SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Social Media Monitoring March 2011
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1
Fragmentation - The Social Data Challenge  2
A Crowded Space. Too much choice! Hundreds of platforms to choose from, offering both the same and in cases very different products and services. 3
Types of Social Monitoring Vendors Hundreds of platforms to choose from, offering both the same and in some cases very different products and services. 4
Coverage: Do you know your data sources? Data    Information    Insights    Recommendations all share a critical dependency (Data Quality) Social Data Analysis Process ,[object Object],[object Object],[object Object],[object Object],5
Requirements Drive Features and Functionality Data    Information    Insights    Recommendations all share a critical dependency (Data Quality) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Listening Modes Engagement and Response Text Analysis Sentiment Analysis Competitive Intelligence Influence Identification and Analysis 6
Social Intelligence Framework More than monitoring. It’s about understanding key customer behaviors, needs and expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],Social programs start by discovering data, synthesizing it into findings, segmenting / prioritizing, and shepherding insights internally to key company functional areas.  7
Social Media Monitoring Process 8 Social Intelligence
Understanding Customers and Audiences Monitoring and listening is a critical component of Social Business 9
Examples of Best-in-Class Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dell  Gatorade ,[object Object],[object Object],[object Object],[object Object],10
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Monitoring and Listening Tips ,[object Object],[object Object],[object Object],11
Ken Burbary 586-216-7931 [email_address]   @kenburbary http://www.kenburbary.com

Weitere ähnliche Inhalte

Was ist angesagt?

Gartner- HTTP Value Proposition
Gartner- HTTP Value PropositionGartner- HTTP Value Proposition
Gartner- HTTP Value Proposition
Jordyn McGrory
 
Webinar: "Data Driven Marketing Research Techniques"
Webinar:  "Data Driven Marketing Research Techniques"Webinar:  "Data Driven Marketing Research Techniques"
Webinar: "Data Driven Marketing Research Techniques"
Good Rebels
 
B2B in Government Organizations
B2B in Government OrganizationsB2B in Government Organizations
B2B in Government Organizations
Ashley Spilak
 
2015-16 CPO Survey_Final
2015-16 CPO Survey_Final2015-16 CPO Survey_Final
2015-16 CPO Survey_Final
matthew_shull
 
iSkills Survey 2014
iSkills Survey 2014iSkills Survey 2014
iSkills Survey 2014
Emarketeers
 
doubledutch-path-to-marketing-enlightenment
doubledutch-path-to-marketing-enlightenmentdoubledutch-path-to-marketing-enlightenment
doubledutch-path-to-marketing-enlightenment
Justin Gonzalez
 

Was ist angesagt? (18)

Google's guide to innovation: How to unlock strategy, resources and technology
Google's guide to innovation: How to unlock strategy, resources and technologyGoogle's guide to innovation: How to unlock strategy, resources and technology
Google's guide to innovation: How to unlock strategy, resources and technology
 
MIR_1602_B2BMrkgAuto
MIR_1602_B2BMrkgAutoMIR_1602_B2BMrkgAuto
MIR_1602_B2BMrkgAuto
 
QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014
 
emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
 
Gartner- HTTP Value Proposition
Gartner- HTTP Value PropositionGartner- HTTP Value Proposition
Gartner- HTTP Value Proposition
 
Webinar: "Data Driven Marketing Research Techniques"
Webinar:  "Data Driven Marketing Research Techniques"Webinar:  "Data Driven Marketing Research Techniques"
Webinar: "Data Driven Marketing Research Techniques"
 
B2B in Government Organizations
B2B in Government OrganizationsB2B in Government Organizations
B2B in Government Organizations
 
Content-Driven Commerce and its Impact on Digital Transformation
Content-Driven Commerce and its Impact on Digital TransformationContent-Driven Commerce and its Impact on Digital Transformation
Content-Driven Commerce and its Impact on Digital Transformation
 
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...
 
2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPO2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPO
 
2015-16 CPO Survey_Final
2015-16 CPO Survey_Final2015-16 CPO Survey_Final
2015-16 CPO Survey_Final
 
Digital marketing 1
Digital marketing 1Digital marketing 1
Digital marketing 1
 
Blueocean IIR webinar - Superior Insights Through Information Integration: De...
Blueocean IIR webinar - Superior Insights Through Information Integration: De...Blueocean IIR webinar - Superior Insights Through Information Integration: De...
Blueocean IIR webinar - Superior Insights Through Information Integration: De...
 
