2. Non Sub Acquisition
Casablanca Screening Opportunity (TCM)
Wizard of Oz Screening Opportunity (TCM)
3-Day Weekend and Blue Ribbon Advance Screenings (Turner South)
Black
History
Month
Screening
Opportunity
(TCM)
Dolans Unscripted - Gift With Purchase Opportunity (CNNfn)
March Hispanic
Non-Sub
Acquisition Campaign
(TBS, TNT, CNNE,
Boomerang, HBO Latino)
Braves NASCAR on TNT
Campaign
(Turner Hispanic Heritage
South) Month Non-Sub
Acquisition Campaign
(TBS, TNT, CNNE,
Boomerang,HBO Latino)
Hispanic Heritage Month
Screening Opportunity
(TCM)
3. Non Sub Acquisition
Casablanca Screening Opportunity
A turnkey customizable local level screening
event-in-a-box that allows affiliates to build
and execute a promotion that best suits your
system’s needs: customer retention, non-sub
acquisition, public affairs.
Receive a copy of Casablanca,
complimentary premiums (including balloons,
magnets, dinner mints and banners), a
customizable promo spot and artwork to help
promote your event.
Number of spots: 100
4. Non Sub Acquisition
Wizard of Oz Screening Opportunity
A turnkey customizable local level screening
event-in-a-box that allows affiliates to build
and execute a promotion that best suits your
system’s needs: customer retention, non-sub
acquisition, public affairs.
Receive a copy of the Wizard of Oz,
complimentary premiums (including balloons,
tattoos and banners), a customizable promo
spot and artwork to help promote your event.
Plus, TCM offers additional Wizard of Oz
premiums and character appearances in
exchange for additional cross-channel.
Number of spots: 100
5. Non Sub Acquisition
3-Day Weekend and Blue Ribbon Advance Screenings
Your town is bound to be featured in an episode
of Blue Ribbon or 3-Day Weekend. Let Turner
South host an advance screening or radio
promotion highlighting the best of your
hometown that suits your systems needs:
customer retention, non-sub acquisition, public
affairs.
Number of spots: 350
6. Non Sub Acquisition
Black History Month Screening Opportunity
A turnkey customizable local level screening
event-in-a-box that allows affiliates to build
and execute a promotion that best suits your
system’s needs: customer retention, non-sub
acquisition, public affairs.
Receive a copy of Blackboard Jungle,
complimentary premiums, a customizable
promo spot and artwork to help promote your
event.
Number of spots: 100
7. Non Sub Acquisition
Dolans Unscripted – Gift with Purchase
Leverage the consumer appeal of America's favorite personal finance
experts. Before they're live on the radio they're live on CNNfn's set.
Ken and Daria Dolan - hosts of America's #1 personal finance radio
show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of
over 2 million avid listeners. Turn these loyal radio fans into your loyal
subscribers.
Authors of 4 personal finance books, the Dolans will release their latest
book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime
Money Plan - on paperback later this Spring. You have the opportunity
to use this empowering, informative and entertaining book as an
incentive to subscribe to cable.
Quantity of books to be determined.
Number of spots: 300 taggable CNNfn spots within any 2 consecutive
weeks in '04. Affidavits are required for book fulfillment.
*Talkers, May 2003
8. Non Sub Acquisition
March Hispanic Non-Sub Acquisition Campaign
A campaign designed to capitalize on the Spanish-language assets available
throughout the Time Warner family of networks to create a compelling integrated
program to drive acquisitions among the Hispanic demographic.
Campaign will highlight various network programming of high appeal to the
Hispanic audience; affiliates can include the networks of their choice:
– TBS Superstation – MLB on TBS SAP feed
– TNT– NBA Playoffs SAP feed
– CNN en Español
– Boomerang
– HBO Latino
Turner will allow affiliates to use tactic of their choice to promote the offer –
direct mail, door hangers or FSIs in Spanish-language newspapers
Number of spots: 400
Available to the first 25 systems to enroll with 50,000 or more subscribers
Enrollment deadline: December 15, 2003
9. Non Sub Acquisition
Braves Campaign
Capitalize on the excitement of Braves baseball
to help knock your non-sub acquisition efforts
out of the park in April 2004!
In celebration of Braves on Turner South,
Turner is offering affiliate partners an incredibly
valuable non-sub offer – the opportunity to give
each new customer who signs up for cable as
part of the campaign two free tickets to a
Braves game!
The offer can be promoted via direct mail or FSI
newspaper inserts.
