Webinars that WOW presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

1. Webinars that Wow™
Engage & Educate
Your Remote
Audience

3. Current Situation
Too Much Content
Larger Audience
Shorter Attention Span
No Protocol
No Organizational Format

4. •Convert Live Communications to Virtual
•Planning Tips
•Voice
•Tools for Interaction
•Live Demo
Webinars that Wow™ PIE Format

5. Goals for you
• Save time - less travel
• Not face-to-face meetings
• More time planning
• Orchestrate
• Up front preparation & practice

6. Live to Virtual
• Short Sessions: 30-45 Minutes
• If longer: Breakouts or involvement
• Interaction every 90 seconds
• More time on preparation
• Make them touch computer
• Lots of slides: Move faster

7. Planning Tips
• Who will be on call?
• What’s their challenge?
• What information do they need to solve their
problem?

8. Planning Tips
Respect your Audience
Few short sessions vs. one long one
45/15
35/10
20/10
30 Minutes 45 Minutes 60 Minutes

9. Voice
VERBAL 7%
VISUAL x
55%
VOCAL 38%

10. Planning Tips
• Voice needs to change: Practice
• Enthusiastic
• Pausing
• Content: Tighter and more decisive
• More time to prep
• More slides
• Describe actions
• Interaction 90 Seconds!

14. Volunteer
• Your name
•Name of Project
•Goal of Project

15. Volunteer
• Three key points of project

16. Volunteer
• Next Steps for Project

18. Live Demonstration
• Content Development
•Webinars that Wow PIE Format
•Live WebEx

19. Annotation Tools
Tools for Interaction
•Plan for interaction: Use every 2-3 slides
•Every 90 Seconds: Change
•Verbally explain your actions
•Build in time for interaction

20. Annotation Tools
Annotation tools for interaction
Use variety including:
Polls…Questions…Emoticon…
White board…laser pointer…
video…chat…highlighter…yes/no
button…raise hand button…go faster/go
slower… notes… demonstration

21. Annotation Tools
Video
Web Cam: Use periodically
– Beginning: Put face to voice
– In discussion: Personal touch
Look into camera – Raise gestures
Verbalize your actions

22. Task Bar
• Have question?: Raise hand
• Ask a question: Yes/No buttons
• Feedback: Faster/ slower buttons
• Slide: Emoticon drop-down list
• Feedback results drop-down list

23. Live Demonstration
• Content Development
• Webinars that Wow PIE Format
• Live WebEx

24. Webinars that Wow
Format
Persuade, Inform, Educate Format (PIE)
Short: 2-4 minutes
Introduction Set Guidelines
Body Expansion of Topics
Introduce each slide
Conclusion Wrap up and
Next Steps

25. Persuade, Inform,
Educate Format
PIE Format: Introduction
• Speaker’s name & title of webinar
• State in goal format
• Goal statement
• Agenda topics and length of webinar
• Give guidelines for focused participation

26. Persuade, Inform,
Educate Format
Guidelines for Focused Participation
• Resist temptation for distractions/noise
• Introductions & clarify roles
• Recording/mute
• Interaction tools
• How/when questions will be handled
• How to handle technical difficulties

27. Persuade, Inform,
Educate Format
PIE Format: Body
Present Each Agenda Topic
Transition Statement
Restate Agenda Topic
Concisely Expand on Agenda Topic
Tie Back Benefit to Audience Goal

28. Persuade, Inform,
Educate Format
PIE Format: Conclusion
Restate All Restate Next
Agenda Goal Steps
Topics Statements

29. Transforming Your Slides
• Keep slides simple
• 1-2 Key Points
• More slides
• Less than 2 minutes
• Guideline: 4x6 or 6x4

30. •Convert Live to Virtual
•Planning Tips
•Voice
•Content: Webinars that Wow™ PIE Format
•Tools for Interaction

32. Next Steps
FREE Webinar
• www.power-presentations.com/may09-webinar.html
• Coupon code: EMKTG2009
• Register

33. Next Steps
• Allocate more time for prep
• Determine speakers
• Practice: Record yourself