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Introduction to
               Business Writing:
               Effective Business
                     Emails



Kerri Gaston
Before writing the
                    email
                   Make a plan!
Think about the purpose of the email

Think about the person who will read the email and
how you want him or her to react

 Make an outline or list of the main points and details
 you want to include in the email

Double check any facts, dates, times, or other specific
details that will be included in the email
Things to consider when doing
  business correspondence
Who are you writing to and what is
    your relationship with the person?
If the person you are writing to is in a higher position than you,
your email should use more formal language than if the
person is someone in the same level position than you.

If you have never met the person receiving your email
before, you should use formal language in the first email
to him or her.

Once you have sent the first email and received a reply, you
can choose to continue using formal language or choose to
use less formal language in future emails.
What is the situation?
 Think about the reason you are sending the email
 and decide if formal or informal language is better.
If you are requesting a service or asking a favor, you should
use formal language.

If you are making a complaint, you should use strong words
to express your dissatisfaction or problem but you must be
polite.

If you are introducing yourself, you should use formal
language but you can use words or phrases that let your
personality show through as well.
 If you are writing a customer relation letter, you should use
 formal language.
What do you want to accomplish?
 Think about the reason for writing the email and
 what you want the person who receives the
 email to do with it.
If you want the receiver to do something for you, make it
clear. Tell the receiver exactly what action you want done.

Tell the receiver if no action needs to be taken.

If you want the receiver to respond by a certain date, write
the response date.

If you are negotiating or rearranging a meeting, write your
demands or available times clearly.
Some things to remember when
   writing business emails
Get right to the point
   Don’t use unnecessary words and phrases that
   distract from the main idea of the email or may
                  confuse the reader
The person reading your email does not have a lot of time to
read your email so you must make it as direct as possible.


Make the reason for writing the email clear at the beginning
and only add details that are directly related to the topic of the
email.
Use simple sentences

Avoiding difficult or complex sentence structures will help
you avoid grammar mistakes.


Simple sentences will make the email easier for your
reader to understand, especially if the person reading the
email is not a native English speaker.
Pay attention to word choice


Remember that writing, is a form of indirect
communication. Unlike having a conversation with
someone, you do not have a chance to clarify
yourself by restating your ideas or use nonverbal
cues to make your meaning clear. You have to
make sure your reader understands what you want
to say and gets the right “message” the first time.
Think about how the email might be perceived by the
reader. Are there any words or phrases that may make the
tone seem angry, flippant, or disrespectful?


Avoid trying to make a joke or say something funny in an
email. Sometimes what you think is funny might be
misunderstood by the reader and create a bad relationship.



Use words that are specifically related to the topic but define
any words or phrases that you think the reader might not be
familiar with, especially words that are specific to a certain
type of job, field of study, or product.
The subject of the email

    Always write the subject of the email on the
                    subject line

Remember that business people often receive hundreds of
emails every day. If you don’t write the subject in the subject
line the person receiving the email might think it is SPAM or
junk email and delete the message. If the subject isn’t clear
they might delete the email as well, so make sure the subject
is direct-don’t use too many words.
The four Parts of a business
               email
The Opening Tells the reader why you are writing


The Focus      Tells the details about the topic


 The Action    Tells what you want to happen and gives a
               time frame


The Closing Thank the reader and mention future
                communication
Basic Email Format




Templates from Learnthenet
The receiver’s
email address
Carbon copy

Blind carbon
copy

Email subject
wednesdaysensei@hotmail.com

joeshmou@youknow.net

July 5 meeting time change
Type your email message in the text box, then click
send and it will be sent to the receivers you have
indicated in the to, Cc, and Bcc areas.
Reference
                 s


http://www.learnthenet.com/ENGLISH/html/92email.htm

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Buswritingppt

  • 1. Introduction to Business Writing: Effective Business Emails Kerri Gaston
  • 2. Before writing the email Make a plan! Think about the purpose of the email Think about the person who will read the email and how you want him or her to react Make an outline or list of the main points and details you want to include in the email Double check any facts, dates, times, or other specific details that will be included in the email
  • 3. Things to consider when doing business correspondence
  • 4. Who are you writing to and what is your relationship with the person? If the person you are writing to is in a higher position than you, your email should use more formal language than if the person is someone in the same level position than you. If you have never met the person receiving your email before, you should use formal language in the first email to him or her. Once you have sent the first email and received a reply, you can choose to continue using formal language or choose to use less formal language in future emails.
  • 5. What is the situation? Think about the reason you are sending the email and decide if formal or informal language is better. If you are requesting a service or asking a favor, you should use formal language. If you are making a complaint, you should use strong words to express your dissatisfaction or problem but you must be polite. If you are introducing yourself, you should use formal language but you can use words or phrases that let your personality show through as well. If you are writing a customer relation letter, you should use formal language.
  • 6. What do you want to accomplish? Think about the reason for writing the email and what you want the person who receives the email to do with it. If you want the receiver to do something for you, make it clear. Tell the receiver exactly what action you want done. Tell the receiver if no action needs to be taken. If you want the receiver to respond by a certain date, write the response date. If you are negotiating or rearranging a meeting, write your demands or available times clearly.
  • 7. Some things to remember when writing business emails
  • 8. Get right to the point Don’t use unnecessary words and phrases that distract from the main idea of the email or may confuse the reader The person reading your email does not have a lot of time to read your email so you must make it as direct as possible. Make the reason for writing the email clear at the beginning and only add details that are directly related to the topic of the email.
  • 9. Use simple sentences Avoiding difficult or complex sentence structures will help you avoid grammar mistakes. Simple sentences will make the email easier for your reader to understand, especially if the person reading the email is not a native English speaker.
  • 10. Pay attention to word choice Remember that writing, is a form of indirect communication. Unlike having a conversation with someone, you do not have a chance to clarify yourself by restating your ideas or use nonverbal cues to make your meaning clear. You have to make sure your reader understands what you want to say and gets the right “message” the first time.
  • 11. Think about how the email might be perceived by the reader. Are there any words or phrases that may make the tone seem angry, flippant, or disrespectful? Avoid trying to make a joke or say something funny in an email. Sometimes what you think is funny might be misunderstood by the reader and create a bad relationship. Use words that are specifically related to the topic but define any words or phrases that you think the reader might not be familiar with, especially words that are specific to a certain type of job, field of study, or product.
  • 12. The subject of the email Always write the subject of the email on the subject line Remember that business people often receive hundreds of emails every day. If you don’t write the subject in the subject line the person receiving the email might think it is SPAM or junk email and delete the message. If the subject isn’t clear they might delete the email as well, so make sure the subject is direct-don’t use too many words.
  • 13. The four Parts of a business email The Opening Tells the reader why you are writing The Focus Tells the details about the topic The Action Tells what you want to happen and gives a time frame The Closing Thank the reader and mention future communication
  • 14. Basic Email Format Templates from Learnthenet
  • 15. The receiver’s email address Carbon copy Blind carbon copy Email subject
  • 17. Type your email message in the text box, then click send and it will be sent to the receivers you have indicated in the to, Cc, and Bcc areas.
  • 18. Reference s http://www.learnthenet.com/ENGLISH/html/92email.htm