Should your business be on Instagram? Maybe you know it should but aren't sure how to strategize and execute in a way that impacts your customer relationships and sales in a big way. Or, perhaps you already have a presence on Instagram but aren't seeing your desired interaction or growth. This presentation from my Instagram workshop with the Alexandria Area Economic Development Commission discussed the following: - Content strategy & planning - How to create aesthetic content - Humanization techniques - How to use smart hashtags - Paid advertising - Insights - Useful tools & apps

1. @kellyfalkmktg
marketing your business + engaging customers

2. @kellyfalkmktg
● Name
● Business
● Where you are at with Instagram
● What do you hope to get out of this session

3. @kellyfalkmktg
What’s the point?

4. @kellyfalkmktg
What can your business DO on Instagram?

5. @kellyfalkmktg
Spread
awareness

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Pique interest

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Get customers

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Build
relationships

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Create a business
profile
➔ Logo for profile photo
➔ Choose a business
category
➔ Create a bio
➔ Add address, phone
number + website
➔ Connect your Facebook
account

10. @kellyfalkmktg
Content strategy +
planning
➔ What businesses are a shoe-in on Instagram?
◆ Fashion + Makeup + Hair
◆ Food
◆ Adventure + Travel + Outdoors
◆ Photography
◆ Home decor/improvement
◆ Fitness
➔ Tell the story of your brand
➔ What’s your one thing?

11. @kellyfalkmktg
“Social media is not inexpensive. It’s just a
different kind of expensive.” - Jay Baer

12. @kellyfalkmktg
Create aesthetic
content
➔ Instagram is an artistic social platform
➔ Take multiple photos from interesting
angles + depths
➔ Lighting is KEY
➔ Use real photos
➔ Take advantage of editing tools
➔ Get creative!

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Mix it up
➔ Behind-the-scenes
➔ Sneak Peaks
➔ Inspirational quotes
➔ Adventures + outings
➔ Style inspiration
➔ Contests/giveaways
➔ Memes
➔ Informal + formal shots

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But also keep it
consistent
➔ Your account should
have a cohesive look +
feel
➔ Try to stick to a few
select filters and/or
edits
➔ Post consistently

15. @kellyfalkmktg
Connect back to the “one thing”
➔ Huge competition = the need for “one thing”
➔ All content should tie back to your one thing
➔ Keep things relevant

16. @kellyfalkmktg
Humanization techniques
➔ Followers relate to people not
logos
➔ Be proactive
➔ Don’t push product too much
➔ Follow back
➔ Join in on trends + conversations
◆ #mondaymotivation, #throwbackthursday,
#selfiesunday
➔ Don’t take yourself too seriously

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It’s not all about you
➔ Feature customers,
bloggers, industry
experts, etc.
➔ Like, comment + regram

18. @kellyfalkmktg
Use smart hashtags
➔ Always search a hashtag
before using it
➔ Be as specific as
possible
➔ Create your own hashtag
and encourage followers
to use it

19. @kellyfalkmktg
Use smart hashtags

20. @kellyfalkmktg
And as always, never feed the trolls
➔ Use the 5 step approach
1. Acknowledge
2. Apologize
3. Explain
4. Offer next steps
5. Read it out loud

21. @kellyfalkmktg
Paid advertising
➔ Use good creative
◆ Add your logo, colors or products to make ads distinct
◆ Tell a story that supports your goal
◆ Use well crafted creative to amplify your results
◆ Implement a call to action button
● Call now
● Get directions
● Shop now
● Learn more

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Photo ad

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Video ad

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Carousel ad

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Insights
➔ Realtime metrics
➔ Insights on followers
➔ Actionable information

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Integrate with other online platforms
➔ Occasionally post from your Instagram account to Facebook
➔ Embed Instagram videos into your blog/website
➔ Include an Instagram widget that displays your most
recent posts and/or the Instagram button on your website
and in your email marketing
➔ Cross promote contests, Instagram → Facebook

27. @kellyfalkmktg
Useful tools + apps
➔ VSCO >> photo editing
➔ ColorStory >> photo
editing
➔ Afterlight >> photo
editing
➔ Canva >> graphic
design/text on photo
➔ Over >> text on photo
➔ Layout >> combine, flip
or mirror multiple
photos

28. @kellyfalkmktg
Useful tools + apps…
continued
➔ Boomerang >> mini
videos that loop back +
forth
➔ Hyperlapse >> timelapse
videos
➔ InstaSize >> photo
resize
➔ Font Candy >> text on
photo
➔ Bazaart >> multiple
photos/graphic
design/text on photo
➔ Flipagram >> photo
videos

29. @kellyfalkmktg
Questions?
kellyfalkmarketing@gmail.com
www.kellyfalk.com