We don't have to explain that mobile and the associated Mobile advertising opportunities are growing rapidly, you just know it is!
Are you interested in the possibilities of mobile advertising? Do you want to know what this could mean for your business?
In this speech, together with Kenneth Tallir, we'll share facts & figures, experiences and do's and don'ts of 2 Belgian Mobile advertsing cases.
6. !
‣ 2009: the year of mobile
‣ 2010: the year of mobile
‣ 2011: the year of mobile
‣ 2012: the year of mobile
‣ 2013: the year of mobile
‣ 2014: the year of mobile
25. Mobile advertising
‣ Focus on mobile behaviour!
‣ Brick and mortar: often focused on connecting
with or finding info on stores
‣ E-commerce: browsing / saving for later >>
buying
47. 703
Appointments or
contact
7.348
Clicks on
phone number
Map all your conversions
MACRO CONVERSIONS MICRO CONVERSIONS
41.002
Views of
location details
15.809
Catalogue
downloads
48. Value each converDsEio WnA aApRpDrEo pVrAiNat MelOyBIEL
1 augustus 2014 - 31 oktober 2014
Ingevulde contactformulieren
Bezoek winkeldetails
locatie-extensies
Bezoek winkeldetails
Klikken op oproepextensies
Oproep vanop de website
Sociale acties
Downloads van brochures
22 681 220 6.810
9
61
893
87
9 6
938 3.758
3.976 32.330
6.257
NA
NA
18
288
180
9699
0
0
NA
3040
10
2
5
5
1
90
305
1786
435
48 0
0
18
2880
900
19398
0
0
0
3040
DE WAARDE VAN MOBIEL
1 augustus 2014 - 31 oktober 2014
Ingevulde contactformulieren
Klikken op locatie-extensies
Klikken op oproepextensies
Oproep vanop de website
Sociale acties
Downloads van brochures
9
61
893
87
9 6
18
288
180
9699
0
0
NA
3040
10
5
2
5
5
1
1
90
305
1786
435
48 0
0
18
2880
900
19398
0
0
0
3040
1.091
0
Filled out contact forms
Clicks on location extensions
Use of store locator
Clicks on call extensions
Calls from website
Catalogue downloads
5
2
5
5
94 15.715 1
4.690 18.790
7.952 64.660
12.514 0
5.455 0
94 15.715
49. DE WAARDE VAN MOBIEL
1 augustus 2014 - 31 oktober 2014
Mobiele Waarde
Mobiele Investering
3114 Euro
1246 Euro
Desktop/Tablet Waarde
Mobiele Mobiele ROI ROI = = +150%
+150%
26218 Euro
Desktop/tablet waarde
Desktop/Tablet Investering
Desktop/Desktop/Tablet Tablet ROI ROI = = +30%
19908 Euro
Mobiele waarde 30.925 €
Mobiele investering 12.370 €
105.975 €
Desktop/tablet investering 80.469 €
53. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
54. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
‣ Users behave differently on mobile (For real??)
55. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
‣ Users behave differently on mobile (For real??)
‣ Make your search engine advertising campaigns mobile-ready
56. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
‣ Users behave differently on mobile (For real??)
‣ Make your search engine advertising campaigns mobile-ready
‣ Match your website with the expectancy of your mobile
visitors
57. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
‣ Users behave differently on mobile (For real??)
‣ Make your search engine advertising campaigns mobile-ready
‣ Match your website with the expectancy of your mobile visitors
‣ Measure every relevant action, no matter how small
58. 5 Key takeaways
‣ Mobile is still growing rapidly and will continue to
(No wait, that's not a takeaway. You already knew that.)
‣ Users behave differently on mobile (For real??)
‣ Make your search engine advertising campaigns mobile-ready
‣ Match your website with the expectancy of your mobile visitors
‣ Measure every relevant action, no matter how small
‣ Calculate the full value of mobile advertising