Ny scbwi low cost marketing

S
If You Build It, They Will
Come:
Launch Your Book With Low-Cost Community
Building and Online Marketing Initiatives

Meet Kellie
Kellie Celia: Marketing Communications Manager, Publishing
Walden Media/Walden Pond Press

Relationships
Buzz Building
Book Launch
Campaign
Timeline

What This
Means
Core &
Peripheral
Your
Audience
Audience
Core
PB-MG:
Gatekeepers
YA: Teens; Teen
Librarians; Adult
Crossover
Peripher
al
Interest in Topic
Know Your Audience

Reader in Target
Audience
Impressions
• Social Media
• Reviews
• Bookstore/Library
• Amazon
Personal
Recommendations/Word
of Mouth
How Readers Find
New Authors

“We got [The Hunger Games] into the hands of the right
people…you’re leveraging one thing to build the next.”
- Tracy van Straaten, Scholastic publicist

Defining “Influencer”:
“A person who has a greater than average
reach or impact through word of mouth in a
relevant marketplace.”
Source: Word of Mouth Marketing Association

Build a Community:
Connect via Author
Platforms
S Online Platforms
S Twitter
S Facebook Page
S Goodreads
S Pinterest
S Tumblr and/or Blog
S Google+
S LinkedIn
S YouTube Account

Build a Community:
Find Online Influencers
S Online Influencers:
S Bloggers: Blogrolls, Technorati, Kidlitosphere Central, Book
Blogger Awards (more options in resource section)
S Teachers and Librarians: Nerdy Book Club, Kidlitosphere Central,
Twitter Lists, School Library Journal blogrolls
S Teens: Tumblr, Forever YA, Teen bloggers, YA Bloggers
S Booksellers: ABA and Member Sites, Twitter, Facebook
S Other Writers: Verla Kay Blue Boards, Kindle Boards, Online
Writer Communities, Debut Author Groups, Communal Author
Blogs

Source: Technorati's 2013 Digital Influence Report
A Few Statistics
S 86% of Online Influencers Blog
S Other Blogs Are Most Influential When Choosing Their Own Content
S Online Services Most Likely to Influence a Purchase:
S Retail Sites – 56%
S Brand Sites – 34%
S Blogs – 31.1%
S Online Services Shared From the Most:
S #1 Facebook – 57%
S #2 YouTube – 40%
S #3 Blogs – 26%

URL: http://technorati.com/blogs/directory/

URL: http://technorati.com/blogs/directory/entertainment/books/

URL: http://www.kidlitosphere.org/bloggers/

URL: http://nerdybookclub.wordpress.com/

Build a Community:
Your Audience Offline
S Where to Go
S Conferences – Regional Examples: MSLA; MRA
S Local Kidlit Events/Meet-ups/Book-Clubs
S Local Booksellers/School Librarians/PTA Members
S Peripheral Audience: Non-profits/Signing Locations

Build Your Community:
How to Connect
S Promote Others
S Contribute to the Conversation
S Online: Provide Meaningful Content
S Offline: Network (Informational Interviews)

Get People to Read Your
Book…

Buzz Building Begins
• Approaching/Pitching
InfluencersSeed Your
Book
• Possible PartnershipsConsider Your
Peripheral
Audience

Add Early/Inexpensive
Promotions
S Early/Inexpensive Promotions
S Goodreads Giveaway
S Teaser Excerpts
S Cover/Artwork Reveals
S Pinterest Boards
S Skype/Speaker Lists

And Don’t Forget…
S Track Mentions of You & Your Book
S Twitter Keywords
(Through Hootsuite/Tweetdeck)
S Google Alerts
S Google Blog and News Searches

Plan Your Book Launch:
Online
S Harness the Power of Social Media
S Twitter Promotions: Tweetstakes (can also be done in a similar
fashion on Tumblr and Pinterest); Twitter Chats
S Goodreads: Giveaway, Book Lists, Book Clubs, Q&A, Events
S Facebook: Promoted Posts, Ads, Sweepstakes, Events
S YouTube/SchoolTube/Animoto: Book Trailer Contests
S Harness the Power of Blogs
S Blog Hops using Rafflecopter
S Blog Tours
S Other Blog Events
S Harness the Power of Local and Online Press

Online
S Harness the Power of Local and Online
Press
S PW Children’s Bookshelf/Shelf Awareness
S Local Associated Press Bureau
S Blog Talk Radio
S Pitchrate/HARO
S Radio Guest List
S Press Releases

Offline
S Skype Visits: Schools/Libraries
S Book Launch Event
S Local School Visits
S Consider the Peripheral Audience

S
Helpful Tools
Twitter
Facebook
Blog
Online Publicity
Bookseller & Speaker Lists
For the Self E-Publisher
Other Social Networks
Helpful Articles

Tools mentioned here are free of charge
(unless otherwise noted) and are hyperlinked
to their respective websites.

