The document provides a summary report of the 2009 Texas Arts & Crafts Fair to thank sponsor Wells Fargo. Over 15,000 people attended the fair, with 88% rating it highly. Activities included art exhibits, music, children's activities, and food. Extensive marketing included brochures, newspaper inserts, billboards, radio and TV ads, and magazine ads. The fair continues its mission of promoting Texas arts and received numerous marketing awards. Plans are underway for the 2010 fair.

1. The Texas Arts & Crafts Fair
2009 Sponsor Report
A production of the Texas Arts and Crafts Educational Foundation, Inc.
4000 Riverside Drive E, Kerrville, TX 78028
(830) 896-5711 Phone * (830) 896-5569 Fax
www.theartoftexas.com

2. August 1, 2009
Mike Huff
Wells Fargo
301 Junction Hwy.
Kerrville, TX 78028
Dear Mr. Huff,
On behalf of the Staff and Board of Directors of the Texas Arts and Crafts Educational Foundation
and the River Star Arts & Event Park, I would like to thank you for Wells Fargo’s sponsorship of the
2009 Texas Arts & Crafts Fair.
The Fair continues to be a great venue for marketing your business and we hope you are pleased
with your participation and we look forward to working with you many years to come. Be sure to
peruse the enclosed Sponsor Report for a summary of the 2009 Fair.
Plans for our 39th Fair are already underway. We continue to update and modernize the Fair while
pursuing our mission to promote Texas arts and we hope that Wells Fargo will continue to support
the Foundation and the Fair in the coming years.
It truly takes a community effort to create such a successful event and we could not do it without
community members like you. Please let us know if there is anything the Foundation can do for you
and thank you again for your support.
We look forward to working with you again in 2010.
Sincerely,
Penni Carr
Executive Director
Debbie Minns
Assistant Director
4000 Riverside Drive Kerrville, Texas 78028 830/896-5711 830/896-5569 Fax
fair@tacef.org www.theartofetexas.com
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3. Fair Overview
The 38th Texas Arts & Crafts fair was held Saturday – Monday, May 23 – 25, 2009, Memorial Day
Weekend at the River Star Arts & Event Park.
Attendance
Attendance numbers include paid attendees, volunteers, entertainers, complimentary attendees,
artists and artist’s assistants. Below is a break down of our attendees:
Adult Attendees 14,109
Child Attendees 798
Volunteers 200
Entertainers 40
Exhibitors 400
Student Exhibitors 50
Total Attendees 15,597
Attendees Survey Results:
1. 88% of attendees rated the Fair a 4 or higher on a scale of 1 – 5.
2. 99% of attendees said they will return next year.
Where the Attendees Came From:
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4. Activities
During the 4 days of the Fair there is a great deal of activity. Below is a list of the activities and
events that took place at the 2009 Texas Arts & Crafts Fairs
Kick Off Event: Wine & Beer Tasting World Record Exhibit
Texas Star Talent Contest Culinary Arts
Music and Entertainment on 2 stages Art Demonstrations
Children’s Only Art Gallery Steamroller Art Demo
Scholarship Awards Ceremony Commemorative Poster
Children’s Art Projects Raffle for Original Poster Artwork
200 Fine Arts & Crafts Exhibitors Rock Climbing Wall
50 Student Artists from 8 Texas Universities 10 Food Concessionaires
Thrivent & Habitat for Humanity Mobile Tour
Foundation Information
MISSION
The purpose of the Texas Arts and Crafts Educational Foundation, Inc., a non-profit 501(c)3
organization, is to promote appreciation of fine arts and craft skills and create educational
opportunities in the visual and creative arts in the State of Texas.
FAIR VISION STATEMENT
The Official Texas State Arts & Crafts Fair is known as the premier arts and crafts event,
showcasing the best juried original works for exhibit and sale by Texas Artisans. The Fair offers
educational opportunities in a safe, friendly, family environment.
TACEF operates as a 501(c)3 non-profit organization. TACEF was incorporated in 1972 and has
produced 38 Texas State Arts & Crafts Fairs.
BOARD OF DIRECTORS
President: Peter W. Lewis, Peter W. Lewis Architect & Associates
Vice President: Rhonda Taylor, Farmers Insurance
Board Members:
Angela Bailey, Spies, Kneese & Bailey
Jarrod Hamil, Kerr County Abstract
Mark Haufler, Wells Fargo
Mary (Kay) Mosty Hayes
Mike Kasberg, Musician
Jeana Lehmann Krause, KBAR Ranch Company
Mike Lowe, JM Lowe & Company
Joy Thomas, Real Estate by Design
STAFF:
Penni Carr, Executive Director
Debbie Minns, Assistant Director
Malcolm Marcy, Grounds & Maintenance
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5. Marketing & Advertising
The State of Texas has recognized our Fair as the Official Texas State Arts & Crafts Fair, so our
marketing is designed to advertise to the entire state of Texas.
Our marketing products showcase a fun family oriented weekend, a weekend in Kerrville filled with
music, art related educational activities, art demonstrations, food, fine arts & crafts to potential
attendees. We market to potential attendees in the following manner:
Brochures
125,000 full color, 2 sided, 4 paneled brochures: 8000 distributed directly by our artists for their
mailing lists, 7500 distributed by the Kerrville CVB with information on visiting Kerrville to all
inquiries about Kerrville, 8000 distributed by our office, 5000 distributed to Texas Travel Centers,
5000 distributed to regional hotels and motels and 80,000 inserted in regional newspapers.
