3. Objectives
• Better understand the uses of social media
platforms for personal and professional use
– Learn how to effectively use Twitter
– Gain more knowledge of the new and more
advanced uses and features of LinkedIn
• Introduce new social media platforms
– Pinterest
5. What is Twitter?
• Twitter is a social networking and microblogging
service
– Connect and communicate w/users in short, 140-character
messages
– Build followers/following
– Receive quick messages & updates from followers in live
news feed
– Share your messages w/your followers
• Service boasts 100+ million active users
6. Who uses Twitter?
• Twitter users include
– Experts
– News outlets
– Publications
– Brands & businesses
– Organizations
– Schools
– Celebrities
– You, your friends, family & co-workers
7. What else can I do with Twitter?
• Develop a Twitter presence to
– Connect w/friends, family, experts
– Tweet about what you know
– Retweet information
– Tweet articles
– Use #hashtags to make Tweets searchable
– Say less with more
8. Where do I start?
• Get started
– Sign up & choose a username (aka your handle)
• @NorthwesternUCS
– Upload a profile photo & develop a bio in 160
characters or less
• UCS assists Northwestern students (undergraduate &
graduate) & alumni with their career development needs
& coordinates with employers seeking talent
• Graduate Candidate @MedillIMC; Concentrations on
Marketing Analysis, Interactive Marketing; More than 5-
year Marketing Experience in China
– Include a link to your website or blog
– Choose to make your profile public or private
9. Who do I follow & who follows me?
• Build your following and followers
– Use the „friend finder,‟ „browse categories‟
and‘who to follow‟ links (#Discover) to find and
follow
• Friends, family, experts, publications & more
– Leverage current followers’ follow lists as a
guide
– Expect certain users you follow to return the favor
• Especially if you know a user personally
– Create lists to organize your followers & news
feeds
11. How do I Tweet?
• Start Tweeting
– Compose messages (aka Tweets) in 140
characters or less
• Share news articles, thoughts, advice
– Tweet photos, files or video
• Twitpic, Tweetafile, TwitVid
– Engage in conversation using the @ symbol
• @NorthwesternUCS: We‟d love to see more career tips!
– Mention (@handle) companies or influencers
when tweeting about topics relevant to them
• MLK Career Fair today @NorrisCenter!
– Check @Connect for activity
12. How do I Tweet?
• Start Tweeting
– Add a keyword (aka #hashtag) to Tweets to make
them searchable
• MLK Fair today in @NorrisCenter! #Northwestern
– Retweet other users’ Tweets to share
w/followers
• Use Retweet button
• Copy and paste Tweet into your Tweet box w/RT
preceding Tweet
– RT @NorthwesternU: MLK Fair today in @NorrisCenter!
• Use MT if Tweet has been modified
– Shorten links w/bit.ly & track click-throughs
– Use direct message to send a private message
• Can only use DM if there is a mutual connection
13. Search for Tweets using #Hashtags
#tweetmyjobs
#career
#employment
#greenjobs
#hire
#hireme
#hiring
#hr
#job
#internshippostings
#jobsearch
#recruiting
#____jobs (fill in the blank with your city or state)
14. Twitter Reminders
• Stay professional & Tweet appropriately
– Don‟t Tweet anything that you wouldn‟t want your
colleagues, supervisors or NU students to see
• Don‟t misrepresent yourself
• Consider using Twitter to become an expert
in your field
16. What is Hootsuite?
• Hootsuite is a communications dashboard
that helps users manage multiple social
media channels
– Connect to Twitter, Facebook, LinkedIn,
Wordpress and other social networks
17. Who uses Hootsuite?
• Hootsuite users include
– Frequent posters to social media
• Typically for brands, companies & organizations
18. What can I do with Hootsuite?
• Use Hootsuite to manage your social media
channels
– Distribute messages across multiple platforms
– Schedule social media updates in advance
– View multiple social media feeds simultaneously
– Track results
• Upgrade to pro account for complete features
20. LinkedIn in Review
• LinkedIn is the largest professional
networking site
– Boasts 150 million+ members
• Used to connect professionals w/colleagues,
friends, experts
– Exchange knowledge
– Find experts
– Explore opportunities
– Create & participate in professional groups
21. LinkedIn in Review
• Basic LinkedIn features
– Sign up for basic v. premium account
• Premium includes advanced search options, InMail
– Complete profile
• Summary, skills, work experience
– Consider privacy settings
• Can select “your connections only” or “you only”
for maximum privacy
– Join groups
• Can be related to location, industry
– Add articles
– Start/contribute to discussion topics
– Send messages to members
22. LinkedIn in Review
• Basic LinkedIn features
– Build Connections
• Search for friends, past co-workers, etc.
