Social Media Presentation at Jordan University

فوائد ومساويء منصات الاعلام الاجتماعي

خالد الأحمد
خالد الأحمد مختص في استراتيجيات الاعلام الاجتماعي،
حيث تمكن من ترجمة المفاهيم الى حملات اعلام
اجتماعي ناحجة. ويدير حاليا قسم الاعلام الاجتماعي في
شركة زين للاتصالات، وكان أيضا قد أسس قسم الاعلام
الرقمي في رئاسة الوزراء حيث أدار الوجود الالكتروني
لرئيس الوزراء والحكومة ككل. يقوم الأحمد من خلال
شركته ديجي عرب بتقديم خدمات الاستشارة والتدريب
والادارة لمنظمات وشركات في القطاعين العام والخاص،
كما صنف أحد اكثر 100 شخصية عربية مؤثره على
. موقع تويتر في 2012

الاعلام الاجتماعي في العالم العربي
www.ArabSocialMediaReport.com : المصدر

تقريبا نصف الشعب
الأردني متواجد على
الفيسبوك
Source: www.ArabSocialMediaReport.com
نسبة مستخدمي الفيسبوك من التعداد السكاني

Source: www.ArabSocialMediaReport.com

تاريخ نشر المحتوى

تاريخ نشر المحتوى
Photo credit: http://bit.ly/w5PtXf

المحتوى المنتج من المستخدم

أخطاء حصلت على منصات الاعلام الاجتماعي

قصص نجاح حصلت على منصات الاعلام
الاجتماعي

المحتوى المنتج من المستخدم
مين عم بحكي عنكم؟
ومين بدور على منتجكم أو
خدمتكم؟
شو ممكن نتعلم من قصص
نجاح وفشل منافسينا؟
لنبقى على علم بكل ماهو
جديد في مجال عملنا

نشطاء الاعلام الاجتماعي

KLOUT SCORE SIGNALS
We use more than 400 signals from eight different networks to
update your Klout Score every day*.
The majority of the signals used to calculate the Klout Score are
derived from combinations of attributes, such as the ratio of
reactions you generate compared to the amount of content you
share. For example, generating 100 retweets from 10 tweets will
contribute more to your Score than generating 100 retweets
from 1,000 tweets. We also consider factors such as how selective
the people who interact with your content are. The more a person
likes and retweets in a given day, the less each of those individual
interactions contributes to another person's Score. Additionally,
we value the engagement you drive from unique individuals.
One-hundred retweets from 100 different people contribute more
to your Score than do 100 retweets from a single person.
* More than 12 billion signals measured every day

Kred is a dual score to distinguish a person's Influence
(the likelihood that someone will trust a person and act upon
their posts) and Outreach (the propensity to share other people's
content forward)

أفضل طرق النشر
Posts with photos get an average of 2.35 interactions per post,
while text-only posts get only 1.71

Posting after hours (5pm – 1am EST) can get you 11% more
interactions than those published during working hours

Posts published on Friday can get 25% more likes,
comments and shares

Posts with hashtags see an average of 60% more interactions

Posts that ask a question get 23% more engagement

محتوى تفاعلى
Post content that interest your fans and followers.
Mix your posts with Brand & General Content.
Post:
- Questions
- Fill in the blank
- Guess the number / Author
- Greetings
- Quotes
- Top 10
- Polls
- Interviews
- Articles

عدد مرات النشر
How often should you post on Social Media?
Post to Twitter at least 5 times a day.
If you can swing up to 20 posts, you might be even better off.
Post to Facebook five to 10 times per week.
Post to LinkedIn once per day (20 times per month).

Twitter
1. Denial 2. Presence 3. Copy Paste
4. Conversing 5. Addiction

LinkedIn
- Custom URL:
https://www.linkedin.com/profile/public-profile-settings
- Add Custom Anchor Text to Links
- Create a company page
https://www.linkedin.com/company/add/show
- Add Media / Links
- Review Skills & Endorsements
- Add / Update Projects
- Add / Update publications
- Publish Posts

WHY
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM

Because it is the world’s
largest professional network.

It has 277 million members
(and growing).
Photo credit: press.linkedIn.com

Your LinkedIn profile ranks
high on Google.

Recruiters use it.
Credit: Jobvite.com

TIP #1:
Complete your profile.

Go for it.

TIP #2:
Use keywords in your profile.

Add keywords to
your professional
headline.

Use keywords
in your
summary.

Mention what
tools and
software you
have
experience
with.

Mention clients
you have
worked with.

Keywords increase
your chances of
getting found.

TIP #3:
Show off key projects.

Go to your
“experience”
section and
add links to
each role.

LinkedIn will
show your
projects under
each role.

TIP #4:
Connect only with people you know or
you’ve met.

Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.

TIP #5:
Customize your message when
inviting people.

Customize this
section.

ALWAYS.

TIP #6:
Post consistently.

Share links to
industry news and
your own work,
photos, etc..

Posting regularly
keeps you on
people’s radar.

TIP #7:
Mention people.

But only do it
when it’s
appropriate.

TIP #8:
Check who’s checking your profile.

You’ll find this at the
right-hand side of your
LinkedIn feed.

Check this
section to
discover new
people to
connect with.

TIP #9:
Recommend (awesome) people.

Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.

Also, don’t be shy
about asking for
recommendations.

TIP #10:
Invite people to meet you offline.

Invite people for coffee. Ask for
informational interviews.
Network.
(Talk to people.)

Social Media Presentation at Jordan University

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Social Media Presentation at Jordan University

Ähnlich wie Social Media Presentation at Jordan University (20)

Mehr von DigiArabs

Mehr von DigiArabs (20)

Social Media Presentation at Jordan University

Hinweis der Redaktion