1. Khaled El Ahmad
Social Media Consultant / Trainer
Twitter.com/Shusmo
Facebook.com/Shusmo
Facebook.com/SMTips
Linkedin.com/in/Shusmo
Blog: shusmo.me
Email: me@shusmo.me
35. Conversational Calendar
Digital Media Plan
Ask your community - take polls and share results
Use 80/20 rule, 20% would be brand indirect related content
43. Twitter has over 445M users
The Average user has 115
Majority of Tweets are 40 characters long
Twitter
150M Tweets per day
652,333 Estimated Active Tweeps in Arab region as of November 2011
50. Hashtag (#)
#Topic
Helps you filter all discussion relevant to a specific event or topic
51. - Hashtag a City or a country
#Amman #JO
- Hashtag an Event or a conference
#Ammantt #sobcon
- Hashtag a Public Debate or relevant conversation
#reformjo #mish3aib
- Hashtag a Specific Topic to gain global exposure
#Sales #hr
55. Spread the word about your Twitter Handle
Search by Keywords (City, Sector, topic..)
How to find New Followers
Search specific list Search certain hashtags
Follow Friday (#FF)
Invite Email Contacts
Follow Family & Friends
Find popular Tweep in your area and follow their followers
56. Mind the 140-char limit
Add a personal touch
Photo or Video Tweets
Informational Tweets
Twitter Content
Blog Posts
Provide answers and guidance
Ask questions and seek people’s opinion
Retweet other rich tweets
Inspiration Quotes
58. 11% of World Population has a facebook Account
50% Log on to facebook everyday
Facebook
Average user has 130 friends & spends 700 min per month
There are 36 Million Facebook users in MENA
865Mil on facebook > 750Mil Motor vehicle
59. Encourage Discussion
Unified Message
Be Creative
Be a resource for fans Create Polls
Post at Peak hours
15 Tips on Engagement
Keep it Engaging Build Community
Use Open end Questions Keep content fresh and relevant
Be Sociable
Build Community Thank your fans
Post and tag users in photos and videos
60. Facebook Timeline
• Guidelines:
- Cover Photo Copyright
- Cover Photo size: 851 pixels wide by 315 pixels high
- No Sale or Promotions
- Don’t incentivize “Like”
- No Contact information
• Messaging : Now customers can inbox Brands.
• No more Landing Page: No more Brand Abuse.
• Pin Feature: brands can pin certain post to stay on top.
• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
62. LinkedIn has 135M users
New User registered every 2 seconds
18-24 21%
25-34 36%
35-54 36%
Age 55+ 7%
LinkedIn
63. How to Build a Professional LinkedIn Profile
• Craft an informative profile headline
• Display an appropriate photo
• Show off your education
• Develop a professional summary statement
• Fill your “Specialties” section with keywords
• Update your status weekly
• Show your connectedness with LinkedIn Group badges
• Collect diverse recommendations
• Claim your unique LinkedIn URL
• Share your work
64. How to Network Professionally Online
• 100% complete = 100% more likely to get noticed
• You’re more experienced than you think
• Use your inbox
• Get personal
• Join the “in” crowd
• Lend a (virtual) hand
• Update your status #early and #often
• Question (and answer) everything
65. Linkedin Tips
• Claim your vanity URL
(http://www.linkedin.com/profile/public-profile-settings#)
• Make your blog/website links appealing.
• Search engine optimize your profile.
66. Khaled El Ahmad
Social Media Consultant / Trainer
Twitter.com/Shusmo
Facebook.com/Shusmo
Facebook.com/SMTips
Linkedin.com/in/Shusmo
Blog: shusmo.me
Email: me@shusmo.me