Utilizing good software development life-cycles to implement the RIGHT tools for your marketing department

1. Buying Ocean Views in Utah
Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com

2. Feel like this when Buying a NEW Tool?

3. Like this 6 months later?

4. There are 3 things that can help!
 People
 Process
 Technology

5. People
Roles
Skill Sets
Personalities

6. Skill Set Matrix

7. Process
Methodology
Requirements Management
2 Demos
Dog & Pony Vaporware
Show Me MY Use Cases

8. Strategy Planning Scenarios Implement

9. Trace Your Information

10. Technology
The Cobbler’s
children have no
Shoes!

11. Tools of the Trade
oQuality Center by HP
o Visio
o Snag It
o Visual Studio
o Blueprint
o Word
o PowerPoint
o Salesforce.com

12. Throw It At Me!