We put Outbrain through its paces. Did it boost our traffic or show our great content to new audiences? Not the way we expected. More detail in our blog post http://www.technoledge.com.au/b2b-blog/outbrain-test-drive-where-are-we-going

1. A MARKETING TECHNOLOGY REVIEW

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• A platform for Native Advertising
• Native Advertising is promotional content designed
to look like non-promotional content
We used to call this advertorial or infomercial

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Why did we test drive it?
To find out what it does
To test it for clients
To see if it did find new audiences for great content
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Geography: yes
Topics : not really
Publishers: it depends

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Source: Company Name
‘The best way to deeply
engage audiences
is to … serve up content that
is interesting to them but not
necessarily related.’
Outbrain

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on our blog
In his Outbrain test drive, Doug Kessler from Velocity
Partners wondered if his ads would appear next to
‘things like sure-fire Abs pills or free Prada handbags.’
Yet, he never saw his ads and we didn’t see ours.
Outbrain ads pop up at the bottom of articles in
online publications under headings like these ‘from
around the web’ or ‘elsewhere on the web’
…see next page

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Like this

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Blog posts on
core stuff we do
like
High Tech
Marketing
didn’t resonate
at all

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… but posts on topical issues with a marketing spin did

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Doug Kessler’s top publishers were:
Ask Men, Spry Living, Funchoke & Clear Channel
Ours were:
Fairfax and News Ltd - 7 out of the top 10
Guardian, Yahoo!7 and ZDNet.
Sydney Morning Herald delivered the most clicks.

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It wasn’t.
Our post on the Joint Strike Fighter was picked up
because it was topical…
…by mainstream media with mainstream
audiences…
…not companies selling High Tech products
…oh well

14. • Simple & intuitive
• Dashboard is clear, uncluttered
• Fill in blanks/tick boxes to define campaign
settings (dates, dollars, content)
• Change your settings anytime

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Outbrain checks that your content meets
guidelines before approving publication
This might take days and may require a nudge
by email
…support is responsive though

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Outbrain does drive traffic to your website
but only if:
• Your content is topical
• It appeals to a general audience
Lack of targeting > a quick spike in traffic from
visitors who may never return (and you may not want)
If you just want Google to see a regular spike in traffic
and spend little to get it, maybe it’s worth it.
Get the details on our blog

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How we do marketing
Check us out
www.technoledge.com.au
Contact us
02 9909 0246 info@technoledge.com.au
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