Kurt Shultz

1. U.S. Grains Council Ethanol Export Promotion Efforts
Ethanol Leaders Summit

2. The Mission of the Council:
The U.S. Grains Council develops export markets for U.S. barley, corn, grain sorghum and related products (corn coproducts, ethanol).
The Council believes exports are vital to global economic development and to U.S. agriculture's profitability.
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3. Council Members: A Unique Partnership

26 State Checkoff Boards
Corn
Barley
Sorghum

1 National Checkoff Board
United Sorghum Checkoff Program
22 Grower Associations
County, State & National

4. 26 Checkoffs Across the U.S.

5. Council Members: Diverse & Dedicated

125 Agribusinesses
Life Science
Seed Providers
Equipment, Storage and Handling
Marketing, Commodity Traders
Transportation
Ethanol Plants
2 State Non-Checkoff Entities
State Departments of Agriculture

6. Your Global Marketing Arm

7. How the Council is funded…

8. …How this Funding is Leveraged

9. Why Ethanol Exports?
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U.S. Industry Capacity
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Competitive Advantages
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Potential for Overseas Market Growth
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10. US Ethanol Exports 2013
Country million gal.
Canada 322.0
Philippines 51.5
Brazil 43.9
UAE 39.5
Mexico 23.6
TOTAL 621.5
Total value $1.5 billion in 2013
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Source: Renewable Fuels Association; U.S. Department of Commerce

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US Ethanol Exports 2013
Canada 52%
Philippines 8%
Brazil 8%
UAE 6%
Mexico 5%
Peru 5%
Norway 2%
India 2%
Netherlands 2%
Jamaica 2%
UK 1%
Other 7%

12. Top US Ethanol Export Markets Without Brazil or EU
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50
100
150
200
250
300
350
400
450
2010
2011
2012
2013
Other
Jamaica
India
Peru
Mexico
UAE
Philippines
Canada

13. Top Potential Export Markets
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Source: ProExporter
Brazil, 1098
Canada, 570
Japan, 459
United Kingdom, 304.75
India, 250
Nigeria, 240
Mexico, 236
Australia, 220
Philippines, 90
Netherlands, 86.25
Other, 393.45

14. Constraints to Ethanol Exports
1.
Lack of fuel mandates OR poor enforcement of existing mandates
2.
Preference for other oxygenates
3.
Regulatory issues
4.
Limits to industry capabilities
5.
Public opinion
6.
Alternative suppliers
7.
Market access issues
8.
Sustainability issues
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15. Marketing vs. Market Development
Marketing: Attempting to sell a product into a market.
Market Development: Long term thinking, evaluating constraints, developing strategies, building demand.
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16. Ethanol Exports Steering Committee
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U.S. Grains Council
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Growth Energy
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Renewable Fuels Association
•
Foreign Agricultural Service (USDA)
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17. Plans for 2014
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Sponsored participation in USDA trade mission to China
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Market assessment missions to three key regions:
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Japan and Korea
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Southeast Asia
•
Latin America
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18. Highlights of 2014 Activities
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Japan has a limited ethanol project in place, with about 100 filling stations in Okinawa offering 3% blends
•
Peru imports a significant volume of ethanol from the United States to fulfil its 7.8% blend mandate
•
Travel to Southeast Asia offers an opportunity to meet with regional traders in a major transportation and trade hub
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19. 2015 Plans
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Request of $420,000 for 2015
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Target four markets for market development activities
•
Continue market assessments as resources allow
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20. APEC
APEC accounts for around 60 percent of world energy demand while the APEC region is a net energy importer and its demand for energy is on the rise.
APEC endorsed a new APEC wide goal of doubling the share of renewables in the APEC energy mix from 2010 levels by 2030.
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APEC

22. Thank you!

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