How to quickly implement a social media strategy. Originally presented to college career centers but applicable to any organization wanting to get involved in social media but worried about the time commitment.

1. 10-Minute-a-Day Social Media Strategy

2. How long will this take? A successful social media strategy can be implemented in about 10 minutes a day

3. Definition of Success Providing information about services and events to students Interacting with students Less push, more pull – being helpful without 100% emphasis on advertising

4. Solution

5. Why facebook Students are already there and using its features to interact and comment Easily share information, invite people to events and interact

6. Creating an account Can add friends from mailing list

7. I recommend: Either a personal profile or a Fan page because: Your updates appear in friends’ “news feeds” I prefer a personal profile Can add friends from your mailing list of students Can adjust privacy settings, so you can post information just for your students (passwords, etc.) Can send messages to individual students Can chat with friends via Facebook chat

8. The Strategy Sharing information Where do you find content? Where and how often do you post? Create events How? Interact with students Public messages and interactions Private messages

9. But first… Get started by creating a Facebook account For your career center To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services) Or for one counselor at your office who will be the “face” of your office This counselor can use his/her name

10. Sharing information - Where Where: Your wall (there are other places, but this is the easiest)

11. Sharing information - What Can share thoughts, videos, links, photos, events Can also ask questions Share things that would be valuable to students Type thoughts or questions here Share your status with your network – your Facebook friends Photos Videos Events Links

12. Content ideas Links to resources at your career center website Articles you’re reading Take-aways from conversations you’ve had with students Careers.alltop.com – headlines from top career blogs

13. Sharing information - Frequency Average about once a day Between 3-10 posts per week Enough so people know you post new things, but not so much that you clutter your friends’ news feeds

14. Interacting with information Friends can interact with your information in a couple of ways (and you can interact with them, too) Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back. The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.

15. Events -Where Click the Events tab to see the event options Clicking Create Event will open an easy-to-use form where you can include details about your event

16. Events - Frequency Between 1 and 4 per month People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event Be selective about which events you publicize

17. Interacting with Events Invite guests who can RSVP Guests can post messages, photos, links and videos to the event page Guests can also invite others to come (great for spreading the word about your event)

18. Interacting with Students - Where Previous slides have discussed some public ways you can interact with students Wall messages Events You can also interact privately with students through the Facebook messaging system, which works like e-mail

19. Interacting with Students - How What if a student posts something inappropriate on my wall? You have the option to remove anything, including things posted by others, from your wall

20. Interacting with Students - Frequency If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook This lets you respond with immediacy, without having to check the account throughout the day

21. The 10-Minute Strategy - Timeline Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes) As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)

22. Can we help you? Optimal Resume is happy to help our clients with social media strategy. Get in touch: KellyG@OptimalResume.com Twitter.com/optimalresume Facebook.com/optimalresume