This is a preview of my submitted SXSW Interactive proposal on Context Marketing.

1. #inbound2013
SXSW Preview:
WHAT THE F@*% IS
CONTEXT MARKETING?
Kipp Bodnar, Director of
Marketing, HubSpot

2. I am a Trivia Junkie.
@kippbodnar
KIPP
BODNAR

3. #inbound2013
“CONTEXT
MARKETING
RESPECTS THE
HABITS, GOALS AND
DEVICES OF
PEOPLE.”-
@KIPPBODNAR

4. Non-Contextual
Marketing Is Death By
1,000 Clicks

5. WHAT IS A
KEYWORD?
DISHWASHER
MARKETING
Soon your dishwasher will
order soap for you and give you
the repair company’s phone
number.

6. Context Isn't A Feature
It Is A Mindset

7. PERSPECTIVE:
Consumer/
Prospect
Most Marketer’s Today Use A Narrow
Context Marketing Strategy

8. 75%
of Marketers believe real-time
personalization is very
important.
Source: Direct Marketing Association

9. 97%
of Marketers believe
personalization of email is
important.
Source: Direct Marketing Association

10. The Narrow Context Marketing Strategy
Email Marketing
Relevant List
Segment
Dynamic Subject
Line
Dynamic CTA
Dynamic Body Copy

11. PERSPECTIVE:
Consumer/
Prospect
A Cross-Channel Strategy Is The
Secret To Context Marketing

12. 29%
of Marketers personalize
across marketing channels
Source: Direct Marketing Association

13. The Broad Context Marketing Strategy
Dynamic Email
Content
Personalized Social
Media Engagement
Dynamic Website
Images and Copy
Personas
Personalized
Landing Pages
Mobile Optimized