Epping Club Sporting Sponsorship
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The approach to sponsorship management from this leading club.
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Epping Club Sporting Sponsorship
- 1. SPONSORSHIP PLAN
- 2. Value and Loyalty • Partnerships • Synergy • Advertising Opportunities • Communication
- 3. The Epping Club Sponsorships
- 4. Application and Review Process • Advertise • Documentation • Club Grants • Criteria • Accountability • Results
- 5. Cross Promotions • Leverage • Networking • Suppliers
- 6. Opportunities • Communication • Return on Investment • Don’t adopt “Give and Forget”
- 7. Sydney’s 5 Star Club
Hinweis der Redaktion
- Partnership- relationship both there fro each otherHelp push the other oneDine at our club or drink in our bar not the one down the road“ too guilty to go else where”Keep in contact- regularly touch base- communicate opportunities eg must be club members let them use function room fro free fro their agm or another space for committee meetings- gets them in the club reminds them who is their sponsorOffer a bogof or discounted meal package advertising opportunities- website, email offers to their members emails, posters for special events or products in the change rooms etcMedia opportunities and publicity- ensure you are mentioned in their coverage as a sponsor
- Sporting and music,school projects rotary clubs- that cover a large section of the community, build the association
- Advertise locally and directly to a database they Complete a form, meeting and do they 2 groups have common objectives what can they do for us?Try them on a lower amount and test them and see they will do everything to keep and grow their partnership knowing they are accountable put it through category 2 of Club grants programHow do you make funding decisions fair and transparent? Please describe in detail – is there a form you use that can be shared? Review previous year results based on criteria eg number of Club members, revenue spent in bar, restaurant major function, visits to club, advertising exposure generated.Keep it all in writing, professional and fair- open to all just based on criteriaHow do you manage the interest of board members in how money is allocated?Board feel accountable so a professional document backed up with completed forms then following year with report on monies spent and benefits to us goes a long way.How do you measure the results of your sponsorship, individually and overall? Numbers of |members, association, effort at promoting and advertising the club
- Leverage the association- use club bus, let everyone knowNetworking- introducing eg our travel agent os one of our sporting clubs other sponsors, support those who support who you support, be include, present awards etcPromotions ladies days, collect databases through competitions and promotionsSuppliers eg Robert Oatley, Tyrrell's, meat company for bbq
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