Additional brochures are distributed by local business.
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6. Newspaper Inserts/Fair Brochures
80,218 Fair Programs were inserted in regional area newspapers:
Bandera Bulletin 4500
Boerne Star & Hill country Recorder 8200
Blanco County News 2800
Johnson City 1800
Kerrville Daily Times 13000
West Kerr Current 2000
Hill Country Community Journal 3200
Marble Falls, Burnet, Llano, Kingsland 14000
Fredericksburg Standard 9800
Boerne, Fair Oaks, Dominion, Leon Springs 12750
Bulverde, Spring Branch & Comal Co. 5773
Schertz 8345
Total Newspaper Inserts 80,218
Emails
Regular emails to the TACEF database highlighting different areas of the Fair.
11,769 Emails sent to San Antonio Express subscribers.
Street Banners
Banners displayed in two locations in Kerrville for 4 weeks each prior to the Fair.
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7. Press Releases
Press Releases were sent once a week for 12 weeks prior to the Fair to 735 printed publications in
Texas including newspapers, emphasizing different features of the Fair as well as featured artists.
A generic press release was also sent to all exhibitors for release in their area newspapers.
PSA Schedule for 2009 Fair
Dates Subject
March 2, 2009 Commemorative Poster
March 9, 2009 Culinary Arts
March 16, 2009 Emerging Texas Artist & Scholarship Program
March 23, 2009 About the Artists
March 30, 2009 Artist Spotlight – Troy Parker
April 6, 2009 Volunteers
April 13, 2009 Texas Star Talent Contest
April 20, 2009 Special Exhibit – “A Little Dab of Texas”
April 27, 2009 Children’s Activity Area
May 4, 2009 Wine & Beer Tasting
May 11, 2009 Steam Roller Exhibit
May 18, 2009 Entertainment
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8. Billboards
Four billboards advertising the Fair and spending Memorial Day in Kerrville on the northwest side of
San Antonio for 4 weeks prior to the Fair.
Billboard locations:
Radio
70 – 30 second PSAs on CD are sent to selected Texas Radio stations with gifts, tickets to the Fair
and information highlighting the Fair and the Foundation.
Guest spots on several local morning shows: The Rose Radio and The Rev FM
TV
50 – 30 second PSAs on DVD are sent to selected Texas TV stations with gifts, tickets to the Fair and
information highlighting the Fair and the Foundation.
Guest spots on HTV local tv show.
Radio & TV Verbiage:
"Come to the Texas Arts and crafts Fair and see all the new exhibits... and demonstrations... this
year... you'll see a steam roller making art prints... you'll see a world record painting made by
over twenty five thousand people... there will still be nearly two hundred of the best fine
artists in Texas... lots of fun activities for kids... entertainment... and this year you can even
try your hand at creating your own art... the Texas Arts and Crafts Fair sponsored by Wells Fargo
in Kerrville Memorial Day Weekend... it's even more fun than you remember.”
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9. Magazine Ads
1. Texas Journey: Circulation 789,097 – May Edition
2. Texas Highways: Circulation 225,000 – April & May Editions
3. Hill Country Happenings – April & May Editions
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10. Posters
100 full color 12” x 18” distributed to local businesses and sponsors.
Marketing Awards
Every year, TACEF marketing efforts have been recognized and awarded by the Texas Festivals &
Events Association. TACEF has received 58 marketing awards in the past 8 years. In 2009, a record
amount of 11 marketing awards including:
1. Best Single New Sponsorship Program 7. Best Press Media Kit
2. Best Educational Program 8. Best Media Relations
3. Best Children’s Programming 9. Best Volunteer Program
4. Best Event within an Event 10. Best Event Program
5. Best Commemorative Poster 11. Best Other Merchandise
6. Best Cover Design
Other Sponsors included:
Wells Fargo, Presenting Sponsor
James Avery Craftsman, Scholarship Underwriter
JM Lowe & Company Jeff Talarico, Financial Advisor
Kerrville Convention & Visitors Bureau Kerr County Abstract
Ken Stoepel Ford Inn of the Hills
KVHC TV Bank of the Hills
Mini Mart & Dumpster Dumpers City of Kerrville
Farmers Insurance – Rhonda Taylor Moores
Taylor Properties – Billy Taylor Kerrville Daily Times
YO Ranch Resort Hotel & Conference Center Gazelle Studios
Farm Bureau River’s Edge Gallery
HEB Hill Country Happenings
Coleman Distributing RGB Resources
Peterson Regional Medical Center Genesis Gynecology
Schreiner University Crickets
Peter Lewis Architect & Associates Hill Country State Bank
Ben E. Keith Beers Union State Bank
Creations Fore Properties
Davis Bonding Hill Country Septic Services
Guadalupe Signs McDonald & Associate
Plant Haus 2
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11. Fair Programs
Programs are distributed at the information booth, the Fair office and both entrance gates of the
fair to all attendees.
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12. Volunteer T-shirt
Front: Back:
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