Number of spots: 600
10. Non Sub Acquisition
NASCAR on TNT
NASCAR on TNT
Capitalize on the excitement of the second highest rated sport on
television…NASCAR!
Advertising/Marketing Opportunities
TNT offers many extensions to drive your business:
Free creative showcasing the very best of Nextel Cup Racing on TNT
for inclusion in your 3Q or 4Q direct mail and advertising efforts:
- Pre-approved images
- Copy points
Once-in-a-lifetime experiential opportunities at tracks across the
country
Acquisition opportunities for your business and retail opportunities
11. Non Sub Acquisition
NASCAR on TNT At-Track Assets
Once-in-a-lifetime experiential opportunities at tracks across the
country*:
Darlington Raceway Darlington, SC
Pocono Raceway Pocono, PA
Michigan Intl. Speedway Detroit, MI
Richmond Internat’l Raceway Richmond, VA
Dover Downs Dover, DE
Lowe’s Motor Speedway Charlotte, NC
Talladega SuperSpeedway Talladega, AL
North Carolina Speedway Rockingham, NC
Phoenix Internat’l Raceway Phoenix, AZ
*Tracks subject to change
12. Non Sub Acquisition
NASCAR on TNT At-Track Assets (continued)
Assets include*:
– Tickets & hospitality
– Drop the flag
– Pace car rides
– Access to drivers’ meetings
– Pit/garage tours
– Meet & Greet with Richard Petty
How can the assets be used to drive your business? Some ideas:
– Customers who sign up for cable/digital can be automatically entered to win
any one (or a combination) of the prizes!
• We’ll even provide you with customized POP artwork, customizable ad
slicks & cross-channel spots to help get the word out!
– Coordinate an impactful acquisition/branding radio promotion with the top
radio station in your market – giving away one of the assets each day… and
providing the station with aggressive acquisition copy points!
*List of potential available assets. Assets are TBD for each track.
13. Non Sub Acquisition
Hispanic Heritage Month Non-Sub Acquisition Campaign
A campaign designed to capitalize on the Spanish-language assets available
throughout the Time Warner family of networks to create a compelling integrated
program to drive acquisitions among the Hispanic demographic.
Campaign will highlight various network programming of high appeal to the
Hispanic audience; affiliates can include the network(s) of their choice:
– TNT– NBA SAP feed
– TBS Superstation – NCAA College Football SAP feed
– CNN en Español
– Boomerang
– HBO Latino
Turner will allow affiliates to use tactic of their choice to promote the offer –
direct mail, door hangers or FSIs in Spanish-language newspapers
Number of spots: 400
Available to the first 25 systems to enroll with 50,000 or more subscribers
14. Non Sub Acquisition
Hispanic Heritage Month Screening Opportunity
A turnkey customizable local level screening
event-in-a-box that allows affiliates to build
and execute a promotion that best suits your
system’s needs: customer retention, non-sub
acquisition, public affairs.
Receive a copy of West Side Story,
complimentary premiums, a customizable
promo spot and artwork to help promote your
event.
Number of spots: 100
15. Customer Retention/Loyalty
Casablanca Screening Opportunity (TCM)
Wizard of Oz Screening Opportunity (TCM)
3-Day Weekend and Blue Ribbon Advance Screenings (Turner South)
Unmatched Names in News (CNN, CNN en Español, CNN International, CNN Headline News, CNNfn)
Hullabaloo Screening Event (Cartoon Network)
Costume Character Appearances (Cartoon Network and Boomerang)
DVS & Closed Caption Movie Screenings (TCM)
Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
Black
History
Month
Screening
Opportunity
(TCM)
Hispanic Heritage Month
Screening Opportunity
(TCM)
16. Customer Retention / Loyalty
Casablanca Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of Casablanca, complimentary
premiums (including balloons, magnets, dinner
mints and banners), a customizable promo spot
and artwork to help promote your event.
Number of spots: 100
17. Customer Retention / Loyalty
Wizard of Oz Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of the Wizard of Oz, complimentary
premiums (including balloons, tattoos and banners),
a customizable promo spot and artwork to help
promote your event.
Plus, TCM offers additional Wizard of Oz premiums
and character appearances in exchange for
additional cross-channel.
Number of spots: 100
18. Customer Retention / Loyalty
3-Day Weekend and Blue Ribbon Advance Screenings
Your town is bound to be featured in an episode
of Blue Ribbon or 3-Day Weekend. Let Turner
South host an advance screening or radio
promotion highlighting the best of your
hometown that suits your systems needs:
customer retention, non-sub acquisition, public
affairs.
