Kenny Cannon is the Creator of Startup University and Founder of Island Wide Designs. Startup University is a training program that documents Kenny's journey in starting Island Wide Designs. It's the first training program and mastermind group the creator actually starts a profitable business LIVE in the class.

1. Company Structure
Founder/Advisors
Marketing Manager Sales Manger Production Manager

2. Marketing Structure
Team Manager
$2 per team lead +
$12 per personal lead.
Hire, Train, Manage Reps.
Marketing Rep
$10 per lead for 4
weeks.
Marketing Rep
$10 per lead for 4
weeks.
Marketing Rep
$10 per lead for 4
weeks.
Marketing Rep
$10 per lead for 4
weeks.
Marketing Rep
$10 per lead for 4
weeks.
$27 per hour @ 1 lead/hr.
$15/lead to company (MM)
Assuming 15 hours per week
+ 375 leads per week
+$5,625 Lead Cost (MM) (2%)
+$4,500 Lead Cost (No MM)
Marketing Manager
$3 per lead (MM)
Team
Manager
Team
Manager
Team
Manager
Team
Manager
Team
Manager
$90 per hour @ 1 lead/hr.

3. Sales Structure
Sales Manager
$5 per estimate +
$50 per job
Train, Manage, Weekly Meetings
Sales Rep
$15 per Estimate + $50
per Job
Sales Rep
$15 per Estimate + $50
per Job
Sales Rep
$15 per Estimate + $50
per Job
Sales Rep
$15 per Estimate + $50
per Job
Sales Rep
$15 per Estimate + $50
per Job
Assuming 375 leads per week
150 Estimates per week (40% closing)
94 Jobs per week (25% closing)
$3000 Estimate cost (SM)
$9400 Job cost (SM)
Total Sales/Marketing - $18,025 (MM/SM)
$191 per job
Production Structure
Production Manager
5% of Job
Hire, Manage, Site Visits
Sub 50% Sub 50% Sub 50% Sub 50% Sub 50%
Assuming $3,000 Job
$191 marketing/sales
$1,500 Production Total
$100 Misc.
$1,209 Profit (40%) (MM/SM/PM)