AUTM Startup Course Lecture on Innovation and Competition

1. Innovation
and Competition

3. Where does innovation
come from?

4. resource-driven innovation
*
example:Amazon S3

5. customer-driven innovation
*
example: 23andme.com

6. finance-driven innovation
example: office copiers

7. offer-driven innovation
*
example: most GT startups (initially)

8. What forces act
on your model?

9. trends
macro-economic
forces
industry
forces
market
forces

10. trends
macro-economic
forces
market
forces
market issues
market segments
needs & demands
switching costs
revenue attractiveness

11. trends
macro-econo
forces
industry
forces
Competition
incumbents & insurgents
Substitutions
Suppliers & value chain
Stakeholders

12. trends
industry market
technology
regulatory
societal & cultural
socioeconomic

13. macro-economic
forces
forces forces
global market
conditions
capital markets
commodities & resources
economic infrastructure

14. trends
macro-economic
forces
industry
forces
market
forces
technology
regulatory societal
cultural
socioeconomic
suppliers
stakeholders
incumbents
insurgents
substitutes
global market
capital market commodities
economic infrastructure
segments
needs and demands
switching costs
revenue attractiveness

15. trends
macro-economic
forces
industry
forces
market
forces
foresight
macroeconomics
competitiveanalysis
marketanalysis

16. Why does this matter?

19. Find your hole
in the world!