7. Irish Examiner - Demographics
66%
34%
Dublin
Rest of Munster
30% 20-39
25% 40-49
40% 50+
CEO/Senior Manager
16%
Cork
Age Profile:
36%
Visit the Site
Every Day
31%
Self Employed
12%
Office
12%
Rest of Leinster
8%
Unemployed
Connaught
7%
Trainee/Student
Ulster
4%
Retired
Abroad
18%
22%
Other
21%
4%
5%
17%
23%
8. Sponsorship Package
Opportunity to buyout section and have
exclusivity on the Irish Examiner and
Breaking News across web, mobile and
tablet. 100%, 75% and 50% SOV
opportunities.
Sponsorships available on:
â Business sections
â Sports sections
â Lifestyle and Showbiz sections
â Property section (Irish Examiner)
9. What is Native Advertising?
Native advertising is a web advertising method in which the advertiser
attempts to gain attention by providing content in the context of the user's
experience.
⢠Runs within the editorial stream on the sites Features
⢠Integrates fully into the design and editorial concept of the vertical
⢠Is useful to and meets the expectations of the sites audience â adds value
⢠Remains clearly marked as advertising content
⢠Created collaboratively between the site and the client
⢠Add value to consumer experience
⢠Opportunity for Native Advertising on the Irish Examiner and Breakingnews.ie on
mobile, tablet & web
10. Native Advertising on Landmark
Advertising and Branding opportunities:
⢠HPTO
⢠Leaderboard and MPU impressions
⢠Expandable MPU or halfpage
⢠Designated hub
⢠Sponsored story
⢠Social media integration
⢠Advertisement feature [âŚ] with logo
16. Landmark Web Formats
Web Formats Available on Irish
Examiner and Breaking News
Opportunities
⢠Native Advertising
⢠Sponsorship
⢠HPTO
⢠High Impact MPU &
Leaderboard
⢠Billboard
⢠Pushdown
⢠Sidekick
⢠Cascade
⢠Slider
⢠ePlayer Integration
⢠E-Player Integration
17. Landmark Mobile Formats
Mobile Formats Available on
Irish Examiner and Breaking
News
Opportunities
⢠Standard
⢠Rich media
⢠Interstitial
⢠Mobile pull
⢠Mobile slider
⢠Sponsored story
⢠E-Player Integration