How does the Tobacco Industry work to addict youth to their deadly products? This presentation will give some insight into the marketing strategies of this evil industry. It will also touch upon the reasons why it is so difficult for people to quit using tobacco industry products.
4. What is Tobacco?
It’s a plant
How can it be used?
Commercially - cigarettes, chew, dip,
cigars, snus, pipe, hookahs
Traditionally – cultural ceremonies and
offerings
8. What’s in a cigarette?
Smoking a cigarette
exposes you to over
4,500 chemicals
69 of those
chemicals are
known to cause
Cancer
Nicotine is the most
addictive drug in the
world!
16. Why do people start smoking?
My mom smokes
I thought it would be cool
My brother gave me one
Because people do it at school
I was curious
I wanted to look older
Everyone else does
Someone handed one to me
23. Big Tobacco Targets YOUTH!
• Tobacco Companies need new customers, the same way
that any other company would in order to survive. But
most companies don’t sell death.
• They’ll tell you they don’t target kids and teens. That’s
just wrong, they’ll say. But they do it anyway. They
have to.
• How could they not, since 90% of people who smoke
start before the age of 19? It would be business suicide.
We know that tobacco executives aren’t up for dying
early, since they don’t smoke.
• The only way to not fall prey to Big Tobacco is to know
what it’s all about.
27. The Master Settlement 1994
46 states sued the 4 largest US tobacco
companies to recover health care costs
On April 14th, 1994, 7 Tobacco Executives
testified in court that they did not believe
nicotine to be addictive
Big Tobacco lost and agreed to pay $206
billion over 25 years
28. Why Lie????
Because to admit
smoking was
hazardous would
have resulted in a
catastrophic drop in
tobacco sales!!!
“Nicotine is addictive. We are then in the business
of selling nicotine, an addictive drug.”
- Brown & Williamson, 1963.
29. Quotes from Tobacco Company Executives,
Presidents, and Executive Directors
"Realistically, if our Company is to survive and prosper, over the long term,
we must get our share of the youth market. In my opinion, this will require
new brands tailored to the youth market."
In response to the question "Do you smoke?" a
tobacco executive replied "Are you kidding?" he
responded,
"We reserve that right (smoking) for the poor,
the young, the black and the stupid."
"We did not look at the underage market even
though I am holding a document in my hand
that says we did."
"Cherry Skoal is for somebody who likes the
taste of candy, if you know what I'm saying..."
30. NIKE made almost $500 million selling their
products in 2003. That’s a lot of money.
$$
Tobacco companies SPENT 26 times that
($12.7 billion) ADVERTISING their product.
$$ $$
$$$$ $$
$$$$
$$
$$ $$
$$
$$$$
$$
$$
$$
$$
$$$$
$$$$
$$
$$
$$
39. New Tobacco Products
“If you are really and truly not going to sell to children,
you are going to be out of business in 30 years.”
CEO of Brook Group ltd.
43. Quick Fact…
Lung Cancer is the leading
cause of cancer deaths in men and
women
1 in 2 smokers will DIE
from smoking related diseases
44. Effects of Smoking
Short Term
Increased Anxiety/
Blood Pressure
Addiction
Get sick easier
Cough a lot
Bad Breath
Yellow Teeth
Smell of Smoke
Long Term
DEATH!
Receding Gums
Infertility
Asthma
Blindness
Cancer
AND MORE!!!!
45. More Risks…
Cancer (Lung,
Mouth, Throat, and
more!)
Respiratory Disease
Cardiovascular
Disease (Heart
Attack, Stroke)
Erectile Dysfunction
49. Addiction . . .what is it?
Vs.
Physical Addiction Behavioural Addiction
*like Heroin* *like nail-biting*
50. Physical Addiction
What does smoking do to youWhat does smoking do to you
physically?physically?
How does it make you feel?How does it make you feel?
What happens when a smokerWhat happens when a smoker
doesn’t smoke?doesn’t smoke?
51. Behavioural Addiction
When do people smoke?When do people smoke?
How many puffs does a pack a dayHow many puffs does a pack a day
smoker take in a year? What’s the cost?smoker take in a year? What’s the cost?
20 cigarettes X 15 puffs each X 365 days20 cigarettes X 15 puffs each X 365 days
=over 100,000 puffs=over 100,000 puffs
$10 pack X $365 = $3,650 a year$10 pack X $365 = $3,650 a year
53. Health Benefits from Quitting
Within two weeks
coughing improves
and breathing is
easier
Within 2 months-
risk of Heart
attack and Stroke
drops by half
54. Know yourselfKnow yourself
Know your counterpartKnow your counterpart
Fight a hundred battlesFight a hundred battles
Win a hundred battles.Win a hundred battles.
