1. Nostalgia in historic towns: An empirical study in Lukang Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu January 5, 2009

3. Introduction

4. Introduction

10. Cultural Tourism Rank Item Relative Frequency Rank Item Relative Frequency 1 Shopping 77.31 10 Karaoke 4.81 2 Night market 62.72 11 Theme park 4.45 3 Historic site 43.51 12 Artistic and cultural performance 3.63 4 Exhibition 23.91 13 Spa, sauna 3.31 5 Adventure or eco-tourism 14.34 14 Golf 2.20 6 Hot spring 13.83 15 Cultural festivals 1.64 7 Massage 11.63 16 Esthetics 1.42 8 Lake 11.05 17 Wedding or personal studio photo shoot 1.00 9 Pub or Clubs 7.29 ( Tourism Bureau, Ministry of Transportations and Communications, Taiwan, 2007)

12. Lukang

13. Lukang

14. Lukang

23. Methodology

24. Methodology Sampling Method convenience sampling Participants tourists leaving Lukang Number of participants at least 400 Survey tool questionnaire

25. Methodology Questionnaire (25 items) leisure artistic historical stirring warm

26. Questionnaire Please place a check (  ) on the appropriate lines in terms of the degree of the following emotions you feel after your visit to Lukang:      Degree of Emotion classic ____ : ____ : ____ : ____ : ____ not classic ancient ____ : ____ : ____ : ____ : ____ new sentimental ____ : ____ : ____ : ____ : ____ unsentimental traditional ____ : ____ : ____ : ____ : ____ nontraditional history ____ : ____ : ____ : ____ : ____ modern

27. Questionnaire 請於最適當的位置勾選一處，請依照您對於鹿港旅遊後對於此地方的感覺 :      感受程度 復古的 ____ : ____ : ____ : ____ : ____ 不復古的 古老的 ____ : ____ : ____ : ____ : ____ 新潮的 感性的 ____ : ____ : ____ : ____ : ____ 不感性的 傳統的 ____ : ____ : ____ : ____ : ____ 不傳統的 歷史的 ____ : ____ : ____ : ____ : ____ 現代的