From a presentation I did at a Las Vegas SEO meetup here in Las Vegas. http://neonbrand.com

1. What purpose does a business blog serve?
6 Purposes
1. Establish Expertise
2. Customer Support
3. Entertain Readers
4. Get Readers to Take Action
5. Better Rankings
6. More Customers!
Kenny Eliason
@NeONBRAND

2. What is a blog??
@NeONBRAND@NeONBRAND
Wikipedia says: The term blog is a shortened
form of weblog or web log. Authoring a blog,
maintaining a blog or adding an article to an
existing blog is called “blogging”. Individual
articles on a blog are called “blog posts,”
“posts” or “entries”. A person who posts these
entries is called a “blogger”.

3. What is a blog??
@NeONBRAND@NeONBRAND

4. What is a blog??
@NeONBRAND@NeONBRAND
Title
Body Text
Images
and other
content

5. What is a blog??
@NeONBRAND@NeONBRAND

6. What is a vlog??
@NeONBRAND@NeONBRAND

7. Establish Expertise
1. How to articles
2. Definitions/Explanations
3. Comparisons
4. Market Knowledge
@NeONBRAND@NeONBRAND

8. Customer Support
1. Address problems that customers
might be having
2. Answer or start a discussion about a
popular question
3. Share an experience or a relatable
story
4. Make important business
announcements
@NeONBRAND@NeONBRAND

9. Entertain Readers
• Blogs are what we share!
• Integrate Social Media
• Like/G+/Tweet/Pin Buttons
• BE ON SOCIAL MEDIA
• Should be part of your content
schedule
• Link Outreach
• Listen to Ruth!
@NeONBRAND@NeONBRAND

10. Get Readers to Take Action
• Submit their contact information
• Buy a product
• Signup for a service
• Join a group
• Engage in a discussion
• Share with their friends
@NeONBRAND@NeONBRAND

11. Better Rankings
• Make a schedule and stick to it
• 300+ words per page minimum
• 2,000+ words recommended
• WRITE GREAT CONTENT
• Use Alternative Content
@NeONBRAND@NeONBRAND

12. Better Rankings
Case Study: NeONBRAND.COM
@NeONBRAND@NeONBRAND

13. More Customers!
@NeONBRAND@NeONBRAND

14. Stats
46% of people read blogs more than once a day. (HubSpot
Science of Blogging, 2010)
@NeONBRAND@NeONBRAND

15. Stats
Marketers who have prioritized blogging are 13x more likely to
enjoy positive ROI. (HubSpot State of Inbound, 2014)
@NeONBRAND@NeONBRAND

16. Stats
Nearly 40% of US companies use blogs for marketing
purposes. (eMarketer, August 2010)
@NeONBRAND@NeONBRAND

17. Stats
B2B companies place a higher value on educational formats
like blogging and webinars, whereas consumer businesses are
slightly more willing to experiment with advanced digital
formats like interactive content and online tools. Infographics
were also preferred. (HubSpot State of Inbound, 2014)
@NeONBRAND@NeONBRAND

18. Stats
82% of marketers who blog daily acquired a customer using
their blog, as opposed to 57% of marketers who blog monthly
-- which, by itself, is still an impressive result. (HubSpot State
of Inbound, 2013)
@NeONBRAND@NeONBRAND

19. Stats
79% of companies that have a blog report a positive ROI for
inbound marketing. (HubSpot State of Inbound, 2013)
@NeONBRAND@NeONBRAND

20. What purpose does a business blog serve?
6 Purposes
1. Establish Expertise
2. Customer Support
3. Entertain Readers
4. Get Readers to Take Action
5. Better Rankings
6. More Customers!
Kenny Eliason
@NeONBRAND

21. What purpose does a business blog serve?
Kenny Eliason / @NeONBRAND
bit.ly/wcspeedwagon
https://NeONBRAND.com