presentation fro 2015 E&I Conference

1. Putting the Web to Work For
You
Presented By David Clark
@DavidOfClark

3. What’s Happening on the Web ?

4. Overview
Basics- Creating a solid foundation
Stats Analysis – Got visitors ? So what ?
Power of Video- Conversion Rate Booster
Email Marketing
Pay Per Click– When you gotta pay…
Search Engines – Ah, Gooooooooooogle…
Other Ways to Stand Out- why & how

5. Tools in the Web Marketers Belt

6. The Basics
Know Your User Groups
Create a Plan
Humanization of Brands

7. It Starts with a Great Website
• You’ve got 50 milliseconds…
• 75% judge a companies credibility
by the look of their website

8. Websites - UX
5 Second Test
F Pattern
SIMPLE SIMPLE
SIMPLE
One Call to
Action
White Space
Image Source: my market research method

9. Statistical Analysis
Landing
Exits
Mobile vs
Desktop
Bounce Rate
Set Some
Goals

10. Power of Video
65% Of Users Visit The
Marketer’s Website After
Viewing A Video
80% Of Your Online Visitors
Will Watch A Video, While
Only 20 Percent Will Actually
Read Content In Its Entirety
Social Is begging for it!
YouTube is number 2
Types of Videos

11. Email Marketing
Inexpensive and Easy!
Great Subject Lines = Opens
Using a third party is important –
don’t get yourself blacklisted!
Track EVERYTHING
Build (don’t buy) a good list
Put yourself in your subscribers
shoes
Call To Actions/ Link to your
website
ALWAYS A/B Test

12. Search Engines (SEO)
TIME is the one thing we DO know makes a
difference
Slow Growth
It’s about your entity
Content needs to answer questions
NO ONE can make guarantees
Adopt ‘best practices’ and stick with it

13. Pay Per Click (SEM)
The fastest way to get visitors
on your website
budget, & location
Write GOOD ads, make ‘em
RELEVANT
Monitor and revise often
Quality score controls your cpc
Landing Pages
Retargeting

14. PPC – Landing Pages
Improves conversion rates
overall
Create custom content specific
to the ads
Simplifies the research process
The average landing page
conversion rate is 2.35%, yet
the top 25% are converting at
5.31% or higher

15. PPC- Retargeting
96% of the people who visit a
website will leave without ever
converting to a lead or sale
Source : BIG FLARE DIGITAL LTD www.bigflare.com

16. Stand Out- Get Reviews

17. Stand Out -Google Business View

18. Questions
David Clark
zeekee
dclark@zeekeeinteractive.com
205.983.6761
@DavidOfClark