Keely Galgano

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Strategic Planner/Cultural Listener/Futurist. I am a passionate life-long learner with a strategic mind and a bent toward all things culture. I believe in brands’ ability to not only participate in culture, but also create their own. I strive to gain a deeper understanding of what drives micro and macro trends by understanding people – not consumers. I’m always trying to answer questions. What I love about planning is that the answers to these questions are ever changing, allowing me to maintain the constant curiosity and multidimensional perspective that I’ve grown to love.

advertising marketing target audience vcu brandcenter university of michigan persona strategy consumer behavior title nine positioning creative brief product launch start-up yerba mate vcu engagement brandcenter planning resources account planning internet geek mobile payment cultural immersion subculture technology early adopter social media personification branding keely galgano dae hee kwak consumer brand relationships thesis event planning sport management tim hortons digital strategy skillshare online learning social media strategy

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Keely Galgano

Launching Yerba Mate Start-Up: VYM

Decadence Strategy

Planning for Planning

Cultural Immersion: Early Tech Adopters

SM 435: MGoPro Combine

Team Omega: Tim Hortons

Creating a Great Social Media Strategy -- Vastrm Case