Agencies have specialized marketing skills and expertise that companies lack. They provide an objective perspective on industry trends and competitors. Agencies also have flexibility to scale up or down quickly as needs change and can focus solely on results rather than internal distractions. Outsourcing to an agency can improve outcomes, save costs, and increase marketing efficiency compared to an in-house team.

1. 11 reasons to
OUTSOURCE
your marketing
Results & savings are 2 of them

2. Agencies have the expertise needed
for modern marketing
1. Specialist skills
SEO Content creation
Content distribution Inbound marketing
Outbound marketing Blogging & social media
Lead generation Lead nurturing
PR & Advertising Industry events

3. 2.Perspective
Your industry
Marketing trends
Marketing practices
Your competitors &
their strategies
Agencies take a higher view of

4. 3. Up-to-dateness
Agencies must be
up with latest
marketing
methods, trends
& technologies
NATIVE
ADVERTISING
Smart
Marketing or
Dumb
Deception?

5. 4. Objectivity
Distractions
Influence from sales
Pressure from
management
Diversion to other projects
Agencies not affected by internal forces

6. 5. Breadth
Specialists or contractors for
every aspect of marketing -
from research and SEO to
lead generation, messaging,
content creation and
collateralproduction
Agencies have wider resources

7. 6. Priority
Corporate PR
Communications
Graphic design
Event co-ordination
Legal
> Priority& faster results
Agencies don’t compete with your other teams

8. 7. Flexibility
No long term commitment
Payment on results not activity
Fill in gaps in your team
Stop or start as needed
You focus on core business
Agencies are more flexible

9. 8. Outcomes
Assure & meet deadlines
Paid on results
Poor performance =
contract cancelled
Agencies In-house teams
Agencies give more predictable outcomes
Deadlines can slip due to
diversions, leave etc
Paid regardless of outcome
Harder to fire employees
VS

10. 9. Cost
You pay only for results
No learning on the job
No overheads
You stay within budget
Agencies can save you money

11. 10. Results
Outsourced lead generation achieves 43 %
better results than doing it in-house
Source: Marketing Sherpa Survey
Agencies get better results

12. 11. Efficiency
Focus on results
Constant fine-tuning
Fast turnaround
Constant process
optimisation
Agencies have to be efficient

13. Best of both worlds
Agency
Specialist skills in
PR, advertising,
content creation,
copywriting, SEO,
social media strategy
When you work hand-in-hand
In-House
Detailed knowledge
Core business,
customers, partners,
competitors
products & services

14. How to choose the right agency
Impressed with their passion?
Checked their processes?
Talked to their customers?
Met your account team?
Expectations clear & aligned?
Outcomes & budgets defined?
Starting with a Pilot Project?
Look for complementary skill sets

15. How to get the best from them
Provide clear, candid briefings
Help them come up to speed
Assign your best people
Have realistic expectations
Insist on regular reviews

16. Call us
(02) 9909 0246
info@technoledge.com.au
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www.technoledge.com.au
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