3. +> Value for money.
+> Suitable for economic class.
+> One shop for entire family.
->Logo is not uniform across outlets.
->Store is crammed up with products.
->No variety in fashionable products.
->Poorly maintained.
4. +>Daily household products under
one roof.
+>Low cost because of high sales.
+>Good discounts and festive
offers.
->Poorly maintained. Food section
smells awful.
->Staff is rude and non-cooperative.
->Poorly maintained.
-> Sells expired products with fake
dates.
5. +>Prefect Logo – Right font with clear
readability. Contrast logo colors that can be
identified from far.
+>Well organized display, section wise.
+>Helpful sales person available in each
section.
+>Comfortable space to read before you buy.
->Store can be at better
+>Offers snack for longer stay at the store. locations.
+> Attractive display for kids. ->Online guide to the store can
be provided for self help.
+>Good Offers and discount.
-> Encourage eBook reading in
+>Good ambiance. the store using Tablets and save
paper.
6. +>Attractive joints.
+>Everything in the store is in sync with
the theme : Wall colors, logo, staff
dress….
+>Good discounts and festive offers.
+>Pure vegetarian products to suit the
customer needs.
+>Attractive and organized product
display.
+>Popular joint for teenagers.
->Few outlets are in very small place.
->Should try to make non-fried donuts.
7. +>Beautiful designed stores- ->India market is ignored and
spacious, clean and welcoming. releases are delayed.
+>Educated and helpful staff. ->Products are heavily prized.
+>Good training and after sales service ->Training is required to use the
provided. products.
+>Clear and loud brand identity display.
8. +>Original and good collection of music and
movies.
+>Good sales associates, helps when you
need them.
+>Old antic look is maintained.
+> Spend hours browsing through music and
movies.
+> Organized sections allows customers to
self help themselves.
+>Old and regional collections available.
->Store sign is not clearly visible.
->Competition due to piracy.
9. Store Names Opportunities
Improve quality of products, Improve store
appeal to attract high class and sustain
Bata
competition.
Maintain hygiene and fresh quality of eatables.
Reliance fresh
Go green! with the help of technology. Conduct
Crossword innovative programs for kids.
Get more space for joints to increase customer
Mad About Donuts spending time and try new healthy recipes.
India is a huge market opportunity.
iStore
Outer appearance is important to sustain
Rhythm House competition, become a brand and lead against
competition.
