Twitter Presentation for Beginners

1. Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo Twitter 101Social media By: Khaled el ahmadTwitter: @Shusmo

2. Traditional Media Newspapers Television Film Radio

3. Traditional Media Company Content WAS king

4. Social Media

5. Social Media Revolution Company

6. User Generated Content (UGC) User-generated content (UGC), refers to various kinds of media content, publicly available, that are produced by end-users.

7. Social Media Revolution Company

8. Social Media So Content is no LONGER king

9. Social Media NOWADAYS Online relationship is king?

10. Don’t………

11. Social Media Engage! own! Influence!

12. Social media influences people 91% say consumer reviews are the #1 aid to buying decisions- JC Williams Group 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions- Jupiter Research 1 word-of-mouth conversation has impact of 200 TV ads– BuzzAgent * Slide courtesy of Digital Influence Group

13. Social media People are using it Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day

15. Create buzz for events & campaigns

16. Increase brand exposure

17. Identify and recruit influencers to spread your message

18. Find new opportunities and customers

19. Support your products and services

20. Improve your search engine visibility

21. Gain competitive intelligence

22. Get your message out fast

23. Retain clients by establishing a personal relationship

25. Brand affinity

26. Commenter authority/influence

27. Time spent

28. Favourites / Friends / Fans

29. Viral forwards

31. volume of reviews and comments

33. New business

34. Customer satisfaction and loyalty

36. Training

37. Creating content

38. Integrating tools

39. Distributing content

40. Relationship management

42. What is Twitter?

43. Ten reasons to use for business Branding Hiring people Traffic Networking Notify customers | job seekers Latest news Find prospects Get feedback Make friends with peers Track your competitors SEO – your @name – inbound links – Google Mobile – everywhere

44. 5 Stages of Twitter Acceptance Denial

45. 5 Stages of Twitter Acceptance Presence

46. 5 Stages of Twitter Acceptance Copy/Paste

47. 5 Stages of Twitter Acceptance Conversing

48. 5 Stages of Twitter Acceptance Addiction

49. Twitter Sign up

50. Twitter Sign up

51. Finding people on Twitter

52. Inviting friends to Twitter

53. Twitter Sign up

54. Twitter Sign up

55. Updating Twitter Profile

56. Updating Twitter Profile

57. Updating Twitter profile

58. Finding Twitter Followers

59. Tweet TweetA message of 140 characters or less

60. Mention ( @ ) @ username + messageThis mention tweet will be visible for both followers

61. Re-Tweet ( RT ) RT @Username + MessageRepeating someone else’s Tweet to amplify it’s effect OR simply use Retweet button

62. Hashtag ( # ) #Topichelps you filter All discussion relevant to a specific event or a topic

63. Hashtag ( # ) - hashtag a city or a country #Amman #JO- hashtag an event or a conference #Ammantt #sobcon- hashtag a public debate or relevant conversation #reformjo #mish3aib- hashtag a specific topic to gain global exposure #Sales #hr

64. Direct Message ( DM ) D username + messagesend someone a private message (both have to follow each other)

65. Following Are people you follow on twitterPeople you read their tweets Followers Are people who follow you twitterPeople who read your tweets

66. Twitter Search You can search for keywords or people via search box You can also save your searches to run again later

67. Twitter Lists Organize your contacts into lists to make it easier to follow a lot of people

68. Follow Friday ( #FF ) #FF @Username + brief introintroduce your following to you followers

69. URL Shortner Turn long URL into a short linkbit.ly or qsr.li

70. Twitter Etiquette Tweet and Re-Tweet

71. Twitter Etiquette Don’t spam!

72. Twitter Custom brand your twitter

73. Twitter How to find follower? Follow family and friends Invite email contacts Find a popular tweep in your area and follow their followers Search by keywords (sector, city, ..) Search specific lists Search hashtags Register at grader, wefollow, klout and such. Spread the word about your twitter handle Follow Friday (#FF) If you create good valuable content they will follow

74. Twitter 3rd party apps

75. How do people use Twitter ? Share updates on their lives

76. How do people use Twitter ? Start conversations

77. How do people use Twitter ? Selling, Marketing, Advertising

78. How do people use Twitter ? Find answers and advice

79. How do people use Twitter ? Promote themselves

81. Positive Quotes (tends to get RTed a lot).

82. Sector Valuable Information.

83. Brand/Personal Content (No more than %20 of overall Content)~ Help Others, Add Value, Stay Positive. ~

85. DO use Twitter search engines for keyword searches around brands, products and topic of interest.

86. DO follow Tweeps with similar interests to establish a brand presence within conversation

87. DO use Twitter to start a conversation

88. DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence.

89. DO ask questions and get feedback from your followers

91. Be transparent in your reason d’Tweet (Let your followers know your about – Customer Service, Product Discounts, etc):

92. Respect other Tweeps ( Know when to participate and when to listen)

93. Think before you Direct Message ( Will your DM be seen as helpful or intrusive?)

94. Make sure your message directly relates to those you are reaching out to

95. Provide value to your followers ( Whether it’s free product or valuable advice, something that gives you credibility and reiterates that value you see in your followers.

97. DON’T use Twitter to tell your everyday tasks, Make sure your Tweets are resourceful, entertaining and/or valuable to your followers.

98. DON’T be boring.

100. Case Study - Jordan

101. Thank you for the Follow @Shusmo me@shusmo.me Download: http://slideshare.net/kelahmad