• Used advanced search to find people outside of your
network
• Request introductions via 1st-degree connections to
reach 2nd- or 3rd-degree connections
23. Advanced LinkedIn Features
• Advanced LinkedIn features
– Network Statistics
– Alumni Search
– Improve Your Profile
– Suggest a Profile Update
– LinkedIn Apps
– LinkedIn Answers
– Group Statistics
– Companies
• Search
• Follow
• Careers Tab
24. Advanced Features: Network Statistics
• Profile Profile Organizer Network Statistics
– Learn information about your network‟s region and industry
statistics
25. Advanced Features: Alumni Search
• Login linkedin.com/alumni
– Search for alumni from your school by year
• Find their location, company & position
38. What is Pinterest?
• Pinterest is a virtual pinboard that allows
users to share and organize photos
– Sign up by invitation only
• Request invite from Pinterest (takes a while) or an
existing user (access immediately)
• Connect using Twitter or Facebook account
• Boasts approx. 1.36 million users daily
39. Who uses Pinterest?
• Pinterest users include
– Marketers
– Schools
– You, your friends, family, co-workers
• Audience skews female
40. What can I do with Pinterest?
• Create a Pinterest account to
– Share and upload photos
– Organize photos by subject
– Search through & collect other users’ photos
41. How do I use Pinterest?
• Create an account via Twitter or Facebook
– Provides opportunity to connect w/friends on
Twitter or Facebook
• Depends on which platform you use when signing up
– Remember profile & pins are public
42. How do I use Pinterest?
• Curate visual content
– Use search bar to find pins from other users
• Follow those you find interesting
– Repin, like or comment on pins
– Upload photos from your computer
– Download pinmarklet
• Pin photos directly from the web to your boards
– Organize pins onto boards
43. Pinterest Reminders
• Some concern re: pinning copyright content
– Pinterest places copyright responsibility on users
• Terms of use: users acknowledge and agree that they
are solely responsible for the content that they pin
– Most users pin and repin content that is not their
own or that they do not have permission to pin
44. Pinterest Reminders
• Some concern re: pinning copyright content
– Users encouraged to
• Pin their own material
• Pin from original sources
• Comment on posted material
– Pinterest now offers an option for website owners
to disable pinning
45. Resources for Help with LinkedIn or Twitter
Resources for LinkedIn:
•http://www.linkedintelligence.com/smart-ways-to-use-linkedin/
•http://learn.linkedin.com/
Resources for Twitter:
•http://mashable.com/
•https://support.twitter.com/articles/166337-the-twitter-glossary
•http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-
twitter-background/
•https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-
to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-
using-twitter
Resources for Pinterest:
•http://www.entrepreneur.com/article/222740
46. UCS on Social Media
Web www.northwestern.edu/careers
Facebook www.facebook.com/northwesternucs
Twitter http://twitter.com/northwesternucs
LinkedIn http://www.linkedin.com/groupRegistration?gid=1926036
Blog http://northwesternucs.wordpress.com
You Tube http://www.youtube.com/user/northwesternucs
Pinterest http://www.pinterest.com/northwesternucs
47. Questions?
• Is there anything we haven‟t covered that
you‟d like to know more about?
Contact us:
Kelli Conkey: kelli.conkey@northwestern.edu
Betsy Gill: betsy-gill@northwestern.edu
Connect w/Kelli on LinkedIn to view presentation
48. Social Media 101: Twitter, LinkedIn
& More
Betsy Gill, Assistant Director
Kelli Conkey, Program Assistant
University Career Services
