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Presentation d gilroy

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Bath & Bristol Enterprise Network

Presentation at BEN event - Sales Chasm at Science Learning Centre - 10th June 2010

TechnologieBusiness
1 von 9
David Gilroy Sales & Marketing Director
Why me? Reuters – banks (Innovators) CompuServe – the Internet before it was the Internet Conscious – selling websites and digital marketing to law firms (Innovators to Laggards)
Speed of technology innovation Years it took to reach a market audience of 50 million? Radio 38 TV 13 Internet 4 iPod 3 Facebook 2 The Evolution of Technology & The Human Racehttp://www.youtube.com/watch?v=JcSzqm5Whwc
How to cross the chasm? ,[object Object]
Product understanding
Positioning
Marketing strategy
Distribution channel
Pricing,[object Object]

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Hinweis der Redaktion

  1. You can’t manage what you don’t measure.
  2. You can’t manage what you don’t measure.