Visa master card contactless payment in china_v1
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This presentation is to give the overview of VISA/MasterCard contactless payment technology in China and suggest the way how VISA/MasterCard to improve the contactless payment POS in China as strategy move against the barriers posed by Unionpay
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Visa master card contactless payment in china_v1
- 5. -- Below use the Four Quadrant Market Analysis for VISA/MasterCard/AmEx/JCB in China , in the following slides, we will discuss in details for Production Innovation and Market Penetration for the next two slides Chinese Government Relationship Product Innovation Brand Recognition Market Penetration
- 7. -- From the research paper done by Chinese research company, it shows that the market penetration rate of Unionpay card occupied 70% of card issued, while VISA and Mastercard follow the second and third place respectively. Below discuss why Unionpay plays dominant in China Market “ Forces” A. “China UnionPay play the role of both policy maker and market player” B. “RMB clearing and settlement business only open for China Unionpay exclusively” C. “Lower interchange fee charged compared to VISA/Mastercard” Market Penetration
- 10. VISA/MasterCard should create two more value attributes to their contactless payment solution in order to improve the POS acceptance Innovative value attributes should be added in contactless payment to increase the adoption in China : - Intelligent Life Assistance => Make the cardholder life with ease of mind - Traveler Assistance => Act as the shopping and tourist guide for the merchants with Paypass/Paywave enabled POS
- 11. What is Intelligent Life Assistant? With the contactless technology in an IC card, your life will become simple with just “One” card to control every aspect in your life. Access Control for real estate Real estate parking access Build up the contactless cardreader/POS network in China. Secure internet purchase Speedy Credit/Debit card transaction
- 13. What is Traveler Assistant? With the contactless technology in an IC card, it will popup the marketing coupon and merchant store information for those VSIA/MasterCard merchant stores to provide value added both for the tourist hot spots for foreigners in China and Chinese travel aboard Coupon Pushing LBS based Merchant store info Tourist Hotspot, like 田子坊 , 新天地 , 城隍廟
Hinweis der Redaktion
- We carried out this research study because debit is becoming an increasingly important topic for banks worldwide. We wanted to examine what is driving the growth of debit and help banks to address the opportunities and challenges this presents. To get a view of how debit is growing across the world, we examined the debit growth drivers in different countries – in strong debit markets, strong credit markets and in emerging markets.
- We carried out this research study because debit is becoming an increasingly important topic for banks worldwide. We wanted to examine what is driving the growth of debit and help banks to address the opportunities and challenges this presents. To get a view of how debit is growing across the world, we examined the debit growth drivers in different countries – in strong debit markets, strong credit markets and in emerging markets.