SlideShare ist ein Scribd-Unternehmen logo

ABC of Sales & Marketing Plans

•
•
Profitable Hospitality
Profitable Hospitality
BildungBusinessKarriere
1 von 20
• • • •
• Research • Where is the best ROI? • Who am I speaking to? • Build data base • Set goals •
• What sets me apart? • Why choose me?
• What are their real problems? • How can I solve them? • Wants v needs
It is NOT about Customer Service. It is about Customer Experience
• Review • How can I best communicate? • What do I communicate? • Pull v push • Call to action • Affiliate Marketing
ABC of Sales & Marketing Plans
ABC of Sales & Marketing Plans
ABC of Sales & Marketing Plans
ABC of Sales & Marketing Plans

Empfohlen

Leverage for building community
Leverage for building communityLeverage for building community
Leverage for building community
Diane Varner
 
The Fab Five | Inbound Richmond Sept 12 meetup
The Fab Five | Inbound Richmond Sept 12 meetupThe Fab Five | Inbound Richmond Sept 12 meetup
The Fab Five | Inbound Richmond Sept 12 meetup
Shade Wilson
 
7 Keys to a Brilliant Website
7 Keys to a Brilliant Website7 Keys to a Brilliant Website
7 Keys to a Brilliant Website
Kimberly Design Love, NCIDQ®
 
Win more listings - DISC based listing presentations
Win more listings - DISC based listing presentationsWin more listings - DISC based listing presentations
Win more listings - DISC based listing presentations
DebraConnell
 
Freemium Tools for Nonprofits - 2016 edition
Freemium Tools for Nonprofits - 2016 editionFreemium Tools for Nonprofits - 2016 edition
Freemium Tools for Nonprofits - 2016 edition
Here's My Chance
 
Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?
Shanna Kurpe
 
Why Your Brand Is More Than Just Your Logo
Why Your Brand Is More Than Just Your LogoWhy Your Brand Is More Than Just Your Logo
Why Your Brand Is More Than Just Your Logo
Here's My Chance
 
Website, Social Media, & Email Marketing
Website, Social Media, & Email MarketingWebsite, Social Media, & Email Marketing
Website, Social Media, & Email Marketing
Jessa Friedrich, MBA
 

Empfohlen

Leverage for building community
Leverage for building communityLeverage for building community
Leverage for building community
Diane Varner
 
The Fab Five | Inbound Richmond Sept 12 meetup
The Fab Five | Inbound Richmond Sept 12 meetupThe Fab Five | Inbound Richmond Sept 12 meetup
The Fab Five | Inbound Richmond Sept 12 meetup
Shade Wilson
 
7 Keys to a Brilliant Website
7 Keys to a Brilliant Website7 Keys to a Brilliant Website
7 Keys to a Brilliant Website
Kimberly Design Love, NCIDQ®
 
Win more listings - DISC based listing presentations
Win more listings - DISC based listing presentationsWin more listings - DISC based listing presentations
Win more listings - DISC based listing presentations
DebraConnell
 
Freemium Tools for Nonprofits - 2016 edition
Freemium Tools for Nonprofits - 2016 editionFreemium Tools for Nonprofits - 2016 edition
Freemium Tools for Nonprofits - 2016 edition
Here's My Chance
 
Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?Personal Branding _ Who's Your Target Audience?
Personal Branding _ Who's Your Target Audience?
Shanna Kurpe
 
Why Your Brand Is More Than Just Your Logo
Why Your Brand Is More Than Just Your LogoWhy Your Brand Is More Than Just Your Logo
Why Your Brand Is More Than Just Your Logo
Here's My Chance
 
Website, Social Media, & Email Marketing
Website, Social Media, & Email MarketingWebsite, Social Media, & Email Marketing
Website, Social Media, & Email Marketing
Jessa Friedrich, MBA
 
Google and Google+
Google and Google+Google and Google+
Google and Google+
Profitable Hospitality
 
Spreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood SalesSpreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood Sales
Profitable Hospitality
 
Club Demographics
Club DemographicsClub Demographics
Club Demographics
Profitable Hospitality
 
Where to from here? Career planning for Executive Chefs
Where to from here? Career planning for Executive ChefsWhere to from here? Career planning for Executive Chefs
Where to from here? Career planning for Executive Chefs
Profitable Hospitality
 
Online Marketing TAFE students
Online Marketing TAFE studentsOnline Marketing TAFE students
Online Marketing TAFE students
Profitable Hospitality
 
Reputation At Risk
Reputation At RiskReputation At Risk
Reputation At Risk
Profitable Hospitality
 
Smart Design & Technology
Smart Design & TechnologySmart Design & Technology
Smart Design & Technology
Profitable Hospitality
 
Better Systems for Wedding & Event Managers
Better Systems for Wedding & Event ManagersBetter Systems for Wedding & Event Managers
Better Systems for Wedding & Event Managers
Profitable Hospitality
 
Profitable Functions Workshop - Opening
Profitable Functions Workshop - OpeningProfitable Functions Workshop - Opening
Profitable Functions Workshop - Opening
Profitable Hospitality
 
Cafe Menu Ideas
Cafe Menu IdeasCafe Menu Ideas
Cafe Menu Ideas
Profitable Hospitality
 
Cafe Design Ideas 2015
Cafe Design Ideas 2015Cafe Design Ideas 2015
Cafe Design Ideas 2015
Profitable Hospitality
 
Local beauty in Sydney
Local beauty in SydneyLocal beauty in Sydney
Local beauty in Sydney
Profitable Hospitality
 
