1. Keerthan G
IIM Indore

2.  Why ? ?
The idea is based on online or E-marketing of
fashion apparel
Apparel sales by giving the customers a ‘ Try it
on yourself’ feel through ‘Virtual Trial Room’
Enables yourself to see the style and the fit

3. Pre-requisites
• Company should have a store in large
cities to serve the customers
• Offer the customers online shopping
facility
• Collect the photo and measurements
• Store it in a database for the customers
to make online purchases

4.  How does it really work?
1. First a website on which everything is
hosted
2. Costumers profile and picture is collected
3. Database of each customer is maintained
(contd)

5. Contd..
4. Costumers login to profile and browse
through various styles and varieties of
design
5. Select a particular design
6. Try it virtually on their body profile(image)
maintained in the database
Contd..

6. Contd..
7. Virtual Trial Room: Have a feel of how it
looks on him/her
8. Order it online
9. Shipment within 7 days
10. Pay on delivery model

7. Login to account
Browse the
collection
Select an apparel
Try it on the
Virtual Trial Room
Check the fit
If satisfied order it
Shipped in 7 days
Pay on delivery
Rate the product
on website
15 days return
policy

8. What differentiates ben-E-fit from existing
online apparel vendors?
Existing online vendors
Virtual try it on yourself.
Feel of how it looks on you.
Virtual Trial Room
No idea on how it appears
on you
Customized ordering
according to the
requirements
No customization. Standard
sizes and style.
Pay on delivery Most vendors are Pay on
purchase

9. Growth prospects
• Internet usage increasing drastically in India
• 100 million present Internet users.
• Online sales expected to touch Rs. 7,000 crores
by 2015
• Online shopping to increase with ease in
operations
• 100 per cent annual growth in online shopping
in past few years

10. Target customers
• Internet savvy online purchasers
• City dwellers- because of convenience
and relief from traffic
• Price conscious buyers as it provides
price range selection

11. How are people assured of the service?
• A store in all big cities in India to buy in
store as well as to address any issues in
online shopping
• Rating of products and customer reviews
on the website to give a quality assurance
• Informed buying service for the consumers
• Toll free telephone helpline

12. Typical website Home page

13. Selection Window

14. Virtual Online Trail Room

15. Feasibility of the Idea
• Optimal use of technology
• Easy implementation
• Handling of operations is the main
challenge and can be outsourced
• High value to the customers

16. References:
1. http://indiatoday.intoday.in/story/india-
online-shopping-consumer-
goods/1/159023.html
2. http://www.indiasocial.in/nielsen-global-
online-shopping-report