Social Media for Nonprofits | Strengthening NGOs Through Capacity Building & Social Entrepreneurship | Presented by Social Media Trainer Kelly Quattlebaum to the South African Delegation hosted by the Georgia Council for International Visitors

1. Social Media for
Nonprofits
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms

2. About Global Marcoms
• A full service marketing and
communications company that works with
small-midsized businesses, global
corporations and NPOs in the areas of:
 Social Media Monitoring, Management, Training
 Marketing
 PR & Communications
 Business Development
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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3. Agenda
• Definitions
 New Media
 Social Media / Networking
 Search Engine Optimization (SEO/SMO)
• Social Media Strategy
• New and Social Media Tools
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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4. New Media Defined
• According to Wikipedia
 New media is a term that refers to on-demand
access to content any time, anywhere, on any
digital device
• According to Aids.gov
 Interactive forms of communication that use the
Internet, including podcasts, RSS feeds, social
networks, [social media], text messaging, blogs,
wikis, virtual worlds and more
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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5. Social Media Defined
Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships
connect | communicate | share | grow
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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6. SEO and SMO Defined
• Search Engine Optimization
 Improves results in search engines (i.e.
Google)
• Social Media Optimization
 Improves results in search engines
 Increases ability to locate your organization
 Drives traffic to Web content via social media
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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7. SEO and SMO
Website
Twitter
Facebook
Slideshare
Eventbrite
LinkedIn
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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8. Social Media Strategy
• Use the P.O.S.T.* method to create your
social media strategy:
 People: Who are you trying to engage?**
 Objectives: What are you trying to achieve? **
 Strategies: What will it look like when you’re done? **
 Technologies: What are the tools you plan to use? **
*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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9. Social Media Strategy
• General guidelines for social media
 Integrate your social media accounts into your
website, including like and share features
 Connect your social media accounts together when
possible
 Build a community of fans, friends and followers
 Create guidelines for your community, but do not
control the information
 Always be responsive
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10. Fundraising and Donations
• Keep it S.I.M.P.L.E.
 Short deadlines
 Incentives for top donors
 Multiple networks/communities
 Positive, FUN!
 Lofty, clear goals
 EASY
Source: http://www.slideshare.net/PrimalMedia/social-media-non-profits
NOTE: S.I.M.P.L.E. created by Kelly Quattlebaum, Global Marcoms
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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11. Top Tools for Nonprofits
 Blogs  Foursquare
 Facebook  Texting
 Twitter  QR Codes
 YouTube  Mobile
 LinkedIn Applications
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12. Blogs
• More than 133M blogs in 81 languages*
• Your blogs should be
 Informative, insightful
 Interesting, easy to read
 Stimulating – you want to stimulate discussion
 Localized, not just translated
• Vary your topics
• Respond to your customers
*Source: http://bit.ly/SMstats09
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13. Facebook
• 850 million users worldwide, 250 million mobile
users
 1 in 9 people on earth use Facebook
 4.4 million users in South Africa
• 50% log in daily
• 20 minutes per day
• Tabs for your page:
 Donation tab
 Causes tab
 YouTube tab
 Email list tab
 Landing page
• MAKE IT FUN!
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14. Twitter
• 300 million users
• 300 million Tweets per day
• Twitter handles 1.6 billion
search queries per day
• Tips for Twitter:
 Customize your background
 Use shortlinks with tracking
 Respond to and interact with
your community
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September 24, 2010 © 2010 Women In Technology, Global Marcoms 14

15. YouTube
nd
• 2 largest search
engine in the world
• 800 million unique users
per month worldwide
• 3 billion videos are
viewed a day
• http://www.youtube.com/
nonprofits (US Only)
Image Source: Sources: http://www.slideshare.net/mobile/chadnorman/50-social-media-
tactics-to-help-nonprofits-meet-their-mission. www.youtube.com/nonprofits
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
September 24, 2010 © 2010 Women In Technology, Global Marcoms 15

16. LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
 150 million users in more than 200 countries
 1.7 million users in South Africa
 Groups and Causes allow you to raise awareness
for your organization
CAUSES
GROUPS
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17. Foursquare
• Location-based
marketing tool that
allows users to checkin
to locations
• Tips for nonprofits
 Connect with locals
 Brand your profile
 Claim your venue
 Fundraising and donations
Image Source: http://www.rositacortez.com/social-media-101/foursquare/using-foursquare-to-advance-your-nonprofits-mission/
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
September 24, 2010 © 2010 Women In Technology, Global Marcoms 17

18. Text Messaging
• Create Text
Campaigns:
 Donations
 Keywords
 Blasts
 Voting/Polling
 Surveys
Image 1 Source: http://mashable.com/2010/01/13/haiti-red-cross-donations/
Image 2 Source: http://www.accessmobileplatform.com/
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19. QR Codes
• QR codes can point to any
website or online content
• Use a QR code reader app
on a smartphone to scan
the code
• Uses
 Print media, direct mailers
 Signs and billboards
 Museum or gallery displays
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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20. Mobile Applications
• Create custom mobile applications to support
your mission
• Utilize existing applications to create a sense of
community
Image Source: http://www.faithengineer.com/2010/11/youversion-live-using-your-phone-during-church.html
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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21. In Summary
• Social Media …
 is an extension of your community
 helps you raise awareness of your cause or
organization
 can support your fundraising efforts
connect | communicate | share | grow
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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22. Social Media for
Nonprofits
+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum