 2. BODY THE GOLD: GOLDEN CONTENT Wow them! Deep golden nuggets in some – shallow in others! Leave them wanting more
  • 15. Speak in their language! 2. BODY THE GOLD: GOLDEN CONTENT Don’t bog them down with technical stuff! Easy if you follow the steps! Keep it simple & actionable now
  • 16. Case studies as proof! 2. BODY THE GOLD: GOLDEN CONTENT Before & after! Proof of facts! Social proof
  • 17. 3. CLOSE Recap! Build value! Irresistible offer! Call to action! Final close!
  • 18. 3. CLOSE What you covered! The problem! Cover objections, concerns! The benefits of taking action RECAP
  • 19. 3. CLOSE If you could do ____ what would this be worth to you?! Subtle testimonials! Further proof! Subtle credibility statements BUILD VALUE
  • 20. 3. CLOSE Clearly state offer! No/low risk! Limited number – scarcity! Limited time – urgency IRRESISTIBLE! OFFFER
  • 21. 3. CLOSE What to do now exactly Be specific! Make it simple! Repeat throughout whole close CALL TO ACTION
  • 22. 3. CLOSE Restate offer Monetary value! Today is $____ & why! Consequences of not taking action – fear of missing out FINAL! CLOSE
  • 23. SUMMARY 1. Intro > Body (Bond & Gold) > Close! 2. Time construction! 60 Mins! -! 5-10 mins intro – build rapport! -! 40-45 mins body – quality content! -! 10 mins close – with call to action! 90 Mins! -! 10-15 mins intro – build rapport! -! 60-65 mins body – quality content! -! 15 mins close – with call to action!
  • 24. SUMMARY 3. Intro - Icebreaker! - Opener! - Confirmation (they have made 
 the right choice)! - Set the stall (Take Control)!
  • 25. SUMMARY 4. Body -! The Connection - story! -! The Gold – quality content 5. Close - Recap! - Build value! - Irresistible offer! - Call to action! - Final close