Some elements of a PR campaign we ran for an artisan chocolate company.

1. Suzanne Jackson
@SoSueMe_ie
25.69K Followers
70,000 Instagram
Followers
Ireland’s most
Influential Beauty
Blogger.

2. Layla Flaherty
@LaylaFlaherty
45.6K Followers
Very well known
Irish model and
British Reality TV
Personality.

3. Holly Carpenter
@Holly0910
19.3K Followers
Irish model,
former Miss
Ireland.
Girlfriend to
Cian Healy.

4. Pippa O’Connor
Ormond
@pipsypie
32.8K Followers
Irish model, TV
Personality.
Married to Brian
Ormond.

5. Lucy Kennedy
@KennedyLucy
19.2K Followers
Irish TV
Presenter,
Celebrity Mum.

6. Louise Duffy
@louiseduffyshow
14.9K Followers
Radio Presenter
Today FM,
Girlfriend to Paul
Galvin.

7. Seán Earley
@seanearley
3,034 Followers
Digital Manager
with Slattery
Communications

8. Niamh Hopkins
@NiamhHopkins
1,512 Followers
Senior PR
Manager with
Slattery
Communications

9. Aileen Gaskin
@AileenG89
286 Followers
PR Consultant
with
Communications
Clinic.

10. Unfortunately they didn’t tweet us.
Their combined number of followers is over 1.2 million!
We also sent treats to...
As well as....

11. Reach – Celebrity Drop
• In total, we managed to reach over
165,000 followers on Twitter.
• That figure is put into comparison
with the 1.4 million followers we
would have reached had everyone
tweeted.
• Without Twitter Analytics, we can’t
work out how many impressions we
made – but it’s definitely a much
higher number than this.
• We also reached 70,000 Instagram
followers thanks to Suzanne Jackson

12. #FerdiaFavour
•According to Twitter Analytics
site Tweetreach.com, our
estimated reach was 21,230.
•It also tells us we made almost
35,000 impressions.

13. #FerdiaFavour
•We also saw a gain in followers
from our #FerdiaFavour
promotion.
•We gained 100 followers in just
two hours.

14. #FerdiaFavour – Sample Tweets

15. #FerdiaFavour – Tweets Received

16. #FerdiaFavour – Tweets Received

17. • We were asked by Ferdia to man some pop up stands
over the course of the campaign.
• We took it upon ourselves to take the opportunity to
build their online activity.
• We teamed up with DkIT Student’s Union to let
students know about the great deals at our stand.
Social Activity for Stands

18. • We kept this trend going for every stand we manned
throughout the campaign.
Social Activity for Stands
Valentines Week

19. Social Activity for Stands
St. Patrick’s Day

20. Social Activity for Stands
Mother’s Day