"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011

1. Employ LinkedIn in Your Job Search +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms www.twitter.com/globalmarcoms www.linkedin.com/companies/global-marcoms Kelly Quattlebaum President, Global Marcoms

3. Social Media Monitoring, Management, Training

4. Marketing

5. PR & Communications

6. Business Development

8. HR and Hiring Managers

9. Why you should use LinkedIn

10. Tips to help you get noticed

11. Networking Techniques

12. LinkedIn Jobs

13. Finding employers

15. HR and Hiring Managers

16. Why you should use LinkedIn

17. Tips to help you get noticed

18. Networking Techniques

19. LinkedIn Jobs

20. Finding employers

22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach

24. 66% of users are decision makers

25. Users tend to be more senior level

26. 16% are at the management level

27. 28% are director/VP level or above

28. Correlation between number of connections and income

29. Those with incomes of $200 – 350K were more likely to have more than 150 connections1.http://bit.ly/LIstats08

31. HR and Hiring Managers

32. Why you should use LinkedIn

33. Tips to help you get noticed

34. Networking Techniques

35. LinkedIn Jobs

36. Finding employers

38. Toolbox.com/PJA survey1 revealed that:

39. HR pros consume Social Media content more than editorial and vendor content

40. CNNmoney2: “active participation in social media is an important component of the HR job role”

41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3

42. 35% have not hired an applicant due to questionable online content

43. What Social Media tools to HR pros use most?

44. LinkedIn, Facebook and Twitter (respectively)41.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/cj50o3

46. HR and Hiring Managers

47. Why you should use LinkedIn

48. Tips to help you get noticed

49. Networking Techniques

50. LinkedIn Jobs

51. Finding employers

54. Improves results in search engines (i.e. Google)

55. Allows HR and hiring managers to find you

56. Social Media Optimization

57. Improves results in search engines

58. Increases ability to locate you or your company

61. HR and Hiring Managers

62. Why you should use LinkedIn

63. Tips to help you get noticed

64. Networking Techniques

65. LinkedIn Jobs

66. Finding employers

68. Customize your Headline

69. Update your status often

70. Get recommended

72. Customize your Headline

73. Update your status often

74. Get recommended

79. Appears in search engines

80. Enables anyone to view your profileNon-LinkedIn users

82. Customize your Headline

83. Update your status often

84. Get recommended

86. Customize to tell employers who you are, what you want

87. Can include email address to enable others to contact you

89. Customize your Headline

90. Update your status often

91. Get recommended

93. Appears on LinkedIn home page for 1st level connections

95. Customize your Headline

96. Update your status often

97. Get recommended

99. Appears on contact’s profile and updates

100. Adds credibility

102. Customize your Headline

103. Update your status often

104. Get recommended

106. More contacts means more exposure

108. HR and Hiring Managers

109. Why you should use LinkedIn

110. Tips to help you get noticed

111. Networking Techniques

112. LinkedIn Jobs

113. Finding employers

115. Networking Etiquette DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker DO NOT use text or Twitter abbreviations or improper formatting in your invitations DO NOT spam your network with constant email updates

116. Networking Etiquette DO invite those you have met or know DO personalize your invitation, including how you know him or her DO Like and Comment on status updates from your contacts

118. HR and Hiring Managers

119. Why you should use LinkedIn

120. Tips to help you get noticed

121. Networking Techniques

122. LinkedIn Jobs

123. Finding employers

125. Allows you to search byCompany Location Date Posted Job Function Industry Experience Level

126. LinkedIn Career Explorer beta career.linkedin.com

127. Jobs on LinkedIn Groups Groups have job boards Connect to groups related to marketing or your industry of interest Connect to groups managed by your target companies or their employees Connect to groups related to career search, recruiting or HR Some groups are exclusive or limited, so read the group description

129. The Job Board (Find A Job, Post a Job)

130. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso

131. Linked:HR (#1 Human Resources Group)

132. Job Openings, Job Leads and Job Connections!

133. Atlanta Linking

134. Business 400 Inc.

135. Chambers of Commerce

136. Metro Atlanta Chamber of Commerce

138. HR and Hiring Managers

139. Why you should use LinkedIn

140. Tips to help you get noticed

141. Networking Techniques

142. LinkedIn Jobs

143. Finding employers

145. TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)

146. Connect to employees you know or who are open networkers

147. Advanced search allows you to identify companies by:

148. Industry

149. Location

151. HR and Hiring Managers

152. Why you should use LinkedIn

153. Tips to help you get noticed

154. Networking Techniques

155. LinkedIn Jobs

156. Finding employers

158. Identify hiring manager, familiarize yourself with background, interests

159. Caution: Don’t fake it!

160. Connect to open neworkers within the target company

162. Improves SEO, allows decision makers to find you

163. Adds credibility via content and recommendations