10 mistakes brands should avoid on Social Media #mkbeirut

1. 10Mistakes That
Companies Should
Avoid on Social Media
#MKBeirut

2. Hello!Tweet me @Shusmo

3. 1- They don't
Listen

4. Monitor Keywords:
 Brand Name
 Sector
 Competitors
Monitor Hashtags Monitor Influencers

5. 2- They forget to
Engage

6.  Engage to be engaged
 72% of People Who Complain on Twitter Expect a Response Within an Hour
(HubSpot)

7. 3- Usually forget
to be Social

8.  Go offline

9. 4- No Content Strategy

10.  Organic Reach
 Post Frequency
 Content Strategy: Brand content – Sector Content – Social Content

11. 5- Ignore Real-Time
Marketing

12.  Have a plan
 Be Ready
 Listen

13. A 15-person social media team
(copywriters, a strategist, and artists ready to react)
to any situation in 10 minutes or less.

14. Beyonce's 'Formation'
helped boost sales
33% at Red Lobster

15. 6- Automation

16. Just don’t do it

19. 7- Lack of Security

20.  Page roles
 2-step verification
 Never start a profile under a company name

21. 8- No Crisis
Management Plan

22.  Time
 Response time
 Decision makers
 Know when to take it offline

24. 9- No clear KPIs

25.  You have to measure you progress
 For each goal there has to be an indicator

26. 10- Mind your
Hashtags and
frequency of posts

27.  2 Hashtags on Twitter and Facebook
 Up to 11 on Instagram
 Facebook Post lifespan is around 3 hours
 Tweet lifespan around 20 minutes

28. CREDITS
Special thanks to all the people who made and
released these awesome resources for free:
➜Presentation template by SlidesCarnival
➜Photographs by Death to the Stock Photo
(license)

29. Thanks!
Any questions?
You can find me at:
@Shusmo
KhaledElAhmad.com