Google Universal Analytics event - Kristoffer Ewald - Helsinki may 2014
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Short talk on the future of Omni-channel Marketing and potential of Google Universal Analytics
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Google Universal Analytics event - Kristoffer Ewald - Helsinki may 2014
- 1. Power of Person-Centric Digital Marketing - 16th May 2014
- 2. Kristoffer Ewald §ï§âŻ 17 years of experience §ï§âŻ Founder of scandinavias first CRO/ Analytics consultancy The Milk, 2005 §ï§âŻ One of the 16 original GA Certified Partners, later acquired by NB. §ï§âŻ Delivered performance to multiple global brands Director Data & Analytics Services NetBooster Group 2 | Copyright NetBooster Group
- 3. We are here to boost Your Digital Performance Strategy
- 5. Marketing used to be âsimpleâ Prospects Buyers Awareness Consideration Preference Action Loyalty
- 6. But digital is changing the rules Prospects Buyers Contributors Peer reviews Social approval Brand content Competitor analysis
- 7. Everything moves to digital Today Tomorrow
- 8. You will need to guide the consumer Prospects Friends Family Agent 2nd Screen TV Spot MobSearch Radio Spot Social Net. 2nd Screen Comparison DskSearch Decision ! Partner Product Engagement Funnel
- 9. PPC SEO Social Affiliate CRM Creative RTB BI PRM PAID OWNED EARNED DATA & ANALYTICS Combining all channels
- 10. 3 steps to one Customer View Join all data in one consistent repository Attribute on real (deduped) effect using predicted sucess Make Data Active - link actively to/from all channels incl. instore
- 12. Copyright NetBooster 2013 Virtual objects will be in the real world
- 13. Copyright NetBooster 2013 13 1. Overview
- 14. Copyright NetBooster 2013 Image is good og tv is niceâŠ
- 15. Copyright NetBooster 2013 âŠbut ultimately you need Effect, Revenue og Action with consumers
- 17. Copyright NetBooster 2013 The Website is no longer the hubâŠ
- 18. Copyright NetBooster 2013 All your contact points should be supported and joined consistentlyâŠ
- 19. Copyright NetBooster 2013 1919 2. Insights
- 20. Copyright NetBooster 2013 #1 Buy audience not media #2 Situated communication #3 Rationalize #4 Deserve the attention
- 21. Copyright NetBooster 2013 âData beats Opinionâ Unknown, 2013   âKnowledge  is  powerâ  Francis  Bacon,  1605 Â