Keely Saye discusses inbound marketing strategies with the United States Tennis Association of South Carolina.

1. Social Media Strategies For Community Tennis Associations United States Tennis Association of South Carolina

2. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email

3. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters

4. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$

5. Inbound Marketing Get Found Convert Analyze

6. Get Found Build an online presence Develop content Publish and promote Search engine optimization

7. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark

8. Why Facebook?

11. Why Twitter?

12. Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases

16. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG

21. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations

22. Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event

24. Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks

27. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights

28. Google Analytics

29. Facebook Insights

30. QUESTIONS?

31. KeelySaye.comfacebook.com/KeelySayeMarketinglinkedin.com/KeelySayetwitter.com/KeelySayeflickr.com/KeelySayeslideshare.net/KeelyS