Adobe digital trends report 2015
Adobe digital trends report 2015Adobe digital trends report 2015
Adobe digital trends report 2015
 
iSkills Survey 2014
iSkills Survey 2014iSkills Survey 2014
iSkills Survey 2014
 
Transforming specialty retail with AI
Transforming specialty retail with AITransforming specialty retail with AI
Transforming specialty retail with AI
 
How to Master Your MarTech Stack 2018
How to Master Your MarTech Stack 2018How to Master Your MarTech Stack 2018
How to Master Your MarTech Stack 2018
 
doubledutch-path-to-marketing-enlightenment
doubledutch-path-to-marketing-enlightenmentdoubledutch-path-to-marketing-enlightenment
doubledutch-path-to-marketing-enlightenment
 

Ähnlich wie Social Media Monitoring Market Overview

Customer Relationship Program
Customer Relationship ProgramCustomer Relationship Program
Customer Relationship Program
Connie McLellan
 
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingSocial-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Amit Shah
 
Social media measurement tools group 1
Social media measurement tools   group 1Social media measurement tools   group 1
Social media measurement tools group 1
Sahil Surana
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
Joakim Nilsson
 

Ähnlich wie Social Media Monitoring Market Overview (20)

Social media Enabling Smart Decisions
Social media Enabling Smart DecisionsSocial media Enabling Smart Decisions
Social media Enabling Smart Decisions
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Social Media MTL Conference Ppt
Social Media MTL Conference PptSocial Media MTL Conference Ppt
Social Media MTL Conference Ppt
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
 
Social Media Listening Tool- Unlocking the Power of Online Conversations.docx
Social Media Listening Tool- Unlocking the Power of Online Conversations.docxSocial Media Listening Tool- Unlocking the Power of Online Conversations.docx
Social Media Listening Tool- Unlocking the Power of Online Conversations.docx
 
Social media analytics powered by data science
Social media analytics powered by data scienceSocial media analytics powered by data science
Social media analytics powered by data science
 
SOUND: Social Intelligence Command Centre
SOUND: Social Intelligence Command Centre SOUND: Social Intelligence Command Centre
SOUND: Social Intelligence Command Centre
 
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...
 
Customer Relationship Program
Customer Relationship ProgramCustomer Relationship Program
Customer Relationship Program
 
Unstructured Data Collateral
Unstructured Data CollateralUnstructured Data Collateral
Unstructured Data Collateral
 
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingSocial-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
 
Social Listening and Intelligence is Predictive! Now What?
Social Listening and Intelligence is Predictive!  Now What?Social Listening and Intelligence is Predictive!  Now What?
Social Listening and Intelligence is Predictive! Now What?
 
Market Reasearch Brochure : Transvisionarysolutions
Market Reasearch Brochure : TransvisionarysolutionsMarket Reasearch Brochure : Transvisionarysolutions
Market Reasearch Brochure : Transvisionarysolutions
 
Market research brochure : Transvisionarysolutions
Market research brochure : TransvisionarysolutionsMarket research brochure : Transvisionarysolutions
Market research brochure : Transvisionarysolutions
 
Monitoring & Measuring Social Media - A Practical Guide
Monitoring & Measuring Social Media - A Practical GuideMonitoring & Measuring Social Media - A Practical Guide
Monitoring & Measuring Social Media - A Practical Guide
 
Social media measurement tools group 1
Social media measurement tools   group 1Social media measurement tools   group 1
Social media measurement tools group 1
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
 
Monitoring your brand
Monitoring your brandMonitoring your brand
Monitoring your brand
 
Tns social media insights for growth
Tns social media  insights for growthTns social media  insights for growth
Tns social media insights for growth
 
Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)
 

Mehr von Ken Burbary (6)

Ten Trends in Digital Analytics Today
Ten Trends in Digital Analytics TodayTen Trends in Digital Analytics Today
Ten Trends in Digital Analytics Today
 
Social Data Analytics - Consumer Segmentation
Social Data Analytics - Consumer SegmentationSocial Data Analytics - Consumer Segmentation
Social Data Analytics - Consumer Segmentation
 
Digital Insights & Analytics
Digital Insights & AnalyticsDigital Insights & Analytics
Digital Insights & Analytics
 
Future Midwest - Consumer Insights and Analytics that Drive Digital & Social ...
Future Midwest - Consumer Insights and Analytics that Drive Digital & Social ...Future Midwest - Consumer Insights and Analytics that Drive Digital & Social ...
Future Midwest - Consumer Insights and Analytics that Drive Digital & Social ...
 
What the F**K is a Tweetup?
What the F**K is a Tweetup?What the F**K is a Tweetup?
What the F**K is a Tweetup?
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 

Kürzlich hochgeladen

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Kürzlich hochgeladen (20)

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

Social Media Monitoring Market Overview

Hinweis der Redaktion

  1. Enterprise level listening still a highly custom effort