- Sun Tzu,
The Art of War
Hinweis der Redaktion
Smoking in films is said to account for around 52% of why youth try smoking to start out. It makes sense since a majority of films that are intended for youth audiences are watching the actors that they look up to or associate the character’s lifestyle with someone they aspire to be will look positively on smoking. In one film a youth could be exposed to someone smoking countless numbers of times, each time reinforcing the association between smoking and being famous. Smoking in films makes it seems normal to youth and often fails to show the reality of the addiction or negative health consequences. Even if a youth doesn’t start smoking immediately after seeing a movie, or even really being aware that tobacco companies probably paid for product placement or were lucky enough for the director to use smoking in their film, the child takes a way a positive outlook on smoking and are more likely to try smoking in the future. Actors and actresses have an undeniable influence over everyone. Even better is that the action of smoking is on film so that it can be viewed thousands of times in theatres and once we bring it home to rent or buy. Portrayals of smoking in movies promote the same themes as other tobacco advertising: rebellion, independence, sexiness, wealth, power and celebration.
Tobacco companies want you to smoke – a smoker is worth about $40,000 to a tobacco company over his/her lifetime. Problem: smokers quit, get sick and die, therefore they need to replace them Spend millions to make you believe their lies Long-time smokers need reassurance and new smokers need to be encouraged to start Big Tobacco targets youth because if you don’t smoke before you’re 18-21 its not likely that you’ll start Advertising is essentially myth-making Point is to not give info on product but to establish an image for a product They do this by linking a product with a quality or attribute ex. KOOL – being cool and popular How are the following ads geared to kids?
Do you think that most Doctors would actually say “Luckies” cigarettes would be protection for your throat against coughs? Using Doctors and Nurses as spokes-people for cigarettes is a scary thing because it makes the public falsely believe that cigarettes are safe. The ad on the right says, “For 30 days test “Camels” in your “T-Zone” (T for throat and T for taste). What do you think “Camels” would do to your throat and taste?
Using cartoons was one of BIG TOBACCO’s clever strategies used to trick kids into using their products! Tobacco companies often used images that would appeal to kids (such as Santa Claus) to attract them to purchase their cigarettes and get them addicted young. Although it is now illegal for tobacco companies to use cartoons to advertise to kids, and it is also illegal for them to lie about the safety of their products, they still target young people in their ads and products.
Spit tobacco comes in two main forms; chew tobacco (like plug and twist) is in a leafy form that is rolled into a wad and chewed and snuff which is finely ground, moist tobacco, which is usually placed in the bottom lip and gum. Even though these products don’t produce second hand smoke, they are still VERY poisonous. They contain over 3000 chemicals, at least 28 of which are known to cause cancer. Nicotine in spit tobacco is 3-4 times as great as that in cigarettes; this means, an average size wad of chewing tobacco held in a person’s mouth for thirty minutes is equal to smoking three cigarettes. Although you may not be filling your lungs with smoke, you are causing serious harm to other parts of your body. There is no safe level of use of chew, it can lead to a variety of health related illnesses such as addiction, oral cancer, gum disease, heart disease, stroke, and death. Ads for chew suggest that if you aren’t harming other people then you can’t be harming yourself, right? Wrong. Gruen VonBehrens was 13 when he tried spit tobacco (dip) on a camping trip with friends. Unfortunately, it wasn’t a one-time deal. Gruen ended up with a powerful addiction that changed his life forever. Just four years later, at the age of 17, he was diagnosed with oral cancer. To fight it, he’s been forced to endure 35 painful surgeries, including one radical surgery that removed half of his neck muscles and much of his tongue.
It’s no mistake that the tobacco industry packages their products to resemble candy, gum or other harmless products. Besides the fact that this marketing trick is intended to fool youth into thinking that their products are “normal” it can also give youth the idea that they are “safe” when they are NOT! Tobacco products disguised as candy can also mislead adults who may see their child or student with a tobacco product. It is important for EVERYONE to be able to recognize these harmful and addictive products.
New tobacco products are popping up in different shapes and forms that were never associated with tobacco before, mimicking tea bags, breath-strips, mints, and toothpicks. They're flavored, so they appeal to people not used to tobacco. They're discreet, because of their mint tin-like packaging. They're addictive, having just as much nicotine as cigarettes. It's easy to see how the flavoring, packaging, and marketing of these new products would appeal more to youth, especially those who have never consumed tobacco before.
E cigarettes are electronic cigarettes. At first e-cigarettes were marketed heavily as a quit aid or healthier alternative. However these products have not been considered “safe” by Health Canada and they do emit a vapour (smoke) which has some of the same toxins as cigarettes. The tobacco industries are now purchasing e-cigarette companies and these products are now being advertised in many of the same ways as tobacco products. Since they do not fall under “no smoking” policies, people can “legally” use them indoors, in cars, and other places where there are “no smoking” rules. The problem with this is that kids would not be able to tell the difference between someone smoking a real cigarette and someone smoking an e-cigarette and that could influence them. These products also appeal to youth because they come in a variety of flavours and also utilize new technology that youth would like.