Presentation given at the Butler Web Content Management Strategy Briefing in November 2009 in London. Beyond the slides the presentation contained live demo of features in Day CQ5.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
The 8 Don'ts of WCM
1. The 8
Don'ts
of WCM
An Insider's Perspective
Cédric Hüsler
Photo: Craig Allan
OVUM Butler Group Web Content Management Strategy Briefing - Nov 2009 - London
2. Cédric
Cédric Hüsler
Marketing
Directo r of Product
er
Cédric Hüsl
.com
cedric@day
@keepthebyte
In Web Content Management since 1999.
3. Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers
5. Not talking about:
You don’t know what you want
Ever-changing goals
People on the job don’t have the skills
Doing project management via e-mail
Product has bugs and bad documentation
Trying to get the cheapest deal and then complain
10. http://maps.google.com/maps?
f=q&source=s_q&hl=en&geocode
=&q=Barf%C3%BCsserplatz,
+Basel&sll=47.46217,8.06375&ssp
n=0.540356,1.098633&ie=UTF8&hq
=&hnear=Barf%C3%BCsserplatz,
+Basle,+Switzerland&z=16
vs.
http://map.search.ch/basel/barfuesserplatz
11. .../product.jsp?id=12346
Mistake 1 : Mistake 2: Mistake 3:
Addressing the .jsp? What the
“Script” heck? Does it have a name?
/cars/audi/s4.details.html
your IA what to display format -
? what a PDF?
14. Moderation of UGC?
DMZ Intranet
Production Authoring
user generated propagate content
content to authoring environment
publish approved
content
displays
clean co only
ntent
full workrtow
fl
suppo
15. #1 Attack Vector on Web-Apps:
Cross Site Scripting (XSS)
<div class=”comment”>
Check out this site
<a href=”javascript:alert(‘ha’)”>this</a> site
</div>
<div class=”comment”>
Look at my profile <img src=”javascript:alert(‘ha’)”>
</div>
<div class=”comment”>
Cool <b>stuff</b>
<b onload=”alert(‘ha’)”>stuff</b>
</div>
16. 4.
is anybody here
Statistics
Feedback
Comments
17. Stats Hero
Office of the CTO
miles Author
real-life
18.
19. Let your prospect decide.
Your rs
designe
Your s
HiPPO
Your it
f avour
21. Quiz:
Are You a Filer or a Piler?
A filer is a person who organizes information using a rigid structure, and a piler
is someone who maintains a mostly unstructured information organization.
23. ...but you install only once!
my laptop eval-server dev1 dev2
quality integration production production
assurance author publish
clean having fun packing my cq5 including
install to reproduce at home with cq
an issue own app custom app
33. ( ...more information on
http://www.day.com )
Agility Matters.
For Business, For Authors, For Developers, For Infrastructure
Cédric Hüsler
( cedric@day.com )