Number of spots: 350
19. Customer Retention / Loyalty
Unmatched Names in News
Personal appearances
Photos and signings
Formal speaking engagements
Custom reads for internal functions and launches
System Requirement: 150 custom spots and 150 tune-in
spots over 2 week period
20. Customer Retention / Loyalty
Hullabaloo Screening Event
A turnkey customizable local level screening event-in-a-box
that allows affiliates to build and execute a promotion that best
suits your system’s needs: customer retention, non-sub
acquisition, public affairs.
Receive a 45-minute tape of Cartoon Cartoons,
complimentary premiums (including stickers, tattoos, balloons
and banners), a customizable promo spot and artwork to help
promote your event.
Number of spots: 100 tune-in plus optional event promos
21. Customer Retention / Loyalty
Costume Character Appearances
Cartoon Network and Boomerang costume characters and
talent are available for rent to help add extra excitement to
your local marketing and public affairs events. Great for photo
ops and entertaining guests!
Number of spots: no minimum requirement. Rental &
Shipping fees.
22. Customer Retention / Loyalty
DVS & Closed Caption Movie Screenings
TCM makes films more accessible to
visually impaired audiences through
Descriptive Video Services (DVS) by
providing on-going DVS screenings
featuring many films from its library of over
3,000 films.
TCM also offers many titles with closed
captioning for the hearing impaired.
Showcase our special audience screening
program and reach an underserved
audience.
23. Customer Retention / Loyalty
Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
A turnkey customizable local level
screening event-in-a-box that allows
affiliates to build and execute a
promotion that best suits your
system’s needs: customer retention,
non-sub acquisition, public affairs.
Receive a 45-minute tape of classic
Boomerang cartoons, complimentary
stickers, tattoos, balloons, banners
and customizable promo spot and
artwork to help promote your event.
Number of spots: 100 tune-in plus
optional event promos
24. Customer Retention / Loyalty
Black History Month Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of Blackboard Jungle,
complimentary premiums, a customizable promo
spot and artwork to help promote your event.
Number of spots: 100
25. Customer Retention / Loyalty
Hispanic Heritage Month Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of West Side Story, complimentary
premiums, a customizable promo spot and artwork
to help promote your event.
Number of spots: 100
27. Retail Opportunities
Hullabaloo Screening Event
A turnkey customizable local level screening event-in-a-box that
allows affiliates to build and execute a promotion that best suits your
system’s needs: customer retention, non-sub acquisition, public
affairs.
Receive a 45-minute tape of Cartoon Cartoons, complimentary
premiums (including stickers, tattoos, balloons and banners), a
customizable promo spot and artwork to help promote your event.
Number of spots: 100 tune-in plus optional event promos
28. Retail Opportunities
Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
A turnkey customizable local level
screening event-in-a-box that allows
affiliates to build and execute a
promotion that best suits your system’s
needs: customer retention, non-sub
acquisition, public affairs.
Receive a 45-minute tape of classic
Boomerang cartoons, complimentary
stickers, tattoos, balloons, banners and
customizable promo spot and artwork to
help promote your event.
Number of spots: 100 tune-in plus
optional event promos
29. Local Ad Sales
Time Making Tips (Headline News)
SAG
Awards
(TNT)
Sex & The
City
Adult Swim (TBS)
(Cartoon Network)
Anderson
Cooper/ Everybody
Paula Zahn Loves
(CNN) Raymond/
Non-Stop
NBA Comedy
Playoffs Block
(TNT) (TBS)
Cartoon
Fridays
(Cartoon
Network)
NASCAR Fast Track
Promotion (TNT)
Law & Order (TNT)
American
Morning
(CNN)
30. Digital Upgrade
CNN en Español Promotional Opportunities (CNNE)
Custom Digital Acquisition Solutions (Boomerang, CNNfn, CNN en Español)
Dolans Unscripted - Gift With Purchase Opportunity (CNNfn)
Boomerang/Warner Bros.
Upgrade Campaign
(Boomerang/Warner Bros.)
