How can parenting education organization use social media?

1. Learn. Connect. Communicate.
How parents of young children are using social media & what nonprofits can do
to reach them and change norms.

3. What is social media?

5. The Evolution of the Web…
Web 1.0 Web 2.0
get noise make noise
• read content • user generated
• paid content • interactivity/sharing
• move to digital • connectivity
• static sites • pull content/free
• push content • social networking
• eCommerce • streaming audio
• streaming video

6. Who uses social media?

7. Age Gender
43
54%
43
43
38
68%
39

8. 73%

9. Women &
Social Media

10. Fastest Growing
Segment on Facebook?
Women over age 55

11. How do people use social media?

13. How are parents using social media?

14. Learn. Connect. Communicate.

15. Learn
• Get questions answered
• Understand & verify information
• Track milestones
• “Are we normal?”

17. Connect
• Other parents
• Caregivers
• Experts & resources
• Brands

18. Communicate
• Share experiences
• Extend offline connections

19. What can your organization do?

20. get training, get help, dedicate resources and commit

21. Setting goals
reaching out to parents
building community
normalizing parenting education

22. Choosing a Path

23. Lessons Learned
• Start small
• Keep your audience in mind -
always.
• Help parents understand what
to expect.
• Demonstrate expertise & be a
resource
• Repurpose!

24. What’s the cost?

25. A note about privacy

26. Questions?
Kelli Matthews
kelli@vervenorthwest.com