1. Text Message Marketing Tips
For Your Hotel
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Redemption Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
“Email” List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Birthday
Club
Program
Start a
Birthday
Rewards
Program
Manually
Add New
Customers
Who Agree
to Join
Ways to Build Your Mobile List

10.  Hotel Rooms and
Check-in Counter
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 Elevators
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to HOTEL andGet $20 Off Your Stay

11. Text Message Marketing
Ideas
For Your Hotel
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic
Send
Reservation
Reminders to
Reduce “No-
Shows”

12. Text Message Marketing
Ideas
For Your Hotel
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Send Event
Reminders to
Increase
Awareness and
Attendance
Notify
Customers of
New Amenities

13. Text Message Marketing
Ideas
For Your Hotel
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Hold Contests
with Your
Mobile List to
Keep Them
Engaged
Run a Birthday
Rewards
Program

14. Text Message Marketing
Ideas
For Your Hotel
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages
to Your
Customers
Communicate
Efficiently With
Staff Members
Conduct
Customer
Satisfaction
Surveys and
Polls

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

16. Let’s Take a Closer Look at These…

17. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off of any Room
at Hotel Spot.
EXP 5/15

18. EXAMPLE
Spend $100 or
more at Hotel
Spot and
receive $10
OFF when you
show this text.
EXP 5/15
SpendSpend
MoreMore

19. EXAMPLE
Get a Room at
Hotel Spot and
receive $10
towards your
next stay. EXP
5/15
PurchasePurchase
MoreMore

20. EXAMPLE
Get a Suite at
Hotel Spot and
receive one
room service
item for FREE.
EXP 5/15
Get aGet a
FreebieFreebie

21. How to Use QR Codes
 Improve Guest Service
Experience With Tips on
Where to Dine – Place in
rooms, elevators, lobby,
etc.
 Send Users to Your Photos
and Social Media Sites
 Send Mobile Video of Your
Hotel

22. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

23.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Hotel’s
Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Consumers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

24.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid

25. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com