Digital Marketing 101
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Digital Marketing 101 2015 What is digital marketing? Why is digital marketing important? How can digital marketing help your business? #1 mistake I see with clients is that they are not starting with their website first when it comes to digital marketing. Their web traffic is low due to sharing curated content and not pulling in the content to their website first and making their website the jumping off point to the content. Think website first then look at distribution channels. 67% of the buyer's journey is done digitally. Are you prepared?
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Digital Marketing 101
- 1. Digital Marketing 101 Kendra Ramirez VP, Digital Strategy
- 2. Who am I and why should you listen? I am a crazy sports mom who springs out of bed in the morning to conquer the world and annoys others who are not morning people. Since 2005, I have helped hundreds of organizations, including Fortune 500 companies, leverage digital technologies. I am globally recognized on the home page of LinkedIn.com and was a finalist for the Social Media Innovator of the Year.
- 3. Agenda Who, What, When, Where, Why and How of Digital Marketing Action Plan
- 4. Source: SiriusDecisions.com 67% of the buyer’s journey is now done digitally…
- 5. Your position in Google matters! Source: thinkwithgoogle.com
- 6. What is Digital Marketing? Digital marketing is the promotion of products, services or brands via one or more forms of electronic media. Not this Yes, word of mouth
- 7. Why is digital important to my business? Now 7.4 hoursSource: 2012 Google Multi Screen Study and 2014 Quartz data
- 8. How can digital marketing help my business? (bridgem) Build Brand Awareness and Community Reinforce Learning Increase Recruitment Drive Business Development Grow SEO (Search Engine Optimization) Engage Customers Market and Product Research
- 9. Who are you marketing to? -Move beyond: type of company, size, industry focus, who they serve, revenue, employees, location -What problems is the audience trying to solve -How do they value what you have to offer -What do they read to stay on top of their industry
- 10. Where are you marketing to your target audience? Owned: Website Blogs Enewsletter/ecampaign Webinars Paid: Print/Magazine Articles TV Radio Digital Ads Earned: Facebook LinkedIn Twitter YouTube
- 11. Website-Compelling email sign up Not this YES
- 12. Website-mobile friendly, fresh content and clean urls BAD: www.cincinnati.com/4/16/2015/article.asp GOOD: www.cincinnati.com/5-trends-in-digital-marketing Not mobile Mobile
- 13. Website-Social Sharing and Blogs
- 14. Paid-Digital Ads
- 15. Paid-Facebook Ad
- 16. Paid-Twitter Ad
- 17. Paid-LinkedIn Ad
- 20. When are you marketing to them? Awareness: increase in subscribers increase search ranking results increase 1st time visits increase social metrics Consideration: increase time spent on website lower bounce rate increase total page views Conversion: increase downloads increase leads or sales appointments/proposals increase closed/sold business/purchases Loyalty: increase in repeat business Advocacy: increased sharing of content referrals from the advocate
- 22. Action Plan: Implement Now •Complete buyer persona template •Optimize your website for conversion •Look to see if all your content shareable •Pull together your influencer distribution list •Find co-marketing opportunities •Add visuals to all content •Clean up all social channels •Set an email address growth measurement •Send internal company email asking employees to help like, share or tweet
- 23. Register for Monthly Webinars www.eminetwork.com/free-webinar-series-the-beginners-guide-to-digital-marketing/ •Website Wisdom: 5 Must-Haves, 2 p.m. ET May 21 •Social Media Starter Kit, 2 p.m. ET June 18 •The ABCs of SEO, 2 p.m. ET July 16 •How to Measure what Matters, 2 p.m. ET Aug. 20 •How to Manage Your Brand Online, 2 p.m. ET Sept. 17 •The Dos and Don’ts of Email Marketing, 2 p.m. ET Oct. 15 What other topics do you want to learn more about?
- 24. Kendra Ramirez VP, Digital Strategy 513.615.3907 kramirez@eminetwork.com Twitter.com/KendraRamirez Linkedin.com/in/KendraRamirez Let me know how I can help you
Hinweis der Redaktion
- Who here is a media company? Tools will come and go Content is what matters Owned media
- Not a megaphone but more of word of mouth-getting others to talk about you (in a good way)
- Google multiscreen world study 2012 Quartz data: 2014 444 minutes every day looking at screens, or 7.4 hours. That breaks down to 147 minutes spent watching TV, 103 minutes in front of a computer, 151 minutes on a smartphones and 43 minutes with a tablet.
- If your audience is young professional females in Cincinnati, you would partner with CincyChic.
- Start with your website!!!!!