Twitter Tools
S Twitter Management Tools: Helpful for tracking conversations,
keywords, etc. about you and your book:
S Hootsuite
S Tweetdeck
S Twitter Hashtags About Children’s Books & Writing (LoreenLeedy’s
Blog)
S A Writer’s Guide to Twitter (by Debbie Ohi): Best Practices Guide
S Twitter chats: A list of all Twitter chats on all topics – kid book related:
S #mglitchat– Thurs. 9pm ET
S #kidlitchat – Tues. 9pm ET
S #yalitchat – Weds. 9pm ET

Facebook Tools
S Facebook Ads: The tools to creating an affordable FB ad campaign
S Always base your payment on click-throughs, not impressions
S Target with keywords, rather than broad categories
S Involver: Get two free Facebook apps for your author page
S Creating Your Own Facebook Sweepstakes/Contests:
S Scribd: Good for uploading PDF excerpts/artwork
S Shortstack: Good for sweepstakes – they have templates so you don’t
need a designer
S Woobox: To upload an excerpt, pull SCRIBD file and use the “create a
custom tab” option on Woobox to upload it. Woobox can also help you
upload sweepstakes announcements and more.
S For a fee:
S Northsocial
S Wildfire

Blog Tools
S Technorati’s 2013 Digital Influence Report: Stats on the State of Blogging
S If You Blog:
S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every few weeks
to do a book-related giveaway around a certain theme. Without much promotion,
including your blog in a hop leads to dozens of blog hits and much visibility for your
giveaway.
S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by liking your
Facebook page, tweeting about the giveaway on Twitter, etc.
S Around the World ARC Tours: Submit your book through this free service and each
blogger passes it on to another after she finishes it.
S Google Reader (only until July); Feedly: Makes it easy to read all the blogs you follow.
S Debut Author Groups:
S The Fourteenery
S Class of 2K14

Blog Tools
S Find Kidlit/Yalit Blogs:
S Kidlitosphere Central
S Technorati: Search for blogs by specific topic
S Goodreads Independent Book Blogger Awards
S Walden Pond Press Twitter Lists
S Nerdy Book Club
S Listing of MG/YA Review Blogs on The Reading Tub
S Romance Times Network: Good resource if you have YA book with
romance elements
S TeenReads.com: Great spot for YA reviews
S Free Book Friday Teens : Site hosts YA book giveaways every Friday
S Book Blogger Appreciation Week
S Book Blogger Directory

Blog Tools
S Blog Carnival List
S Communal Author Blogs
S Project Middle Grade Mayhem
S From the Mixed-Up Files of Middle Grade Authors
S The Enchanted Inkpot
S Blog Tour Examples
S The Fellowship for Alien Detection Blog Tour
S Cinder Blog Tour
S Poison Blog Tour
S Ten Blog Tour

Online Publicity Tools
S Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows.
S Local Associated Press Bureau
S Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for
sources.
S Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interview
S Examiner.com: There are local Examiners in every major metropolitan area who review books and
cover a myriad of other topics.
S Meetup.com: Find local groups meeting about books and/or topics that pertain to your book.
S Best Book Publicists on Twitter: From GalleyCat
S Publisher’s Weekly: Sign up for PW Children’s Bookshelf
S Shelf Awareness: Check out their “Picture of the Day” section

Online Publicity Tools (cont.)
S 50 Free Press Release Submission Websites
S Great Kidlit Book Publicists:
S Media Masters Publicity
S Kidsbuzz
S Greg Pincus (has more of a social media focus)
S Deb Shapiro
S Helpful Publicity Focused Blogs:
S Publicity Hound
S Novel Publicity
S Jane Friedman

Booksellers and Speaker Lists
S American Booksellers Association Member Directory
S New England Children’s Bookseller’s Association
Interactive Author Touring Map
S Skype and Speaker Lists to Join
S Skype an Author Network
S Authors Who Skype With Book Clubs for Free
S SCBWI Speaker’s Directory
S Children’s Book Guild Speaker’s Directory
S Author School Visits By State Blog

For E-Pub Books
S Kindle Boards – Writer’s Café
S eReader Daily News
S Ereader News Today
S Kindle Daily Deals
S Ganxy – E-book Giveaways
S Articles:
S The Rise of E-Reading – Pew Internet Libraries
S Blogs:
S A Writer’s Guide to Publishing

Other Social Networks:
S Informational Networks:
S Reddit
S Quora
S StumbleUpon
S Skype:
S Skype an Author Network
S Authors who Skype for Free with Classes and Book Clubs
S Visual Networks:
S Tumblr
S Pinterest
S YouTube
S Instagram

Other Social Networks (cont.)
S Writer Communities:
S Verla Kay Blue Boards: Engage with other members in the writer community.
S Wattpad: Post excerpts of your work and build readership.
S Figment: Post excerpts of your work and build readership - this is a particularly
good network for YA authors
S Scribd: Post excerpts of your work
S Reader Communities:
S Goodreads
S Run a Goodreads Giveaway with Maximal Results - Novel Publicity
S Young Adult Book Club on Goodreads
S Shelfari
S LibraryThing
S Children’s Book Wiki – Children’s Book Discovery Wiki

Helpful Articles
S The Making of a Blockbuster: The behind the scenes story of the readers and
booksellers who launched The Hunger Games franchise (Salon.com)
S How Do Books Get Discovered? A Guide for Publishers and Authors Who Want
Their Books to Find an Audience (Goodreads.com)
S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion (Shelf Talker
– Publisher’s Weekly Blog)
S Connecting with Young Readers Through Social Media (Women On Writing) – A
MUST READ article for YA writers
S Publisher Simon & Schuster says Authors Should Blog and Social Network (The
Creative Penn)
S The Children’s Digital Market: Still Uncharted Territory (Publisher’s Weekly)
S Consumer Shifts for Children’s Books (Publisher’s Weekly)

S
Find Kellie and WPP:
LinkedIn:LinkedIn: http://www.linkedin.com/in/kelliecelia
(If you enjoyed this presentation, please endorse me!)
Facebook: www.facebook.com/waldenpondpress1
www.facebook.com/kellieocelia
Twitter: @WaldenPondPress
@Kellie_Celia
Goodreads: Walden Pond Press
Pinterest: Walden Pond Press
Blog: www.waldenpondpress.blogspot.com
Find Slides on Slideshare

Ny scbwi low cost marketing

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (18)

Ähnlich wie Ny scbwi low cost marketing

Ähnlich wie Ny scbwi low cost marketing (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Ny scbwi low cost marketing