31. Digital Upgrade
CNN en Español Promotional Opportunities
CNN en Español customizable direct mail, FSIs and door hanger
creative
Taggable cross-channel spots
Anchor appearances and custom reads
Customizable corresponding print and radio campaign
32. Digital Upgrade
Custom Digital Acquisition Solutions
Taggable spots upon launch
Customizable radio spots
Prizing for radio promotions
Tailored custom upgrade
promotions to fit market
Number of spots: 350
33. Digital Upgrade
Custom Digital Acquisition Solutions
Taggable spots upon launch
Customizable radio spots
Prizing for radio promotions
Tailored custom upgrade promotions to fit market
Number of spots: 300
34. Digital Upgrade
Custom Digital Acquisition Solutions
Taggable spots upon launch
Customizable radio spots
Prizing for radio promotions
Tailored custom upgrade promotions to fit market
Number of spots: 300
35. Digital Upgrade
Dolans Unscripted – Gift with Purchase
Leverage the consumer appeal of America's favorite personal finance
experts. Before they're live on the radio they're live on CNNfn's set.
Ken and Daria Dolan - hosts of America's #1 personal finance radio
show*, and hosts of CNNfn's Dolans Unscripted, bring a fan base of
over 2 million avid listeners. Turn these loyal radio fans into your loyal
subscribers.
Authors of 4 personal finance books, the Dolans will release their latest
book - Don’t Mess With My Money: The Dolans’ No-Nonsense Lifetime
Money Plan - on paperback later this Spring. You have the opportunity
to use this empowering, informative and entertaining book as an
incentive to subscribe to cable.
Quantity of books to be determined.
Number of spots: 300 taggable CNNfn spots within any 2 consecutive
weeks in '04. Affidavits are required for book fulfillment.
*Talkers, May 2003
36. Digital Upgrade
Boomerang / Warner Bros. Upgrade Campaign
Select markets will have the chance
to offer customers tickets to an
advance screening of one of
Warner Bros’ 2004 Theatrical
releases.
– Scooby Doo 2: Monsters Unleashed
(title subject to change)
Just run 250 taggable cross
channel spots and the entire theater
is yours!
37. Hispanic Tier Growth
Taggable Spots (CNN en Español, Boomerang en Español)
CNNE Print & Radio Campaign (CNN en Español)
March Hispanic
Non-Sub
Acquisition Campaign
(TBS, TNT, CNNE,
Boomerang)
Hispanic Heritage
Month Non-Sub
Acquisition Campaign
(TBS, TNT, CNNE,
Boomerang)
38. Hispanic Tier Growth
Taggable Spots
Sent upon launch of service
Taggable and bi-lingual
Updated yearly
CNNE custom anchor reads available with spot commitment
System Requirement: 300 spots for custom anchor reads
40. Hispanic Tier Growth
CNN en Español Print and Radio Campaign
Drive your Hispanic tier with a fully integrated and customizable
corresponding print & radio campaign that speaks directly to your
Hispanic subscribers.
– Four (4) different versions target the following demographics:
• Women
• Men
• Family
• Generations
Available upon launch
41. Hispanic Tier Growth
March Hispanic Non-Sub Acquisition Campaign
A campaign designed to capitalize on the Spanish-language assets available throughout the
Time Warner family of networks to create a compelling integrated program to drive
acquisitions among the Hispanic demographic.
Campaign will highlight various network programming of high appeal to the Hispanic
audience; affiliates can include the networks of their choice:
– TBS Superstation – MLB on TBS SAP feed
– TNT– NBA Playoffs SAP feed
– CNN en Español
– Boomerang
– HBO Latino
Turner will allow affiliates to use tactic of their choice to promote the offer – direct mail, door
hangers or FSIs in Spanish-language newspapers
Number of spots: 400
Available to the first 25 systems to enroll with 50,000 or more subscribers
Enrollment deadline: December 15, 2003
42. Hispanic Tier Growth
Hispanic Heritage Month Non-Sub Acquisition Campaign
A campaign designed to capitalize on the Spanish-language assets available
throughout the Time Warner family of networks to create a compelling integrated
program to drive acquisitions among the Hispanic demographic.
Campaign will highlight various network programming of high appeal to the
Hispanic audience; affiliates can include the network(s) of their choice:
– TNT– NBA SAP feed
– TBS Superstation – NCAA College Football SAP feed
– CNN en Español
– Boomerang
– HBO Latino
Turner will allow affiliates to use tactic of their choice to promote the offer –
direct mail, door hangers or FSIs in Spanish-language newspapers
Number of spots: 400
Available to the first 25 systems to enroll with 50,000 or more subscribers
43. Public Affairs
Casablanca Screening Opportunity (TCM)
Wizard of Oz Screening Opportunity(TCM)
3-Day Weekend and Blue Ribbon Advance Screenings (Turner South)
Hullabaloo Screening Event (Cartoon Network)
Costume Character Appearances (Cartoon Network and Boomerang)
Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
Black
History
Month
Screening
Opportunity
(TCM)
Hispanic Heritage Month
Screening Opportunity
(TCM)
Trick or Treat for
UNICEF
(Cartoon Network)
Behind the Scenes at CNN:
America Votes 2004 (CNN)
44. Public Affairs
Casablanca Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of Casablanca, complimentary
premiums (including balloons, magnets, dinner
mints and banners), a customizable promo spot
and artwork to help promote your event.
