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Twitter basics for slideshare
- 1. basics The evolution of tools for business owners Dr. Kella Price, SPHR, CPLP @kellaprice drkellabprice@gmail.com
- 2. Source: "The Who, Why, and How of Twitter" by BuySellAds.com
- 4. #TWITTER101 During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #ABWA
- 5. How do I get started? • Set up your account – recognizable name • @kellaprice • @LnDDave @HRBlogger • Brand yourself – 1 line “bio” – Website address Keep your name – Actual location consistent/recognizable – Use a picture • Customize background
- 7. Twitter networking intro (name,role,company,favorite drink) © SAP 2009 /
- 8. What should I tweet? • Images • Valuable resources • Videos • News • Blog Post Updates – • Responses Twitterfeed • Announcements (twitterfeed.com) • Ask Questions Video on how to use Twitterfeed: • Interesting Comments, http://bit.ly/ISycSC inspirational thoughts
- 9. What should I tweet? • Images • Valuable • Videos resources • Blog Post Updates • News – Twitterfeed • Responses (twitterfeed.com) • Announcements • Interesting • Ask Questions Comments, inspirational thoughts
- 10. Link Shortener
- 12. Creating a Tweet in 140 characters… or 3: Remove unnecessary less words where Step 2: Add1: shorten link Step hashtags that do 5: 4: vowels possible, of, the) and words (a, change “to” to “2” not impact meaning http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after As the economy falters in mid 2011and periods. raises, 2Q 2001 amid market confidence relatd 2pay U.S. employee confidence commas U.S. employee volatility and mixed labor reports, to pay employee related U.S. raises, job job security&job markt raises, confidence relatd 2pay fell confidence related to pay raises, job security andlevels Economy falters markt fell the 2levels of 2008-09. job security&job in mid- security&job market fell to job market fell to levels last 2011:U.S. 2008-09. #economy 2levels during the height of 2008-09, according to 2Qof seen of employee http://bit.ly/nvoZN6 confidence the 2008-09 recession, according to pay raises, job related to the second- #HR http://bit.ly/nvoZN6 http://bit.ly/nvoZN6 2011.#SHRM quarter 2011 Glassdoor Employment Confidence security and job market fell to Survey. Now the tweet is exactly 140 levels last seen during height of http://www.shrm.org/hrdisciplines/compensation/Articl characters! 2008-09 recession, according to es/Pages/Confidence.aspx second-quarter 2011 Glassdoor Employment Confidence Survey.
- 13. Followers… • Send invites to your email or contact list • Find them on Twitter • Think potential employers • Colleagues, other students • Interesting people • Use hashtags (#ABWA , #Lancaster #Palmdale)
- 14. Interacting with your followers… • Sphere of influence • Tweet • Retweet (RT) • Replies (@kellaprice) • Hashtag (#twitter101) • Direct message
- 17. Find your followers… • Sphere of influence • Tweet • Retweet (RT) • Replies (@kellaprice) • Hashtag (#twitter101) • Direct message
- 18. BUILD YOUR BRAND by building a PERSONAL CONNECTION Tweet me! @kellaprice #ASTD2012 #TU222
- 19. Who manages it? • Media/PR, Consumer Relations • Can be managed by multiple users using tool like Hootsuite
- 20. What are you saying on Twitter? © SAP 2009 / Page 20
- 21. Use synchronous posting tool • Ping.fm, Hootsuite, Tweetdeck • Link accounts to facilitate updates • Microblogging increases visibiilty – Include links, video snippets • Keep pages active and change them often
- 22. Ping.fm
- 23. Tweetdeck
- 24. Hootsuite
- 25. Twitter Chats Learn how to make a • http://bit.ly/ChatSched Chat transcript: http://bit.ly/Js2r4G
- 26. Tweetchat • Tweetchat • TweetDeck • HootSuite • TweetReports
- 27. Lists • Facilitates communicating targeted messages • Filter method
- 28. Paper.li
- 29. The Most Complete Twitter Application List Available http://bit.ly/JbSvLS
- 30. What is your favorite Twitter tool and why?
- 31. Twitter Crowdsourcing! What is your most valuable learning? © SAP 2009 / Page 31
- 32. Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com @kellaprice drkellabprice@gmail.com 252.622.8119 Price Consulting Group
Hinweis der Redaktion
- "The Who, Why, and How of Twitter" by BuySellAds.comRead more: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx#ixzz1twMHVfxa
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
- BIT.LYTINYURL.COMOWL.LY
- Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
- Building relationships with potential clientsCreating personal connections with existing clientsStaying informedhttp://twitter.com/#!/astdOC (@astdOC)
- Analytics with PRO version $5.99/mo
- Tweetchat is user-friendly and has some nice features. Using this tool is as easy as signing into Twitter, and searching a hashtag, which will direct you to a “TweetChat room”. Once you are in the Tweetchat for your hashtag, it eliminates the need to remember to add the hashtag, as it does it automatically for you. Additionally, the Twitter stream will auto-update using the timing you specify by clicking the “refresh speed” button. Using the “User Control” button, you can also feature particular users (like the presenter Tweets)and participants that you like (think experts) and block users (i.e. if the hashtag is being used by someone whose comments have no relationship to your topic). This button also allows you to block re-tweets to eliminate repetitive content. Finally, there is a pause button to suspend the refresh of the page if you are discussing a particular tweet with the audience.
- Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like:Read HR and Training News top stories via @mwbuckingham@seqrpay@shelrm@astdatl_corpsig@Ginaschreckhttp://t.co/1WaW8qb#training#HRThe process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.