Staff Wanted Signs
Staff Wanted SignsStaff Wanted Signs
Staff Wanted Signs
Profitable Hospitality
 
Mobile Adelaide 2014
Mobile Adelaide 2014Mobile Adelaide 2014
Mobile Adelaide 2014
Profitable Hospitality
 
Restaurant Tip Bowl Signs
Restaurant Tip Bowl SignsRestaurant Tip Bowl Signs
Restaurant Tip Bowl Signs
Profitable Hospitality
 
Using Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and PinterestUsing Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and Pinterest
Profitable Hospitality
 
Social Media, Your Business and the Law
Social Media, Your Business and the LawSocial Media, Your Business and the Law
Social Media, Your Business and the Law
Profitable Hospitality
 
Kitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian LennoxKitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian Lennox
Profitable Hospitality
 
Menu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts WorkMenu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts Work
Profitable Hospitality
 
Make or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable PriceMake or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable Price
Profitable Hospitality
 
How to Cut Costs without Reducing Quality
How to Cut Costs without Reducing QualityHow to Cut Costs without Reducing Quality
How to Cut Costs without Reducing Quality
Profitable Hospitality
 
Who are Your Customers and How to Reach Them
Who are Your Customers and How to Reach ThemWho are Your Customers and How to Reach Them
Who are Your Customers and How to Reach Them
Profitable Hospitality
 

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (8)

Google and Google+
Google and Google+Google and Google+
Google and Google+
 
Spreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood SalesSpreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood Sales
 
Club Demographics
Club DemographicsClub Demographics
Club Demographics
 
Where to from here? Career planning for Executive Chefs
Where to from here? Career planning for Executive ChefsWhere to from here? Career planning for Executive Chefs
Where to from here? Career planning for Executive Chefs
 
Online Marketing TAFE students
Online Marketing TAFE studentsOnline Marketing TAFE students
Online Marketing TAFE students
 
Reputation At Risk
Reputation At RiskReputation At Risk
Reputation At Risk
 
Smart Design & Technology
Smart Design & TechnologySmart Design & Technology
Smart Design & Technology
 
Better Systems for Wedding & Event Managers
Better Systems for Wedding & Event ManagersBetter Systems for Wedding & Event Managers
Better Systems for Wedding & Event Managers
 

Mehr von Profitable Hospitality

Walking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your realityWalking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your reality
Profitable Hospitality
 
Marketing campaign design for club events 2013
Marketing campaign design for club events 2013Marketing campaign design for club events 2013
Marketing campaign design for club events 2013
Profitable Hospitality
 

Mehr von Profitable Hospitality (20)

Profitable Functions Workshop - Opening
Profitable Functions Workshop - OpeningProfitable Functions Workshop - Opening
Profitable Functions Workshop - Opening
 
Cafe Menu Ideas
Cafe Menu IdeasCafe Menu Ideas
Cafe Menu Ideas
 
Cafe Design Ideas 2015
Cafe Design Ideas 2015Cafe Design Ideas 2015
Cafe Design Ideas 2015
 
Local beauty in Sydney
Local beauty in SydneyLocal beauty in Sydney
Local beauty in Sydney
 
Staff Wanted Signs
Staff Wanted SignsStaff Wanted Signs
Staff Wanted Signs
 
Mobile Adelaide 2014
Mobile Adelaide 2014Mobile Adelaide 2014
Mobile Adelaide 2014
 
Restaurant Tip Bowl Signs
Restaurant Tip Bowl SignsRestaurant Tip Bowl Signs
Restaurant Tip Bowl Signs
 
Using Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and PinterestUsing Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and Pinterest
 
Social Media, Your Business and the Law
Social Media, Your Business and the LawSocial Media, Your Business and the Law
Social Media, Your Business and the Law
 
Kitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian LennoxKitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian Lennox
 
Menu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts WorkMenu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts Work
 
Make or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable PriceMake or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable Price
 
How to Cut Costs without Reducing Quality
How to Cut Costs without Reducing QualityHow to Cut Costs without Reducing Quality
How to Cut Costs without Reducing Quality
 
Who are Your Customers and How to Reach Them
Who are Your Customers and How to Reach ThemWho are Your Customers and How to Reach Them
Who are Your Customers and How to Reach Them
 
Your Event Management Toolbox
Your Event Management ToolboxYour Event Management Toolbox
Your Event Management Toolbox
 
More Success with Bridal Fairs
More Success with Bridal FairsMore Success with Bridal Fairs
More Success with Bridal Fairs
 
Event Costings Up Close
Event Costings Up CloseEvent Costings Up Close
Event Costings Up Close
 
Walking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your realityWalking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your reality
 
Selling is everybody's business
Selling is everybody's businessSelling is everybody's business
Selling is everybody's business
 
Marketing campaign design for club events 2013
Marketing campaign design for club events 2013Marketing campaign design for club events 2013
Marketing campaign design for club events 2013
 

Kürzlich hochgeladen

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
 

Kürzlich hochgeladen (20)

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 

ABC of Sales & Marketing Plans

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7. • Research • Where is the best ROI? • Who am I speaking to? • Build data base • Set goals •
  • 8. • What sets me apart? • Why choose me?
  • 9.
  • 10.
  • 11. • What are their real problems? • How can I solve them? • Wants v needs
  • 12. It is NOT about Customer Service. It is about Customer Experience
  • 13.
  • 14.
  • 15.
  • 16. • Review • How can I best communicate? • What do I communicate? • Pull v push • Call to action • Affiliate Marketing