Number of spots: 100
45. Public Affairs
Wizard of Oz Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of the Wizard of Oz, complimentary
premiums (including balloons, tattoos and banners),
a customizable promo spot and artwork to help
promote your event.
Plus, TCM offers additional Wizard of Oz premiums
and character appearances in exchange for
additional cross-channel.
Number of spots: 100
46. Public Affairs
3-Day Weekend and Blue Ribbon Advance Screenings
Your town is bound to be featured in an episode
of Blue Ribbon or 3-Day Weekend. Let Turner
South host an advance screening or radio
promotion highlighting the best of your
hometown that suits your systems needs:
customer retention, non-sub acquisition, public
affairs.
Number of spots: 350
47. Public Affairs
Hullabaloo Screening Event
A turnkey customizable local level screening event-in-a-box that
allows affiliates to build and execute a promotion that best suits your
system’s needs: customer retention, non-sub acquisition, public
affairs.
Receive a 45-minute tape of Cartoon Cartoons, complimentary
premiums (including stickers, tattoos, balloons and banners), a
customizable promo spot and artwork to help promote your event.
Number of spots: 100 tune-in plus optional event promos
48. Public Affairs
Costume Character Appearances
Cartoon Network and Boomerang costume characters and
talent are available for rent to help add extra excitement to
your local marketing and public affairs events. Great for photo
ops and entertaining guests!
Number of spots: no minimum requirement. Rental &
Shipping fees.
49. Public Affairs
Boomerang’s Timeless Cartoon Shindig (Screening Opportunity)
A turnkey customizable local level
screening event-in-a-box that allows
affiliates to build and execute a
promotion that best suits your system’s
needs: customer retention, non-sub
acquisition, public affairs.
Receive a 45-minute tape of classic
Boomerang cartoons, complimentary
stickers, tattoos, balloons, banners and
customizable promo spot and artwork to
help promote your event.
Number of spots: 100 tune-in plus
optional event promos
50. Public Affairs
Black History Month Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of Blackboard Jungle,
complimentary premiums, a customizable promo
spot and artwork to help promote your event.
Number of spots: 100
51. Public Affairs
Hispanic Heritage Month Screening Opportunity
A turnkey customizable local level screening event-
in-a-box that allows affiliates to build and execute a
promotion that best suits your system’s needs:
customer retention, non-sub acquisition, public
affairs.
Receive a copy of West Side Story, complimentary
premiums, a customizable promo spot and artwork
to help promote your event.
Number of spots: 100
52. Public Affairs
Behind the Scenes at CNN: America Votes ‘04
Partner with CNN to give high school students a once-in-a-lifetime “behind the
scenes” tour of television news in the 21st Century
Students will participate in a four-week in-school broadband-based curriculum,
featuring a special case study on the 2004 Presidential elections.
The curriculum can culminate with the following promotional overlays:
• A competition to send students to CNN’s global headquarters in Atlanta to “shadow” CNN news gatherers for a day.
• A one hour learning event broadcast via satellite from CNN Center where students can ask a panel of CNN experts
questions about TV news live, via email and telephone.
The following tools are also available for use with the curriculum:
• Digital assets that can be used on your Web site.
• Taggable CNN spot.
• Customizable PSA spot.
• Co-branded materials such as premiums, kits for students, a teacher’s guide, artwork, and a PR tool kit.
Number of spots: 350 tune-in and 150 PSA spots
Flight Dates: October 18-November 1, 2004
53. Public Affairs
Trick or Treat for UNICEF
Help your community make a world of difference by aligning
your system with Cartoon Network and the worthwhile
tradition of Trick-or-Treating for UNICEF.
Participating affiliates receive everything need to help kids
learn the act of volunteerism: customizable PSAs and press
release, artwork, poster, orange donation box order form.
First 50 systems that agree to run the minimum 150 PSAs
during the month of October receive fun Cartoon Network
premiums to help “cartoonize” their Halloween fundraising
events
Number of spots: 150 PSAs
