3. briefly
⢠Blogger since 2005
⢠1000+ followers on twitter
⢠500+ contacts on linkedin
⢠Also use
â Facebook
â Youtube
â Slideshare
â Flickr
Tuesday 29 September 2009
4. Not so Briefly
⢠On board of Irish Internet Association
⢠Chartered Accountant
⢠Co-founder of dbTwang
âRaised 2 rounds of funding â nearly 200k
⢠Lead organiser of bizcamp.ie
⢠300 attendees
⢠Sponsors â Microsoft, BOI, MHC, Three
⢠Coverage â Irish Times, Sunday Times, RTE,
Business Plus
Tuesday 29 September 2009
5. ⢠A (really brief) history of the internet
5
Tuesday 29 September 2009
6. ⢠1969 to 1995
â scientists, academics and Generals
6
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7. ⢠1996 to 2000
â by Geeks, for Geeks
7
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8. ⢠2000 to 2004
â ânormalâ early adopters
â expensive and difficult to use
8
Tuesday 29 September 2009
9. ⢠2004 to 2007
â starting to become mainstream
â cheaper and easier
9
Tuesday 29 September 2009
10. ⢠2007 to 2009
â Became mainstream
â cheaper/free and easier/ really easy
10
Tuesday 29 September 2009
37. blogging
Target Audience
from Broad to Focused
Tuesday 29 September 2009
38. ⤠Enough Theory
⤠Lets do a blog post
Tuesday 29 September 2009
39. Is that it?
⤠Read other peoples blogs
⤠Leave comments for them â when you have
something to say
⤠Share information that would be of use to people
Tuesday 29 September 2009
40. BeneďŹts of blogging
⤠As mentioned â loads of Google Juice
⤠Really good at showing expertise. And passion
⤠Communicates well on a human level
⤠Some PR? Maybe
Tuesday 29 September 2009
42. Twitter
⤠spare me from a stream of incessant
egotistical missives on the state of the
economy, breakfast and sport :-)
⤠It is the strongest word of mouth tool
on the internet at present
Tuesday 29 September 2009
43. Twitter
⤠spare me from a stream of incessant
egotistical missives on the state of the
economy, breakfast and sport :-)
⤠It is the strongest word of mouth tool
on the internet at present
Tuesday 29 September 2009
44. Twitter
⤠spare me from a stream of incessant
egotistical missives on the state of the
economy, breakfast and sport :-)
⤠It is the strongest word of mouth tool
on the internet at present
⤠Lets have a look at twitter
Tuesday 29 September 2009
46. Easy steps to using twitter
⤠Go to www.twitter.com
⤠Set up account
⤠Search for others and follow them
⤠Look through the followers/ing of the
good ones
Tuesday 29 September 2009
47. Active Listening
⤠Start tweeting,
⤠Start replying
⤠Start answering questions
Tuesday 29 September 2009
48. Uber-Users
⤠Use software like Tweetdeck
⤠Add themselves to directories
(wefollow.com)
⤠Monitor for certain phrases
Tuesday 29 September 2009
49. ⤠www.tweetbeep.com emails you when
a phrase or word is used
Tuesday 29 September 2009
51. Facebook basics
⤠Starts with a personal account/profile
⤠Business can have a Page
⤠You can also set up a Group
Tuesday 29 September 2009
52. Personal Profile
⤠Build up your friends
Tuesday 29 September 2009
53. Set up a Page
⤠www.facebook.com/pages/create.php
⤠Import Logo
⤠Photos, images
⤠If you have a blog - bring it in :-)
Tuesday 29 September 2009
62. Basics (again!)
⤠You have Friends
⤠Your page has Fans
⤠You can ask your Friends to Fan
⤠If you start a group - it has members
Tuesday 29 September 2009
64. Some Good Facebook pages
⤠Puddleducks
⤠Goods
⤠Two Dames
⤠Channelship
⤠Simply Zesty
Tuesday 29 September 2009
65. Other things you can do
⤠Set up a group
⤠Use FB to publicise an event
⤠Run adverts on FB
Tuesday 29 September 2009
66. Facebook Adverts
⤠Targeted demographically
⤠Similar to Google in terms of costs and
daily limits etc
⤠Worth experimenting with
⤠http://www.facebook.com/advertising/
Tuesday 29 September 2009
68. Allows you to effectively use
your business network
Tuesday 29 September 2009
69. 2 choices
⤠Connect to anyone
⤠Connect to people you know/have had contact
with
Tuesday 29 September 2009
70. Contacts
⤠Possible to import your contact list
from Outlook/Gmail/where ever
⤠Make them public â why wouldnât
you??
Tuesday 29 September 2009
71. Your ProďŹle
⤠Your current and previous businesses/
employments
⤠Your education
⤠Your proďŹle photo
⤠Your summary
Tuesday 29 September 2009
72. ProďŹle (con.)
⤠Your specialisations
⤠Personalise your proďŹle url
⤠http://www.linkedin.com/in/keithbohanna
⤠Include all active email addresses
Tuesday 29 September 2009
74. Groups
⤠Rapidly growing area of activity on Linkedin
⤠Persons with a common interest
⤠This is where Q&A activity happens
Tuesday 29 September 2009
75. ⤠Youtube â look at stats
⤠Flickr
⤠Slideshare â look at stats
⤠Google Maps
⤠Forums, pre-2000 social networks
Tuesday 29 September 2009
76. ⤠http://www.krishnade.com/blog/
⤠http://www.simplyzesty.ie
⤠http://www.mulley.ie/blog
⤠Irish Blog nominees: http://short.ie/
listofblogs
Tuesday 29 September 2009
77. ⤠IIA Guide to social media: Members
only but really good
⤠Facebook Pages Guide: http://
short.ie/facebookpages
⤠Twitter: http://mashable.com/
guidebook/twitter/
⤠Simply Zesty social media guide
⤠Allfacebook Pages Guide
Tuesday 29 September 2009