What are the ten commandments for being an activ brand (startup) in social networks?
Bastian Koch speaks about the internet as the point of living 2.0, web trends and dos and donots in social media marketing.
Berlin, 18th of March 2011
1. Social Media for Startups
The New 10 Commandments.
Bastian Koch
@bastiankbx #scb11
@keksbox ^bk
2. Social Media for Startups
Intro
Bastian Koch
@bastiankbx #scb11
@keksbox ^bk
3. Social Media for Startups
‣ > 50.000.000 User in Germany
‣ 90% use Search Engines and Katalogues
‣ 80% read Online Newspaper
‣ 60% appreciate eCommerce
‣ 50% are connected via social Networks
‣ 50% watch Films, listen to Online Radio
4. Social Media Chancen und Startups
Social Media for Risiken
‣ Clouds ‣ Local
‣ Deals ‣ Social
‣ Mobile ‣ Interactive
Bastian Koch
@bastiankbx
@keksbox ^bk
5. Social Media Chancen und Startups
Social Media for Risiken
‣ Cloud Computing (dropbox, box.net)
‣ Software as a Service (mailchimp)
‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite)
‣ Apps
Bastian Koch
@bastiankbx
@keksbox ^bk
6. Social Media Chancen und Startups
Social Media for Risiken
‣ How does it work?
‣ Discount / Affiliate
‣ Why does it work?
‣ Discount / Play instinct
Bastian Koch
@bastiankbx
@keksbox ^bk
7. Social Media Chancen und Startups
Social Media for Risiken
‣ Augmented Reality
‣ Mobile Marketing (SMS, MMS)
‣ Mobile Media (TV, Radio)
‣ Mobile Services (Tickets, Travel, Banking)
‣ Location Based Services
Bastian Koch
@bastiankbx
@keksbox ^bk
8. Social Media Chancen und Startups
Social Media for Risiken
‣ Best resuslts for local Search
‣ Direct Communication
Bastian Koch
@bastiankbx
@keksbox ^bk
9. Social Media Chancen und Startups
Social Media for Risiken
‣ Dialogue
‣ Word-of-Mouth
‣ Crowdsourcing
‣ Social Games, Apps
Bastian Koch
@bastiankbx
@keksbox ^bk
10. Social Media Chancen und Startups
Social Media for Risiken
‣ Aggregation
‣ Monitoring & Evaluation
‣ Branded Content
‣ People & Content related
Marketing
Bastian Koch
@bastiankbx
@keksbox ^bk
11. Social Media for Startups
‣ Branding, Reputation, Loyalty
‣ Word-of-Mouth influence
‣ Search Engine Optimisation
‣ Research, Product Development
‣ PR, HR, Sales
‣ …
23. Social Media for Startups
‣Define strategic objectives.
‣Choose and brand profiles.
‣Listen and learn.
‣Connect and interact.
‣Convince with information and emotion
‣Communicate.