Education

1. Version 1 1 © OCR 2019
Component 01: News and Online Media
Learner resource 2
Media industries, theories and contexts
Activity 2 – Online readership
Look up the Guardian and Daily Mail online readership (e.g. at newsworks.org.uk)
Also look at https://www.newsworks.org.uk/reports/abc-over-20000-more-newspapers-sold-
every-day-in-january/193951 and compare the data to these from October 2018, which may
become rapidly out of date:
Guardian Daily Mail
Print daily readership 0.8m 3.0m
PC daily reach 1.2m 1.1m
Mobile daily reach 2.7m 3.4m
Tablet daily reach 0.5m 0.7m
Total Facebook likes 8m 15m
Twitter followers 7.3m 2.3m
1. Which newspaper is more reliant on its online editions and social media feeds compared
to its print editions?
2. How, if at all, have these figures changed since October 2018?
3. The Guardian has a strategy of trying to attract ‘supporters’ (loyal readers) rather than
attracting readers to individual stories through clicks on social media.
How does the above data suggest this strategy is working?
The Guardian
The strategy is not working.