LinkedIn is an online professional network of over 30 million users. It allows users to create a professional profile summarizing their experience and connect to colleagues. Through their network on LinkedIn, users can find potential clients, jobs, service providers, and partners. The presentation emphasizes growing one's network on LinkedIn by connecting to colleagues, completing one's profile, joining groups, requesting and providing recommendations, and using LinkedIn's messaging and job search features to find opportunities.

1. Get LinkedIn……
Or Be Left Out!
Bob Coppenhaver
Left out of LinkedIn?

2. Social Networking
Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn
LinkedIn is an online network of more than 30 million experienced
professionals from around the world, representing 150 industries.
Your Profile
summarizes your professional accomplishments.
Your profile helps you find and be found by former colleagues, clients, and
partners.
Your Network
consists of your connections, your connections’ connections, and the people they
know, linking you to thousands of qualified professionals.
Through your Network you can:
Find potential clients, service providers, subject experts, and partners who come
recommended
Be found for business opportunities
Search for great jobs
Discover inside connections that can help you land jobs and close deals
Post and distribute job listings
Find high-quality passive candidates
Get introduced to other professionals through the people you know
Bob Coppenhaver – Strategic Marketing & Product Management

3. LinkedIn
Based on the six
degrees of separation;
refers to the concept
that everyone is
connected to everyone
else in the world by
only six degrees of
separation, or six sets
of acquaintances.
(Kevin Bacon theory)
A virtual professional networking tool driven through users’ trusted contacts, built
upon referral-only contacts with the ability to request introductions to job
candidates, industry experts, business partners and potential job leads.
Bob Coppenhaver – Strategic Marketing & Product Management
Power of the Network
Census
478,403 Cleveland
2,250,871 Greater Cleveland
Bob Coppenhaver – Strategic Marketing & Product Management

4. What can I use LinkedIn for??
What I Can Use LinkedIn For
Online Resume – This is your “Brand”
More than just an online resume
Find information as people change job/position
Automatic update on your “home page”
Find referrals into a company
Company Research
People in your network
Hiring Manager Research
Profile & Answers
Join Groups
Stay in touch with your network!
Bob Coppenhaver – Strategic Marketing & Product Management

5. Getting Started
Create an Account
Fill in core profile information
Name
Employment History
Education
Bob Coppenhaver – Strategic Marketing & Product Management
Joining Page
Bob Coppenhaver – Strategic Marketing & Product Management

6. Building your Network
Complete your profile
Photo, nickname or maiden name, summary, websites, interests,
accomplishments
Change from default link to your “name”
Find Connections
Colleges
Work
Clients &Customer Contacts
Business Partners
Professional Contacts / Organizations
People in your address book
Make recommendations and ask for recommendations
Join Groups
Ask questions and provide answers
Publicize your LinkedIn profile
Email signatures
Business cards
Websites
Bob Coppenhaver – Strategic Marketing & Product Management
Online Profile Profile
http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro
Bob Coppenhaver – Strategic Marketing & Product Management

7. Home Page
Home Page
Bob Coppenhaver – Strategic Marketing & Product Management
Inviting a Colleague to Connect
Locate the right profile
Click to add to your network
Choose how you know him/her
Write your own message
Share recent news – Take the
opportunity to really connect
Don’t use the default message
Two schools of thought….
Bob Coppenhaver – Strategic Marketing & Product Management

8. Connections
Bob Coppenhaver – Strategic Marketing & Product Management
Making Wider Connections
Search your past
Search your network’s connections
Ask for introductions
Note degree of connection before asking
Look for colleagues you know but haven't yet
connected with
Explain your goals
Groups
Inmail
Bob Coppenhaver – Strategic Marketing & Product Management

9. How to Find Someone
Bob Coppenhaver – Strategic Marketing & Product Management
How I am Connected?
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10. Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
Bob Coppenhaver – Strategic Marketing & Product Management

11. Contacts Translate into Leads
What happens when the recipient receives the request?
The recipient decides whether or not to make contact
Why is this a better way to make contact?
You are introduced by your trusted connection
How do I find people?
You find professionals who match your search criteria
What information do I see about users?
You see whether or not the other user is open to further
networking and possible other connection
Bob Coppenhaver – Strategic Marketing & Product Management
Expanding Your Network
(use if they’re not already in LinkedIn)
Bob Coppenhaver – Strategic Marketing & Product Management

12. Find Contacts You Already Know
Bob Coppenhaver – Strategic Marketing & Product Management
Other Capabilities

13. Building your network through
Recommendations
Look for (and give) Endorsements
• Builds credibility
• Provides insight into experience / character
Service Providers

14. Service Providers
Ask for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management

15. Manage Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Groups
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16. Groups
Bob Coppenhaver – Strategic Marketing & Product Management
Answers
Bob Coppenhaver – Strategic Marketing & Product Management

17. Company Information
http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:
Bob Coppenhaver – Strategic Marketing & Product Management

18. About LinkedIn Jobs
LinkedIn Jobs
First and only tool that combines the convenience and speed of
online job listings
Monster, Hotjobs, Careerbuilder, Vault, etc.
Proven effectiveness of hiring through referrals
Currently over 4 million job opportunities
Effective Recruiting
Use to find candidates – active and passive
Same SICs, same orgs, same job descriptions
Check Profile
Check History
Check Referrals
Bob Coppenhaver – Strategic Marketing & Product Management
Job Search
Bob Coppenhaver – Strategic Marketing & Product Management

19. Advanced Job Search
Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
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20. Job Postings
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Applications
Bob Coppenhaver – Strategic Marketing & Product Management

21. Power tools
Backdoor into LinkedIn through Google
site:linkedin.com quot;search stringquot; and (location) –directory
Example: site:linkedin.com “Eatonquot; and (OH) –directory
This will return all users with ‘Eaton’ in their profile who work in OH
Example: site:linkedin.com “Eatonquot; “Marketing” and (Cleveland) –directory
This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland
Download LinkedIn Browser Toolbar
Download LinkedIn Dashboard for Outlook
Email profile, address grab, reminders, etc…
http://www.linkedin.com/static?key=tools
Xobni
Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard
Bob Coppenhaver – Strategic Marketing & Product Management

22. LinkedIn Outlook Dashboard
Bob Coppenhaver – Strategic Marketing & Product Management
Summary ‐ How to Maximize LinkedIn
Consider this as part of your business resource
toolkit
Personalize your profile
Consider connecting to clients or co-workers
Use LinkedIn to do your pre-meeting homework
Company, Interviewers
Get recommendations from clients, bosses,
direct reports, and co-workers
Optimize your profile for search results
Never invite someone you don’t know-provide
comments/background info in the invitation
Bob Coppenhaver – Strategic Marketing & Product Management

23. Thank you
Bob Coppenhaver
Strategic Marketing & Product Management
Main: 440.543.1894
Mobile: 216.965.7043
Email: bob.coppenhaver@gmail.com
http://www.linkedin.com/in/bobcoppenhaver
Bob Coppenhaver – Strategic Marketing & Product Management